TikTok has become a powerful platform for beauty influencers to showcase trends, products, and techniques. These creators are changing how brands connect with audiences through short-form video content that educates and entertains. Beauty influencers on TikTok offer real-time reviews, creative tutorials, and honest recommendations that shape purchasing decisions.
For companies in the cosmetics and skincare space, understanding these key creators is essential. Their authentic content delivers better engagement than traditional advertising while reaching highly targeted demographics. This guide covers the top beauty influencers on TikTok worth following and why their approach works.
Top 10 Beauty Influencers on TikTok
These beauty creators are setting the tone for what’s trending on TikTok. From makeup tutorials to skincare routines and bold transformations, their content influences how products are discovered, reviewed, and purchased. For brands looking to reach beauty-conscious consumers, these influencers offer both scale and authenticity.
1. Emira D’Spain @xoxoemira
Specialty: GRWM videos and beauty tutorials
Why Follow: Emira brings a mix of glam, confidence, and industry recognition. As the first Black transgender model to work with Victoria’s Secret and a collaborator with Fenty Beauty, her content resonates across beauty and fashion audiences.
Followers: 1.3 million
2. Nykita Joy @neoitgirl
Specialty: Makeup tutorials and personal experiences
Why Follow: Nykita shares daily affirmations, personal growth content, and beauty tips with honesty and warmth. Her voice is especially impactful for LGBTQ+ and BIPOC communities.
Followers: 1million
3. Monet McMichael @monetmcmichael
Specialty: Quick makeup routines and product recs
Why Follow: Monet’s energetic style, inclusive tone, and product transparency make her a standout in both skincare and makeup content.
Followers: 3.8 million
4. Glow with Ava @glowwithava
Specialty: Skincare tips and K-beauty
Why Follow: Ava fuses East and West beauty insights with practical skincare routines, often pairing accessible products with aspirational messaging.
Followers: 1.7 million
5. Trixie Mattel @trixiemattel
Specialty: Bold makeup and drag transformations
Why Follow: Trixie’s high-energy content and unapologetic creativity have built a loyal following. She blends humor, artistry, and product promotion seamlessly.
Followers: 2.5 million
6. Mikayla Nogueira @mikaylanogueira
Niche: Drugstore dupes and full glam transformations
Content Style: Honest, fast-paced reviews and GRWMs
Why Follow: Mikayla’s no-filter reviews, emotional delivery, and transparency have made her a go-to for fans who want to see how products really perform.
Followers: 16.7 million
7. Hyram @skincarebyhyram
Niche: Science-backed skincare
Content Style: Educational, myth-busting skincare content
Why Follow: Hyram helped shift the industry toward ingredient transparency. He frequently partners with brands like The Inkey List and promotes smarter skincare routines.
Followers: 5.6 million
8. Rose Siard @roseandben
Niche: Acne positivity and affordable skincare
Content Style: Tutorials featuring real skin, with clinical backing
Why Follow: Rose champions the #AcneWarrior movement and is known for authentic, empowering content focused on real skin, not perfection.
Followers: 1.6 million
9. James Charles @jamescharles
Niche: Bold artistry and viral beauty challenges
Content Style: Highly stylized looks and entertainment-driven content
Why Follow: Despite controversy, James remains a major figure in beauty TikTok. His platform offers massive exposure for bold product collaborations.
Followers: 40.6 million
10. Abbey Yung @abbeyyung
Niche: Clean girl aesthetic and minimalist skincare
Content Style: Short, to-the-point skincare routines and reviews
Why Follow: Abbey helped popularize the #ThatGirl trend and is known for concise, calm, and well-curated beauty content.
Followers: 1.8 million
Why Beauty TikTok is a Game-Changer?
TikTok has redefined how beauty trends emerge, evolve, and spread. What once took months through traditional media can now happen overnight with a single viral post. For brands in skincare, cosmetics, or personal care, TikTok provides a dynamic, highly visual space where creators drive awareness, educate audiences, and influence purchase decisions fast.
Unlike static content formats, TikTok’s real-time nature allows for product discovery, feedback, and trend adoption to happen in a matter of hours. As a result, it has become an essential channel for beauty brands looking to stay competitive and culturally relevant.
How TikTok Changed Beauty Trends?
TikTok’s short-form video format is ideal for showcasing quick transformations, testing new techniques, and breaking down product results in real time. Influencers have sparked viral trends like “skin cycling,” “cold girl makeup,” and multi-use hacks with minimal effort.
When a product catches on through TikTok, it often sells out within days, showing just how powerful this platform can be in driving consumer behavior. This shift has made TikTok an essential part of any brand’s strategy in the beauty space.
Why Follow Beauty Influencers on TikTok?
Beauty influencers on TikTok play a central role in how audiences discover, engage with, and adopt new products. They don’t just create content, they influence habits, start conversations, and spark loyalty. For brands, partnering with the right creators can lead to stronger visibility, richer storytelling, and better alignment with evolving customer interests.
Stay Ahead of Emerging Trends
TikTok is where many beauty trends start, sometimes overnight. From new application techniques and seasonal looks to viral product launches, influencers are often the first to highlight what’s gaining traction. Following these creators helps brands and marketers stay ahead of shifts in consumer behavior, product demand, and conversation topics that matter.
Enhance Product Education Through Real-Life Routines
Beauty influencers simplify routines, layer skincare, or demo multi-use products in ways that feel approachable and authentic. This content offers brands a highly effective way to educate consumers without relying on formal campaigns, viewers learn through application, not explanation.
Engage with Active Beauty Communities
Beyond the videos, TikTok fosters real engagement. Influencers routinely respond to comments, gather product feedback, and encourage viewers to share results. By partnering with creators, brands can tap into these conversations, collect insights, and strengthen their position among dedicated and informed audiences.
Top Beauty Hashtags and Trends on TikTok
Hashtags on TikTok serve a dual purpose: they boost discoverability and signal relevance. For brands, they offer a lens into what topics are trending and which themes audiences care about most. Monitoring key tags also helps identify potential influencer partners already driving the conversation.
Popular Hashtags:
- #BeautyTok – General beauty content, reviews, and transformations
- #GRWM – “Get Ready With Me” posts that combine storytelling with product placement
- #SkinTok – Focused on skincare routines, ingredient education, and user reviews
- #MakeupHacks – Time-saving application tips and unexpected uses
- #DupeAlert – Comparisons between budget-friendly and luxury products
- #ThatGirl – Minimalist routines and wellness-forward beauty content
- #AcnePositivity – Real skin representation and unfiltered skincare journeys
Notable Trends to Watch:
- Simplified routines like “5-product face”
- Bold, graphic eye makeup and early-2000s throwbacks
- Ingredient-forward skincare and product transparency
- Cultural influence from K-beauty, Ayurvedic, and regional techniques
- AR filters inspiring real-world makeup recreations
Tracking these tags and trends allows for better-timed campaigns and more authentic collaborations with influencers already leading these conversations.
How Beauty Influencers Make Money on TikTok
Understanding the influencer monetization model is essential for brands planning campaigns. Most creators use a combination of revenue streams to remain sustainable while keeping their content credible. This context helps brands structure offers that benefit both parties.
Sponsored Content and Brand Partnerships – Influencers often work with beauty brands on product placements, reviews, and tutorials. These can be one-time posts or multi-post campaigns. The best collaborations feel natural and aligned with the influencer’s usual content style, resulting in better engagement and trust from viewers.
Affiliate Programs and Promo Codes – Many TikTok creators monetize through affiliate links or discount codes that track conversions. This model supports performance-based partnerships and incentivizes creators to share genuine recommendations that convert into measurable sales.
Platform Incentives and Creator Funds – TikTok offers direct compensation based on video performance, including the Creator Fund and live gifts. While these payouts aren’t typically significant on their own, they complement brand deals and encourage consistent content creation.
Product Collaborations and Digital Offerings – Top-tier influencers may launch branded products, limited-edition collections, or exclusive digital content such as tutorials or e-guides. These ventures deepen brand-affiliate relationships and allow creators to extend their brand influence beyond social posts.
To Wrap Up
Beauty influencers on TikTok continue to lead the way in shaping how products are discovered, reviewed, and TikTok continues to be a powerful platform for beauty discovery, education, and conversion. Beauty influencers lead this movement by delivering content that blends entertainment with real product insight. For brands, strategic collaborations with these creators can drive significant results, from visibility and community growth to direct sales.
If you’re ready to activate influencer campaigns on TikTok, use Hypefy Influencer Match Tool to instantly access a list of top-performing creators filtered by niche, country, and monthly budget. And, if you need more options, sign up for free and get a fully personalized list matched to your exact product, audience, and campaign goals.
TikTok’s beauty creators aren’t just trendsetters, they’re key partners in modern brand growth. Collaborate with the right voices to ensure your products get seen, shared, and trusted by the audiences that matter.
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