The Influencer Marketing Platform for Brands
Hypefy finds the right creators, sets fair rates, and runs your campaign from brief to report, with your approval on every post.
Set a budget and see what a campaign on Hypefy delivers.
Set Your Budget
Start anywhere from €2,500. This is your all-in campaign cost, not a deposit or a monthly fee.
What That Budget Delivers
Estimated rangeFree until launch. No subscription, no retainer.
The budget you set is the full cost, invoiced once, when your campaign launches. See how Hypefy pricing works
The minimum budget can vary by market.
Trusted by 300+ brands with more than 5 million reach monthly.
- 300+brands
- 350M+creators on Instagram and TikTok
- 3,000+vetted creators
More Campaigns Shouldn't Mean More Manual Work
Running influencer marketing by hand means shortlisting creators one by one, negotiating every rate over email, chasing drafts in DMs, and rebuilding reports from screenshots.
That work grows with every campaign you add.
Your team needs a platform that takes it off their plate, and a bigger database won't do that.
How Hypefy Works for Brand Teams
- Step 01
Describe Your Campaign
Describe the campaign and your product, and the AI turns it into a brief you can edit, with the AI Agent there for guidance.
- Step 02
Review Your Creators Shortlist
The influencer discovery tool recommends Instagram and TikTok creators, each scored on how well their audience fits yours.
- Step 03
Let Hypefy Handle Outreach, Rates, and Contracts
The influencer outreach tool sends offers, the influencer hiring platform handles contracts, and Smart Pricing sets each creator's rate based on how their recent posts performed.
- Step 04
Approve Everything Before It Goes Live
You approve every brief and post before it's published, right inside the platform.
- Step 05
Creators Get Paid and You Get the Report
The influencer payment platform pays every creator, and you get a live dashboard and a report to share.
A real person from Hypefy supports your team at every step, and you can take manual control of any step whenever you want.
Every creator is checked for bots, fake followers, hate speech, and inappropriate content, then signs a contract covering deliverables, deadlines, usage rights, and disclosure.
Why Brands Get Better Creators and Fairer Rates
Creators Matched to Your Real Customers
Semantic Selection reads the meaning of your brief, and the Audience Match Score rates every creator against your customer profile.
A smaller creator with the right audience is worth more than a big account with a scattered one.
Rates Set from Real Performance
Smart Pricing stops you from paying for reputation, so the same budget hires more creators.
Two creators with the same following can reach very different numbers of people, and on Hypefy their rates reflect that.
A Pool Bigger Than Any Roster
Hypefy searches 350M+ creators on Instagram and TikTok, plus an internal pool of 3,000+ vetted creators.
You aren't limited to the creators who signed up to a platform.
One Platform for Every Market
Run the same campaign across Europe, North America, South America, Australia, and Africa from one dashboard, with creators matched to each market.
The influencer payment platform pays every creator and handles currencies, EU VAT, and GDPR, so you get one invoice instead of dozens.
Argeta used Hypefy to enter 15 new markets without a local team in any of them.
Clear Reporting from Launch to Wrap-Up
You can follow each creator and post while the campaign is live and turn the results into a report in a few clicks. Every campaign is measured against the goal you set for it.
Awareness
Reach, impressions, and CPM
Engagement
Engagements, engagement rate, and CPE
Conversion
Link clicks and conversions through personal codes or links
Brands Already Running Campaigns on Hypefy
Skincare · Four markets · Three years
- 123Campaigns
- 43M+People reached
For a brand team, that's influencer marketing running as a steady, long-term program.
FMCG · 15 new markets
- 21Campaigns
- 4M+People reached
A brand team can open new countries without hiring anyone there.
Quick-service restaurants · Germany
- 5Campaigns in 5 months
- 18Creators
- 1.42MPeople reached
Each new menu item got its own €5,000 campaign, a launch model you can repeat for every product.
The platform's data-driven approach allowed us to identify and collaborate with influencers who genuinely resonated with our brand and target audience. These influencers, through their authentic endorsements, have significantly amplified our brand presence and reinforced our reputation as a leading cosmetics provider.
Nataša LujanacConsumer Journey Manager, BeiersdorfHypefy has proven to be an excellent solution for our influencer campaigns. The platform is user-friendly, and their expert team is always ready to help. Highly recommended!
Andrea JelonjićMarketing Associate, dm drogerie marktAs someone managing campaigns across multiple markets, Hypefy makes my work easier with a clear overview of influencers, budgets, and results. Their team is great, highly responsive, and always available.
Eva BizjakMarketing Assistant, Atlantic Droga KolinskaHow Hypefy Compares to Other Options
Every model has a place. On Hypefy, there are no fixed fees, and you owe nothing if a campaign never launches.
| Compare | Hypefy | Subscription platforms | Managed services and agencies | Marketplaces | In-house |
|---|---|---|---|---|---|
| Who does the work | Hypefy, with your approval | Your team | The agency | Your team | Your team |
| Creator pricing | Set from performance | You negotiate | Rates, often plus markup | Creators set their own | You negotiate |
| Fixed fees | None | €450-€10K+ a month | €3K-€50K a month | Free or €300-€400 a month | None |
| Pay if no campaign runs | Nothing | Full subscription | Full retainer | Sometimes | Nothing, but team time |
| Multi-market and EU | Handled in one place | Varies by tool | Depends on the agency | Often left to you | Your team handles it |
| Cost predictability | Fixed | Variable | Variable | Variable | Variable |
| Best fit for | Teams that want control with less manual work | Teams with staff to run the software | Brands that want it done for them | Small one-off collaborations | Brands with their own creator network |
A platform suits in-house teams that want control with less manual work.
If you'd rather have strategy and execution handled for you, Hypefy also offers influencer marketing agency services.
What to Look for in an Influencer Marketing Platform
An influencer marketing platform is software that helps brands find, vet, hire, pay, and measure creators in one place.
Two things to keep in mind when you choose:
Match quality decides your results more than database size does.
Software won't replace strategy, so your team still sets the audience, goals, and KPIs, with help from the AI brief and a strategy call.
Explore the Platform
Influencer Discovery
Instagram and TikTok creators, matched to your audience.
Influencer Outreach
The AI agent that closes creator deals for you.
Influencer Hiring
Signed creator contracts in 48 to 72 hours.
Influencer Payments
One invoice for every creator, paid in their local currency.
Pricing
The budget you set is what you pay Hypefy.
Case Studies
How brand teams launch creator campaigns with Hypefy.
See What Your Next Campaign Could Look Like
Two ways to start, and you pay nothing until launch.
Try the Platform Yourself
Build a brief and see the creators we'd match to your audience.
+24Book a 30-Minute Strategy Call
Talk through your budget, your markets, and what a first campaign could look like.
Still working out the budget? Try the calculator
Influencer Marketing Platform for Brands FAQs
An influencer marketing platform is the software brands use to run creator campaigns without spreadsheets, from finding and vetting creators to paying them and reporting on results.
Some are mainly databases you search yourself, while others, like Hypefy, run the campaign workflow for you.
An influencer marketing platform takes the manual work out of running campaigns.
On Hypefy, your team sets the brief and approves the creators and content, and the platform handles shortlisting, rates, contracts, payments, and reporting.
Hypefy runs the whole campaign.
Semantic Selection matches creators to your audience, Smart Pricing keeps every rate fair, and you pay nothing until launch.
Subscription platforms usually charge a monthly fee on top of creator costs, and managed services charge retainers.
On Hypefy, you pay the budget you set, invoiced once at launch, and it covers both the creators and our work.
Yes, and it depends on the market. Book a strategy call and we'll confirm the minimum for yours.
Hypefy reads your brief and matches Instagram and TikTok creators by what their content is about and who follows them.
Every creator is checked for bots and fake followers and screened for hate speech and inappropriate content.
Hypefy’s Smart Pricing sets each rate from the creator's recent post performance, including reach and engagement.
The rate isn't negotiated, so what you pay reflects what a creator delivers.
Yes. Nothing is published until you sign off, and if a post isn’t right, you can comment on it or send it back to the creator.
Yes. You can run the same campaign in several countries from one dashboard, with creator payments, currencies, and EU VAT handled on one invoice.
You can track reach, impressions, engagement, CPM, CPE, link clicks, and conversions through personal codes or links, and share a report in a few clicks.
Setup takes under an hour, and most hires go from brief to signed contract in 48 to 72 hours.
Allow at least three weeks from brief to published content, so creators have time to produce it, and you have time to approve it.
Both. Hypefy can run every step for you, and your team can take manual control of any step.
If you want strategy handled too, Hypefy's agency services cover it.
It depends on how much your team wants to run itself.
A platform suits in-house teams that want control with less manual work, an agency suits brands that want it done for them, and Hypefy offers both.