About the Role

Marketing for us is a growth engine and this role sits right in the middle of it.

You’ll plan and execute campaigns across the funnel, improve automations, support paid initiatives, and collaborate closely with Design and RevOps to increase performance at every stage. From webinars and remarketing flows to platform activations and new channel experiments, you’ll constantly test, refine, and improve.

This isn’t about managing one channel or running isolated tasks. You’ll help shape and own how our marketing system works as a whole, connecting campaigns, automation, landing pages, and pipeline impact.

This is a hands-on role for someone who enjoys ownership, works comfortably in tools like HubSpot, and thinks beyond individual activities. You won’t just execute, you’ll connect the dots and turn ideas into structured, measurable growth.

Key Requirments

Campaign Strategy & Execution

• Plan and execute multi-channel marketing campaigns aligned with growth goals

• Develop campaign concepts from idea to launch, including messaging and channel mix

• Coordinate across Content, Design, and RevOps to bring campaigns to life

• Ensure campaigns are structured, measurable, and performance-driven

Growth & Acquisition

• Identify and test new acquisition channels and growth opportunities

• Support paid media initiatives (PPC, retargeting, platform campaigns)

• Work with external partners or internal teams to improve channel performance

• Explore and activate auxiliary platforms (e.g., G2 and similar marketplaces)

Marketing Automation & Lifecycle

• Build and optimize email automations and nurture flows in HubSpot

• Improve lead nurturing, activation, and remarketing sequences

• Support segmentation and personalization initiatives

• Continuously optimize lifecycle touchpoints to improve conversion

Landing Pages & CRO

• Collaborate with Design on landing pages and campaign pages

• Contribute to messaging structure and conversion-focused layouts

• Analyze performance data to improve conversion rates

• Suggest and implement A/B testing initiatives

Research & Market Insights

• Conduct market and competitor research

• Identify new positioning angles and messaging opportunities

• Stay on top of emerging marketing trends and growth tactics

• Turn insights into structured experiments and campaigns

Requirements

• 3–5 years of experience in growth marketing, performance marketing, or digital marketing

• Strong hands-on experience with HubSpot (campaigns, automations, reporting)

• Experience planning and executing performance-driven campaigns

• Solid understanding of PPC and paid acquisition fundamentals

• Experience working on email marketing and lifecycle campaigns

• Analytical mindset and comfort working with performance data

• Ability to manage multiple projects and priorities simultaneously

• Strong collaboration skills and experience working cross-functionally

Nice to Have

• Experience in B2B SaaS

• Familiarity with review platforms like G2

• Experience running webinars or event-based campaigns

• Basic understanding of attribution models

• Experience working in a scaling startup environment
  

What We Offer

• High ownership and direct impact on acquisition, activation, and pipeline growth

• Freedom to test new ideas, channels, and campaign concepts

• Opportunity to build and shape how our marketing system works end-to-end

• Work in the fast-growing influencer marketing sector with strong personal and professional growth opportunities

• A motivated, friendly team that values learning and collaboration

• Flexible working hours and hybrid/remote flexibility