The holiday season is the ultimate time to make your brand shine, and influencers are the magic makers who can amplify your message. But not all content is created equal. From unboxing videos to behind-the-scenes clips, certain types of influencer content are proven to drive engagement, boost sales, and create lasting brand impressions.

In this post, we’ll explore five types of influencer content that dominate during the holiday season and how you can use them to your advantage.

1. Unboxing Videos: The Gift That Keeps on Giving

Unboxing videos have become a staple of influencer marketing—and for good reason. These videos tap into the joy of discovery, making viewers feel like they’re opening the gift themselves.

• Why It Works: The anticipation, combined with a personal recommendation, creates an emotional connection to your product.

• Perfect For: Beauty, tech, or any product with exciting packaging.

• Pro Tip: Ensure the packaging is visually appealing and includes a festive touch, like holiday wrapping or a handwritten note.

Case Study: A lifestyle brand partnered with three micro-influencers to create unboxing videos for their limited-edition holiday candles. The campaign led to a 40% increase in holiday sales and 25% growth in their Instagram following.

2. Festive Tutorials and DIYs

Holidays are all about creativity, and tutorials allow influencers to showcase your product in a practical, engaging way. Whether it’s a beauty tutorial or a DIY holiday decor guide, these videos are highly shareable.

• Why It Works: Tutorials provide value to the audience, making them more likely to engage and trust your brand.

• Perfect For: Beauty, fashion, home goods, and food & beverage brands.

• Examples:

  • A makeup influencer creates a “Holiday Glam Look” using your products.

  • A chef influencer shares a recipe featuring your product as the key ingredient.

Pro Tip: Ask influencers to include your branding subtly but consistently, such as featuring your logo or hashtag in the video.

3. Behind-the-Scenes (BTS) Content

Consumers crave authenticity, and behind-the-scenes content offers a glimpse into the magic of your brand’s holiday preparations. This type of content builds trust and humanizes your business.

• Why It Works: BTS videos make your brand more relatable and show the effort behind creating high-quality products.

• Perfect For: All industries looking to establish emotional connections with their audience.

• Examples:

  • An influencer films their visit to your store or factory, showcasing your production process.

  • A BTS look at your brand’s holiday photoshoot.

Pro Tip: Pair BTS content with storytelling. For instance, share a holiday memory that inspired your product or campaign.

4. Challenges and Holiday Trends

Challenges and trends dominate platforms like TikTok and Instagram Reels during the holidays. Collaborate with influencers to create or participate in fun, festive challenges that feature your brand.

• Why It Works: Challenges encourage user-generated content (UGC), increasing your reach organically.

• Perfect For: Younger audiences on TikTok or Instagram.

• Examples:

  • #HolidayGlowUp: A fashion challenge featuring holiday outfits.

  • #12DaysOfGifting: An unboxing challenge with daily prizes.

Pro Tip: Provide influencers with branded hashtags and pre-made templates to ensure your brand stays visible throughout the trend.

5. Interactive Content

Interactive content—such as polls, quizzes, and live Q&A sessions—engages your audience directly. Influencers can host these activities to create excitement around your brand.

• Why It Works: Direct engagement fosters a sense of community and strengthens brand loyalty.

• Perfect For: Driving pre-holiday buzz and collecting feedback.

• Examples:

  • Polls: “Which holiday gift would you choose?”

  • Live Q&A: An influencer answers holiday-related questions while featuring your product.

Pro Tip: Incorporate giveaways into your interactive content to maximize participation and shares.

How to Choose the Right Influencer for Your Campaign

While these content types can boost your holiday strategy, the success of your campaign depends on choosing the right influencers. Here’s what to look for:

1. Engagement Rate: High follower counts don’t always translate to meaningful engagement. Focus on influencers with active audiences.

2. Alignment with Your Brand: Ensure their values, tone, and aesthetic match your brand identity.

3. Audience Demographics: Make sure their followers match your target market.

Using tools like Hypefy, you can automate influencer selection to save time and ensure data-driven decisions.

Final Thoughts: Make Your Holiday Campaign Unforgettable

Influencer marketing is one of the most powerful tools for the holiday season. By leveraging the content types above and partnering with the right influencers, you can create campaigns that not only drive results but also leave a lasting impression on your audience.

Want to Create Next-Level Holiday Content?

Let Hypefy help you find the perfect influencers and create campaigns that dazzle. Book a free consultation today and get started on making your holiday season unforgettable!