Influencer Marketing Agency in Spain Across Cities, Coast, and Islands
Hypefy finds creators from Madrid, Barcelona, the coast, and the islands, handles the campaign with you, and the invoice never exceeds your budget.
Madrid and Barcelona are home to the most creators, with Valencia, Seville, and the coast well represented.
Brands choose an influencer marketing agency in Spain so campaigns get done without the legwork. Hypefy gets them done too, with creators searched across the whole country and no retainer.
Spanish Agencies and Hypefy Item by Item
A quick view of how the two options handle each task.
Origin of the creator list
What determines a creator’s fee
Monthly retainer, campaign or not
Percentage added per creator
Costs above the budget
Shortlist arrives in
Who gets the final say
Where revisions are tracked
Creator pay handled by
Report on results
Budget left unfilled
Agency terms are set agency by agency, so hold this against the proposal you’ve been given.
A Spanish Campaign From Kickoff to Results
You’re supported by Hypefy’s team from the start, and every approval, whether of a creator or a post, is yours alone.
- 01
Describe the goal.
Lay out the offer, the Spanish audience, and what a win looks like for you. A customer success manager chips in on the opening brief.
- 02
Look at your matches.
A live pass over Instagram and TikTok turns up Spanish creators who match on topic and audience size.
- 03
Shape the list.
Hypefy staff vet each match before you cut or keep them one by one.
- 04
Offers are sent.
All approved creators are offered the campaign together, and each yes consumes a piece of the budget.
- 05
Give drafts the nod.
Posts reach you in Hypefy ahead of publication, and every edit request stays logged.
- 06
Settle and summarize.
Creators are paid via Hypefy, your billing is a single transaction, and the summary covers reach, CPM, viewer profile, and best posts.
With every search run live, up-and-coming Spanish creators can appear next to established names.
Spanish Agency Fees Versus Hypefy’s One Invoice
What it costs
- Campaign budget €5,000
- Retainer or management fee +€750
- Markup on creator fees +€750
- Campaign budget €5,000
- Costs above the budget No
Agency figures are editable industry estimates and don’t describe any one agency. Hypefy’s figure is the invoice for the budget entered.
Spanish agencies usually charge for their time and attach a margin to every creator they place.
That time can be invoiced monthly or carved from the budget.
Hypefy applies neither. Our fee is counted inside the campaign amount, so your invoice equals that amount.
Neither briefing nor searching costs anything, and budget creators don’t fill is never invoiced.
Reasons to Choose Hypefy in Spain
A social media influencer marketing agency pays off if what you’re after is a partner for creative concepts and long-term creator relationships.
Hypefy comes out ahead on execution, i.e., a new search for each brief, fees based on performance, and your sign-off at both the shortlist and the content stage.
Your customer success manager takes the harder calls with you. Nothing is charged between campaigns.
Hypefy’s Completed Campaigns So Far
Hypefy’s completed campaigns pass 2,000, in upward of 45 markets, for brands and for agencies, large and small.
ABOUT YOU, burgerme, NIVEA, and Argeta have published case studies you can read now.
Spain’s Creators Split Between Two Capitals and the Coast
Hypefy’s records hold more than 42,000 Spanish creators who’ve reached a thousand followers or more, and the market has two clear centers: Madrid, with about 25% of creators with a city on file, and Barcelona, with 17%.
The coast and islands matter too. Valencia, Málaga, Alicante, Marbella, Ibiza, and Palma together account for roughly 14%, and about 16% of all Spanish creators are above 100,000 followers.
TikTok is part of the picture for roughly one Spanish creator in five.
Semantic Selection ties creators to your brief through their subject matter and their viewers, whichever city they’re in.
Kick Off a Spanish Influencer Marketing Campaign
Sign up without charge, brief Hypefy on Spain, and look through the creators that appear. Or book a conversation and map it out with us.
Influencer Marketing Agency Spain FAQs
Spain’s 2024 royal decree applies to creators with at least €300,000 in annual income and one million followers on a single platform, or two million across platforms.
They must register with the state audiovisual registry and take on obligations that include identifying advertising.
Fewer than 1% of the Spanish creators on record with Hypefy have a million followers, so most campaigns involve creators outside its scope, though you still approve every post and its labeling.
Yes. Beyond the two biggest cities, Hypefy’s data includes creators in Valencia, Seville, Málaga, Zaragoza, Bilbao, and the islands, and every one of them is in the search.
Yes. The closing report sorts the audience into cities, along with age and gender, revealing which parts of Spain responded.
Give it about three weeks.
Matches take minutes, outreach begins once you approve, while acceptance, shooting, and your sign-off account for most of the rest.