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Marketing Designer (Performance & CRO Focus)

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Hypefy

Marketing Designer (Performance & CRO Focus)

We’re looking for a designer who understands that design is a growth lever. You’ll create and test high-performing ad creatives, design conversion-focused landing pages, and help us continuously improve how we turn traffic into pipeline.

Good To Know

FieldWork Setup
For team members based in Croatia, we combine remote work with time in our Zagreb office to stay connected and collaborate in person. If you’re based elsewhere in the region, you can work remotely while staying closely integrated with the team.

About Hypefy

HYPEFY is an AI-driven platform that bridges the gap between brands and influencers, making it easy for businesses to launch and manage Instagram and TikTok marketing campaigns automatically. Our mission is to empower brands with data-driven strategies, streamline influencer partnerships, and achieve impactful results with minimal effort. Join us as we reshape the future of influencer marketing!

About the Role

This role sits at the intersection of design, marketing, and performance.

You’ll work closely with Marketing to develop ad creatives built for experimentation not just single concepts, but structured variations designed for A/B testing and iteration. You’ll analyze what works, refine what doesn’t, and continuously improve performance.

Beyond ads, you’ll design landing pages and website sections with a strong CRO mindset. That means structuring information clearly, understanding user behavior, and guiding visitors toward action. From case studies to key website pages, your work will directly influence how we convert interest into revenue.

This is not a pure brand design role. It’s for someone who enjoys experimentation, understands B2B psychology, and wants measurable impact from their work.

Key Requirments

Performance-Driven Creative

  • Design high-performing ad creatives for paid channels (LinkedIn, Meta, Google, etc.)

  • Develop multiple variations for A/B testing and continuous experimentation

  • Translate messaging into clear, compelling, conversion-focused visuals

  • Collaborate with Marketing to iterate based on performance data

  • Balance creativity with measurable results

Landing Pages & CRO

  • Design landing pages optimized for conversion

  • Apply CRO principles to structure, layout, and visual hierarchy

  • Collaborate on messaging and user flow to improve conversion rates

  • Continuously test and refine page elements based on performance insights

  • Ensure consistency between ad creative and landing experience

Website & B2B Assets

  • Design and improve website pages with a performance mindset

  • Create structured, compelling case study layouts

  • Develop visuals that communicate credibility and trust

  • Maintain design consistency across marketing touchpoints

  • Support occasional additional creative needs (presentations, sales materials, documentation visuals)

Requirements

  • 3+ years experience in performance-focused design or growth design

  • Strong experience designing paid ad creatives at scale

  • Proven understanding of A/B testing and iterative experimentation

  • Experience designing conversion-focused landing pages

  • Strong sense of layout, hierarchy, and B2B communication

  • Ability to connect design decisions to business outcomes

Nice to Have

  • Experience in B2B SaaS

  • Familiarity with CRO frameworks

  • Experience collaborating closely with performance marketers

  • Basic understanding of analytics tools and performance metrics

  • Motion design skills (bonus, not required)

What We Offer

  • Direct impact on growth and acquisition performance

  • High ownership over creative testing and experimentation

  • Work in the fast-growing influencer marketing sector

  • A motivated, friendly team that values learning and development

  • Flexible working hours and hybrid/remote flexibility