The AI Agent That Closes Creator Deals for You
Hypefy's AI reaches out to creators on Instagram and TikTok, sends them a fair price based on how their content performs, and gets the contract signed. You approve the shortlist and check back when the deals are done.
Trusted by marketing teams at Jaffa Crvenka, dm drogerie markt, and Eucerin.
100+ brands run their creator outreach through Hypefy
Most of an Influencer Campaign Isn't Influencer Marketing
It's reading bios, sending DMs, chasing replies, comparing rates, and updating a tracker. The creative work gets whatever time is left.
Everything Outreach Involves, Handled Inside Hypefy
Approve a shortlist. Hypefy does the rest.
AI Agent That Emails for You
Hypefy's AI writes the first email, replies to questions, and keeps the thread going. The AI sounds like your brand.
No More Cold DMs
The moment you approve your shortlist, every creator gets a message. No copy-paste required.
All Chats in One Place
Every conversation with every creator is in one place, sorted by campaign. Your team can see all of it.
AI Proposal Scoring
When a creator submits a proposal, Hypefy scores it based on how well it fits the brief, audience match, and whether the rate is fair. You see the score and decide.
Contracts Handled Automatically
When a creator says yes, the contract is generated and signed inside the platform. Deliverables, deadlines, and usage rights included.
Multi-Language Platform
Hypefy handles outreach in the creator's own language, which is useful if you're running campaigns in multiple countries.
Hypefy Pays Creators What Their Content Is Worth
The offer goes out the day you approve the shortlist. Creators either take it or they don't.
Most outreach tools just help you send emails faster, but the real problem in influencer marketing is that creator pricing is a mystery.
Creators often throw out high numbers, so you waste weeks negotiating. Many drop out, and the ones who say yes are usually just the most expensive.
The industry has lived with this for years. We didn't see a reason to.
Hypefy reads the reach, engagement, and CPM from each creator's recent posts and calculates what their content is worth. That's the offer. Every matched creator gets it at the same time.
Creators who say yes are in because the brief and the rate work for them. Creators who push back filter themselves out.
What you get back is a list of creators ready to start production at a fair price with zero negotiation emails sent by your team.
Watch the AI Run a Campaign
Pick a creator. Press send. See what happens when Hypefy handles the conversation.
Step 1 · Your shortlist
Press send. The thread plays out like a real campaign.
- 1
Pick a Creator
Choose one of the personas below to run outreach to: fitness micro-influencer in Germany, food creator in Italy, beauty creator in Serbia, or lifestyle creator in Croatia.
- 2
Send the Outreach
Press send. The thread populates as it would in a real campaign. Hypefy pitches the brief, the creator replies, Hypefy answers, and the offer goes out at fair market rate. The creator either accepts, or they don't.
- 3
See the Outcome
Deal closed, brief delivered, contract signed. Or, the creator declined, and was removed from the shortlist. Either way, no time spent.
Outreach Is One Part of the Platform
Hypefy also handles discovery, content approval, payments, and reporting. Every campaign lives in one place, from brief to invoice.
Discover
AI-matched creators on Instagram and TikTok, sourced live.
Explore our Influencer Discovery toolOutreach
The AI sends the pitch, answers questions, and closes the deal.
Approve Content
Review briefs and posts inside Hypefy before anything goes live.
Pay Creators
Multi-currency, EU VAT-ready. Stripe and bank transfer.
Explore our Influencer Payment platformReport ROI
Live dashboards for reach, engagement, and CPM. PDFs on demand.
From the Brands Using Hypefy
NIVEA / BeiersdorfThree years in, NIVEA has run 129 campaigns across four markets.
- 129campaigns
- 4markets
- 3years
Argeta / Atlantic GrupaArgeta expanded into 14 markets without building a single local team, running 21 campaigns over 18 months.
- 21campaigns
- 14markets
- 18months
burgerme runs a dedicated campaign for each menu launch, five so far across Germany.
- 5campaigns
- 5months
Marketing Teams on What Changed After Hypefy
We are really happy with the campaigns. The setup is easy, the communication with the influencers is good. It's really nice to work with the tool.
It's been great to work with you to launch campaigns we maybe don't have the bandwidth to find people for. I've been really happy with the outcome so far.
Exceeded all my expectations, excellent content and exceeded KPIs.
Run Your Next Campaign on Hypefy
Sign up and start a campaign for free — you only pay when it launches. Or, if you'd rather see it run on a shortlist for your brand first, book 30 minutes with our team.
100+ brands. 1,000+ campaigns. €0 until your campaign launches.
Influencer Outreach FAQs
An influencer outreach platform handles the contact, conversation, and contracting side of working with creators.
Most tools focus on sending templated emails faster. Hypefy's outreach tool goes further — sending the pitch, replying to questions, offering a fair-market rate, signing the contract, and handling payouts inside the platform.
Most influencer outreach software helps you send a lot of emails at once. Hypefy runs the whole conversation.
The AI writes the pitch, replies to creators in your voice, sends a data-backed offer, and locks in the contract. You don't send the emails — you approve the shortlist and review the deals that close.
It removes the manual work that slows campaigns down.
The AI reads creator content to write a relevant first message, replies to questions in real time, and prices each creator based on what their content delivers. The campaign launches in days instead of weeks.
Reply rates depend on the brief, the brand, and the shortlist.
Campaigns running on Hypefy typically see higher engagement than templated outreach, because the pitch is matched to each creator's content and the offer is fair from the start.
You don't have to. Hypefy's AI reads each creator's recent posts and writes a message that reflects what they make.
The tone is set by your brand during onboarding, so every message sounds consistent without being templated.
It doesn't. Hypefy sends a fair-market rate based on the reach, engagement, and CPM of each creator's recent posts. That's the offer the creator sees, with no back-and-forth built into the process.
A shortlist that would take two weeks to contact and negotiate manually usually closes within a few days on Hypefy.
The outreach goes out the same day you approve the shortlist, and most accepting creators respond within 48 hours.
Yes. During onboarding you set the voice, key messages, and any guardrails for what the AI can and can't say. You can also review and edit the pitch before campaigns go live.
Yes. When a creator accepts the offer, Hypefy generates the contract inside the platform with the deliverables, deadlines, and usage rights already filled in. The creator signs it before any production starts.
Yes. Hypefy takes care of the time-consuming parts of running a campaign — sourcing creators, sending outreach, pricing, and contracts.
That gives agency teams more room to focus on strategy and creative, and to run more campaigns without growing headcount.
Yes. The AI runs outreach in the creator's own language, and the platform supports campaigns across the EU, including VAT handling and multi-currency payments.
Hypefy uses a pay-as-you-go model. You only pay when a campaign launches, so you can set up your first campaign and run outreach without paying anything upfront.
Hypefy is transparent about how outreach works. The platform is well known among creators in the markets it operates in, and the conversation style is professional and direct.
Creators interact with it the same way they'd interact with a brand's in-house team.
