Do I have to commit to more than one campaign?
No, you don’t have to commit to more than one campaign.
Hypefy has no retainers or subscriptions, and every campaign stands alone, so you can run one and decide what comes next.
Influencer Marketing Agency in Italy Matched to Your Audience
Hypefy finds Italian creators whose audience matches your customers, runs the campaign by your side, and bills exactly what you agreed to spend.
Our deepest creator pools are in Milan, Rome, and Naples.
Bringing in an influencer marketing agency in Italy often means working from the agency’s own list of creators. Hypefy starts with your audience and looks for the Instagram and TikTok creators who suit it.
What Changes When You Choose Hypefy in Italy
Read across each line to see what’s different.
With an agency
With Hypefy
Creator sourcing
The agency’s usual network
Real-time search on both platforms
Creator rates
Set by the creator
Based on post performance
Ongoing monthly fee
Typical
None
Extra margin on creators
Typical
None
Anything added to your budget
Yes
Zero
Time to see creators
Days
Minutes
Who has the final word
The agency, with your sign-off
You, on every creator
Edits and approvals
Email chains
A single shared record
Creator payouts
Handled in-house or by the agency
Covered by Hypefy, one invoice
Campaign results
A manual summary
An automatic report
Budget left over
Contract-dependent
Back to you
Creator sourcing
With an agencyThe agency’s usual network
With HypefyReal-time search on both platforms
Creator rates
With an agencySet by the creator
With HypefyBased on post performance
Ongoing monthly fee
With an agencyTypical
With HypefyNone
Extra margin on creators
With an agencyTypical
With HypefyNone
Anything added to your budget
With an agencyYes
With HypefyZero
Time to see creators
With an agencyDays
With HypefyMinutes
Who has the final word
With an agencyThe agency, with your sign-off
With HypefyYou, on every creator
Edits and approvals
With an agencyEmail chains
With HypefyA single shared record
Creator payouts
With an agencyHandled in-house or by the agency
With HypefyCovered by Hypefy, one invoice
Campaign results
With an agencyA manual summary
With HypefyAn automatic report
Budget left over
With an agencyContract-dependent
With HypefyBack to you
Every agency agreement is different, so your own terms may vary.
What Running a Campaign With Hypefy Looks Like
Every campaign comes with a customer success manager, and every approval stays on your side.
- 01
Tell us what you need.
Share what you’re selling, who it’s for, and what success looks like. Your first brief gets drafted with help from your customer success manager.
- 02
See who fits.
Hypefy combs through Instagram and TikTok as soon as your brief is in and selects only the strongest fits.
- 03
Choose your creators.
A member of the Hypefy team reviews the list first, then you decide who stays.
- 04
Creators say yes.
Every creator you’ve approved gets an offer in the same round, and their spots are locked in once each one accepts.
- 05
Approve the posts.
Every post comes to you for approval before it’s published, and all feedback is kept on record.
- 06
Read the results.
Hypefy pays each creator, you’re invoiced once, and your report lays out reach, CPM, audience details, and your strongest posts.
The search runs at the moment you submit a brief, so your list reflects who’s active in Italy right now.
How Agency Pricing in Italy Stacks Up
€
Industry estimate, adjust it.
Monthly fee or management fee15%
Margin on creator fees15%
What it costs
With an agency€6,500
- Campaign budget €5,000
- Monthly fee or management fee +€750
- Margin on creator fees +€750
With Hypefy€5,000
- Campaign budget €5,000
- Anything added to your budget Zero
The agency side uses illustrative industry estimates that you can change, and it doesn’t describe any particular agency. The Hypefy side shows how your budget is invoiced.
Agency invoices tend to have several parts.
Part of the bill covers the agency’s hours, charged monthly or as a percentage cut, and the creators’ rates frequently carry a margin too. None of that reaches the creators themselves.
Hypefy works per campaign and has no subscription. Its fee sits within the campaign budget.
Briefs, searches, and shortlists are free, and whatever creators leave unclaimed is yours again.
The Hypefy Advantage for Italian Brands
Some brands want an agency’s creative direction and people available whenever they call, and a social media influencer marketing agency is built for that.
When what you need most is well-matched creators at a fair price, Hypefy has the edge. It searches the open creator pool on both platforms for every brief, prices creators on real results, and shows you why each one made the list.
You also have our customer success manager at disposal for advice, and agency hours never appear on your invoice.
Proven Across Europe and Now Running in Italy
More than 2,000 campaigns across over 45 markets have run on Hypefy, for brands such as Argeta, ABOUT YOU, NIVEA, and burgerme.
In Italy, campaigns are already underway, including one for an Adriatic hotel group reaching Italian travelers.
Italy’s Creator Landscape
Italy has a deep bench of established creators. Hypefy has profiled more than 43,000 Italian creators who have built a following of 1,000 or more, and nearly 18% have passed 100,000.
Milan and Rome account for a third of the creators with a known city, and Naples adds 9%. Roughly 21% also have more than 1,000 TikTok followers.
With so many established names, it’s tempting to judge creators on reach alone.
Semantic Selection studies the subjects a creator returns to and the people in their audience, so fit comes before follower count on your shortlist.
Bring Your Next Campaign to Italy
Start for free by writing a brief and seeing which Italian creators come back.
Or book a short demo, and we’ll go through your goals and budget with you.
Influencer Marketing Agency Italy FAQs
Why might a smaller creator cost more than a bigger one?
Fees are set by the results a creator’s last posts delivered, especially how many people saw them and how many engaged, while follower count matters less.
A creator with fewer followers whose posts consistently reach more people can be priced above a bigger account whose posts don’t travel as far.
What if a creator I already know isn’t on the shortlist?
You can add any creator to the list yourself, and they’ll receive an offer along with the rest once you approve.
Can I keep out creators who’ve promoted a competitor?
Yes. Competitor partnerships can be ruled out before the search runs, and you can upload a do-not-include list of profiles you’d rather not see.
Can I see the reasoning behind each match?
Yes. Every creator on your shortlist arrives with an explanation of how their content and audience connect to your brief.
Does Hypefy work with larger Italian creators too?
Yes. The search covers creators of every size, from nano to macro, on both platforms, and every fee reflects performance, whatever the follower count.
Who do I contact if something needs to change mid-campaign?
You’ll go to your customer success manager.
They’re your point of contact for the whole campaign, so changes to timing, creators, or content all go through them.
How soon can my campaign start in Italy?
Shortlists take minutes to generate. Once you approve yours, offers usually go out within a day.
Allow around three weeks before the posts appear.