Influencer Marketing Agency

An influencer marketing agency is a company that helps brands connect with social media influencers to promote their products or services. These agencies manage the entire campaign process – from finding the right influencers and negotiating deals to coordinating content and tracking performance.

An influencer marketing agency acts as a middleman between brands and influencers. They start by understanding a brand's goals and target audience, then identify the right creators for the campaign. Once influencers are selected, the agency handles outreach, negotiates contracts, coordinates content creation, and tracks key metrics.

Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign: Campaign Setup, AI-Generated Brief, Influencer Discovery, Outreach & Coordination, Content Review, and Performance Tracking. With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns—without the need for an agency.

When choosing an influencer marketing agency, consider: Experience and Track Record, Influencer Network access, Services Offered (strategy, outreach, reporting), Transparency in pricing and analytics, and Tech and Tools they use for data and automation.

Costs vary widely depending on the agency, campaign size, and level of service. Small Campaigns: $1,000–$5,000. Mid-Sized Campaigns: $5,000–$20,000. Large or Ongoing Campaigns: $20,000+ per month. Agencies may also charge 15-30% of your total influencer spend.