About the Role

We believe great content builds trust, authority, and long-term growth. But it only works when there’s clear strategy behind it.

In this role, you’ll lead our content direction end-to-end from positioning and messaging to editorial planning and distribution. You’ll work closely with Marketing and leadership to ensure content supports brand, acquisition, and revenue goals.

Initially, you’ll also be hands-on in execution. You’ll write key pieces, refine tone of voice, and establish the quality bar. As we grow, you’ll help scale the function and bring additional writers or contributors into the mix.

This role is ideal for someone who has led content strategy before, understands performance-driven marketing, and is excited to build a content engine from the ground up.

Key Requirments

Content Strategy & Direction

• Own and evolve our overall content strategy aligned with business and revenue goals

• Define positioning, messaging angles, and key content themes

• Develop and manage the editorial roadmap across channels

• Ensure consistency in tone of voice and brand narrative

• Align content initiatives with Marketing, Sales, and leadership priorities

Content Creation & Execution

• Write high-impact content across formats (long-form articles, thought leadership, website copy, case studies, newsletters)

• Edit and refine content to maintain a high quality standard

• Translate complex ideas into clear, compelling narratives

• Optimize content for performance (SEO, engagement, conversion)

• Experiment with new formats and distribution channels

Performance & Growth

• Define content KPIs and measure impact on traffic, engagement, and pipeline

• Use data to identify opportunities for content improvement and expansion

• Collaborate with performance marketing to align content with acquisition goals

• Improve distribution strategies to maximize reach and impact

• Turn insights into actionable content experiments

Content Operations & Scaling

• Build scalable content processes and workflows

• Establish documentation, guidelines, and quality standards

• Manage external contributors or freelancers when needed

• Lay the foundation for future content team growth

• Continuously refine how content supports broader GTM efforts

Requirements

• 5+ years of experience in content marketing, editorial, or content strategy

• Proven experience owning and leading content strategy

• Strong writing and editing skills with a clear, structured style

• Experience creating performance-driven content (SEO, lead gen, thought leadership)

• Ability to connect content efforts to business and revenue outcomes

• Experience collaborating cross-functionally with Marketing and Sales

Nice to Have

• Experience in B2B SaaS or tech

• Experience working with analytics tools (GA, Search Console, etc.)

• Familiarity with content distribution beyond organic (LinkedIn, partnerships, etc.)

• Experience managing freelancers or building a small content team

What We Offer

• High ownership and direct impact on how our brand and growth evolve

• Opportunity to shape and scale content strategy from the ground up

• Work in the fast-growing influencer marketing sector with strong personal and professional growth opportunities

• A motivated, friendly team that values learning and development

• Flexible working hours and hybrid/remote flexibility