# Hypefy > Hypefy is an AI-powered influencer marketing platform that automates influencer discovery, outreach, hiring, payments, and performance tracking for brands and agencies. AI agents run campaigns end to end — from brief to published content — sourcing creators directly from Instagram and TikTok rather than a closed database. Hypefy covers the full campaign workflow from a single dashboard: brands describe their product and goals, the AI generates a campaign brief, recommends matching creators for approval, then handles outreach, coordination, and content review. Campaign performance is tracked in real time with reporting on reach, engagement, clicks, and conversions. Built-in vetting and bot detection keep creator quality high. ## Platform Features - [Influencer Discovery](https://hypefy.ai/influencer-discovery-tool): AI-driven matching of influencers to a brand and campaign brief. - [Influencer Outreach](https://hypefy.ai/influencer-outreach-tool): Automated outreach and communication handled by AI agents. - [Influencer Hiring](https://hypefy.ai/influencer-hiring-platform): End-to-end hiring and coordination of selected creators. - [Influencer Payments](https://hypefy.ai/influencer-payment-platform): Centralized influencer payment processing. - [Influencer Marketplace](https://hypefy.ai/influencer-marketplace): Marketplace connecting brands with vetted creators. - [Pricing](https://hypefy.ai/pricing): Campaign-based pricing. Budgets start at €2,500 (the minimum can vary by market), and the budget you set is the exact amount invoiced, once, when the campaign goes live. No subscription or retainer; everything before launch is free. ## Services - [Influencer Marketing Agency](https://hypefy.ai/influencer-marketing-agency): Managed, done-for-you influencer campaign services. ## Solutions - [Brands](https://hypefy.ai/brands): Influencer marketing platform for brands: manage campaigns end to end, discover creators, automate outreach and track ROI. - [Agencies](https://hypefy.ai/agencies): Influencer marketing platform for agencies that discover creators, manage client campaigns and measure performance. - [Small Business](https://hypefy.ai/small-business): Influencer marketing platform for small businesses that want to discover creators, run campaigns and measure performance. - [Franchise](https://hypefy.ai/franchise): Scale a franchise with influencer marketing: find the best influencers, automate campaigns and improve performance. ## Case Studies - [Case Studies](https://hypefy.ai/case-studies): How brands run creator campaigns on Hypefy. - [NIVEA](https://hypefy.ai/case-studies/nivea): 129 campaigns across Croatia, Serbia, Slovenia and Bosnia and Herzegovina over three years; 43.2M people reached. - [Argeta](https://hypefy.ai/case-studies/argeta): 21 campaigns in 14 European markets in 18 months; 4.6M+ people reached. - [burgerme](https://hypefy.ai/case-studies/burgerme): Five product-launch campaigns in five months in Germany; 1.4M+ people reached. - [ABOUT YOU](https://hypefy.ai/case-studies/about-you): Nine campaigns across seven European markets; 1.57M people reached. ## Comparisons - [Hypefy vs Aspire](https://hypefy.ai/competitor/aspire): A campaign that builds itself, with nothing to pay until it launches. - [Hypefy vs CreatorIQ](https://hypefy.ai/competitor/creatoriq): The campaign power of CreatorIQ, without the six-figure contract. - [Hypefy vs Heepsy](https://hypefy.ai/competitor/heepsy): Heepsy is where you start. Hypefy is where you stay. - [Hypefy vs HypeAuditor](https://hypefy.ai/competitor/hypeauditor): The shortlist is where HypeAuditor stops and Hypefy starts. - [Hypefy vs Kolsquare](https://hypefy.ai/competitor/kolsquare): Kolsquare licenses the software. Hypefy delivers the campaign. - [Hypefy vs Modash](https://hypefy.ai/competitor/modash): Modash is a tool you run yourself. Hypefy runs the campaign. - [Hypefy vs Upfluence](https://hypefy.ai/competitor/upfluence): A campaign when you need one, not a 12-month contract. ## Research - [CEE Influencer Benchmark](https://hypefy.ai/blog/cee-influencer-benchmark): What brands pay for influencer marketing in Central and Eastern Europe, from 22,571 completed posts across 1,343 campaigns in 20 markets (February 2024 to July 2026). ## For Influencers - [Hypefy for Influencers](https://hypefy.ai/for-influencers): How Hypefy works for influencers: proposals, contracts, content review, invoicing and payouts. ## Free Tools - [All Tools](https://hypefy.ai/tools): Directory of free influencer marketing calculators and research tools. - [Influencer Brief Generator](https://hypefy.ai/tools/influencer-brief-generator): Free tool that builds an editable influencer brief, plus a section-by-section guide to writing one. ## Resources - [Blog](https://hypefy.ai/blog): Articles on influencer marketing strategy and AI. - [Blog RSS feed](https://hypefy.ai/blog/rss.xml): RSS 2.0 feed of every published blog post, newest first. - [News and Updates](https://hypefy.ai/blog/category/news-and-updates): Company and product news. - [Newsletter](https://hypefy.ai/newsletter): Influencer marketing newsletter signup. ## Optional - [Careers](https://hypefy.ai/careers): Open roles at Hypefy. - [Book a Demo](https://hypefy.ai/book-demo): Schedule a strategy session. - [Contact](mailto:hello@hypefy.ai): General and sales inquiries. - [Privacy Policy](https://hypefy.ai/privacy-policy): How Hypefy collects, uses and protects personal data under the GDPR. - [Terms of Service](https://hypefy.ai/terms-of-service): The terms for using the Hypefy platform: content ownership, service use, data privacy, payments, termination and disputes.