Influencer discovery

The Fastest Way to Find Influencers Who Fit Your Brand

Hypefy matches 250M+ creators on Instagram and TikTok to your audience and gives you a shortlist of creators who fit in minutes.

Brands like these use Hypefy to match their next campaign to the right creators

SonyEucerinHenkelJohnson & JohnsonCarlsbergLay'sMcDonald'sPepsiCo

Influencer Search Shouldn't Be a Guessing Game

Most teams spend 20+ hours per campaign just finding creators who fit.

Hypefy cuts that to about two.

Side-by-side: manual influencer research with messy spreadsheets, DMs and sticky notes on the left; the clean Hypefy Discover interface with scored creator matches on the right.

From Brief to the Right Creators in Minutes

You still need creators who fit your brand. You just don't have to find them yourself.

Feature
The old way
The Hypefy way
Influencer shortlist
manual, takes days
Audience fit score
Fake follower check
Pricing transparency
Time to shortlist
20+ hours
minutes
Outreach tracking
spreadsheet
Campaign reporting
reach only
Repeated agency picks

Watch Hypefy Build Your Shortlist Before You Sign Up

Pick your industry, describe your audience, and set a budget. Then we'll show you what your shortlist could look like.
No signup, no demo call, no spam.

Try the shortlist builder

A Fair Price Set Before the Offer Goes Out

Fair-Market Rates

Hypefy reads each creator's recent post performance and turns it into a fair-market rate.

No Back-and-Forth

No negotiation. The offer leaves your inbox at the right number, and stays there.

The List Self-Selects

The offer goes out to your full shortlist. The creators it fits accept. The ones it doesn't, pass.

Brands That Stopped Guessing

How Hypefy Compares to Every Other Discovery Tool

Other platforms help you find creators or run the workflow. None of them set the price. Hypefy does all three, free until launch.

Capability
Hypefy
Database-only tools
Enterprise creator platforms
Marketplaces & rosters
What you get
A curated, ready-to-launch shortlist built around your audience.
A search bar over a database. Filtering, vetting, and outreach are on you.
A heavy enterprise suite with custom onboarding and a long contract.
A closed roster of creators who already raised their hand.
AI matching with Audience Match Score
Every creator scored against your exact customer profile.
Mostly manual filters with a thin AI layer on top.
Available, but the matching tech is gated behind enterprise tiers.
No real matching. Creators apply, you decide.
Smart Pricing, fair-market rate set by AI
Non-negotiable, data-driven rates set from each creator's recent videos.
Not included. You negotiate every rate manually.
Not included. Pricing handled offline by your team.
Each creator sets their own rate. No benchmark, no ceiling.
Outreach, contracts, and content approvals built in
Fully automated, brief to live campaign without leaving the platform.
Outreach sometimes. Contracts and approvals usually live elsewhere.
Yes, but workflows are heavy and approvals can take days.
Varies by marketplace. Most leave contracts to you.
Reach beyond a closed roster
Sourced live from 250M+ creators on Instagram and TikTok.
Yes. Large open-web databases are the core offering.
Yes, but reach depends on which integrations your tier includes.
No. You only see creators who signed up.
EU-native (VAT, multi-market, GDPR)
Works across the US, Europe, and beyond. VAT, multi-currency, and GDPR handled out of the box.
US-first. EU compliance and VAT often need workarounds.
Global, but EU-specific workflows depend on the package.
US-first. Limited support for EU campaigns.
Pricing model
Free to start. The budget you set is the amount we invoice.
Subscription, typically a few hundred dollars a month before any campaign.
Annual enterprise contracts starting in the tens of thousands.
Free or low subscription, plus per-creator costs on top.

Discovery to Reporting, on One Platform

Discovery is where most platforms stop. Hypefy keeps going.

  1. Discover

    Creators from Instagram and TikTok, every profile scored against your audience before it reaches your shortlist.

    Explore our Influencer Hiring platform
  2. Outreach

    Hypefy's AI handles offers, creator questions, and contract logistics. You only step in when something really needs you.

    Explore our Influencer Outreach tool
  3. Approve Content

    Every brief and every post land in your queue before they go live. Approve, comment, or send back, all inside the platform.

  4. Pay Creators

    Stripe, bank transfer, multi-currency, and EU VAT handled. No invoices in your inbox and no finance team chasing receipts.

    Explore our Influencer Payment platform
  5. Report ROI

    A live dashboard with reach, engagement, CPM, CPE and CPR, plus a clean PDF for you.

Five Minutes to Your First Shortlist

Get your shortlist of creators free in under five minutes. Or book a 30-minute call and our team will put together a custom brief, a curated influencers shortlist, and an ROI projection for your next launch.

100+ brands. 1,000+ campaigns. €0 until your first launch goes live.

The platform's data-driven approach allowed us to identify and collaborate with influencers who genuinely resonated with our brand and target audience. These influencers, through their authentic endorsements, have significantly amplified our brand presence and reinforced our reputation as a leading cosmetics provider.

Nataša LujanacNataša Lujanac, Consumer Journey Manager @ Beiersdorf

Influencer Discovery Platform FAQs

An influencer discovery platform is software that helps brands find creators on Instagram and TikTok based on audience match, engagement quality, and content fit.

It replaces manual hashtag scrolling with verified data.

Most tools stop at a search bar. Hypefy scores each creator against your audience, sets a fair price from their recent performance, and runs the rest of the campaign end to end, including outreach, contracts, payments, and reporting.

AI replaces three manual steps, including filtering, scoring, and pricing.

It scans 250M+ creators, surfaces matches with an Audience Match Score, and sets data-driven rates so you stop overpaying for follower count.

Look at your customers' behaviors, not just their age or location.

Hypefy then matches that profile against verified audience data and returns a curated shortlist scored by audience fit.

A discovery platform sources creators from across the open web, including those who never opted into a tool.

A marketplace is a closed roster of creators who have actively listed themselves.

Discovery gives you more reach.

Hypefy is free to start. The subscription doesn't exist and we don't charge you for browsing or building shortlists.

You only pay a fee when a campaign goes live. Full pricing at hypefy.ai/pricing.

Filter by follower count, typically 10K to 100K, and prioritize Audience Match Score over reach.

Micro-influencers typically achieve higher engagement than macro-influencers in the same niche.

Yes. Hypefy sources creators live from both, applies the same matching and pricing logic across both, and lets you compare performance side by side in one dashboard.

Hypefy analyzes audience composition, engagement consistency, follower growth patterns, and fraud signals to flag bot-heavy or low-quality followings.

Audience Match Score reflects real, active followers in your target geography.

Yes. Direct Media has run 50+ campaigns on the platform for Eucerin alone.

Agency teams build separate shortlists per client, manage briefs in parallel, and pull client-ready reports.

Hypefy works globally, supporting campaigns across the US, Europe, and beyond, with native handling of VAT, multi-currency payments, GDPR, and country-level audience targeting.

European multi-market campaigns are a particular strength, because most US-first tools require workarounds to run them properly.

A first-pass shortlist takes about five minutes.

A fully reviewed, ready-to-launch shortlist in under an hour.

Full launch from brief to creators in contract typically takes days, not weeks.

Try Hypefy today

No guessing, no waiting.
Get value now.

Hypefy Inc. | Hypefy World d.o.o. | Selska cesta 217, 10000 Zagreb, Croatia
VAT ID HR89393159477 | IBAN: LT053250094708891892 Copyright © 2025. All Rights Reserved Hypefy Inc.