The Right Creators for Your Audience Wherever You Sell

An influencer marketplace is a platform where brands find and book creators for campaigns. Creators sign up, list themselves, set their rates, and wait for brands to find them.

The problem with that model is who ends up in the pool. The creators you see are the ones who joined the platform, not the ones who fit your audience. Those are two very different filters.

Hypefy works the other way. Instead of a fixed roster of opted-in creators, the AI sources creators live from Instagram and TikTok when you want to launch a campaign, so the pool is built around your brief, not around who happened to join a platform.

Collabstr is a closed roster. Creators set their own rates, you browse and book, and the platform takes 10% of every transaction. You only see whoever signed up.

Aspire's Creator Marketplace is application-based. You post a campaign, creators apply, and you sort through them. The brand still does most of the work.

Both have the same limit. If the right creator for your audience has never heard of either platform, they're not there.

Hypefy sources live from 250M+ creators on Instagram and TikTok, scores each one against your audience, and delivers a matched shortlist. There is no roster, no waiting for applications, and no extra fees.

The standard model works like this. A creator joins the marketplace, sets a rate, and waits. A brand searches the roster, finds someone they like, and agrees on a deal.

But there's a catch. Most creators in the pool are just the ones who signed up, not necessarily the best fit for your audience. It's selection by convenience rather than quality.

Hypefy flips it. You describe your audience and budget, the AI sources creators from Instagram and TikTok, and matches come back scored and priced. No creator needs to opt in first.

A discovery tool gives you a database and a search bar. Finding, vetting, and reaching out to creators is on you.

A marketplace adds a transactional layer. Creators are listed with rates and you can book through the platform.

Hypefy is neither in the traditional sense. You brief it, it sources and scores creators live, then runs outreach, contracts, and payments.

Most buyers trying to decide between discovery and marketplace find that the distinction no longer matters when one platform handles the whole thing.

They can be. A closed-roster marketplace like Collabstr is accessible and low-cost, which works for brands running occasional campaigns without agency support.

The gap shows up in reach and fit. Small businesses often need hyper-local or niche creators, who are the least likely to have listed themselves on a general marketplace.

Hypefy is free until a campaign launches, so there's no subscription to justify before you've run a single campaign.

Hypefy sources from 250M+ creators on Instagram and TikTok. That's not a stored database. It's scanned fresh each time you launch, so the pool is as large as the open web.

In practice, the number isn't really the point. A shortlist of ten creators who match your audience will outperform a roster of ten thousand who don't.

Hypefy returns the right shortlist for your brief, scored by fit.

Yes. Hypefy works across 100+ markets with multi-currency payments, multi-language campaigns, and EU VAT handled in-platform.

Running campaigns in Germany, Croatia, Italy, and the UK at the same time works without a separate tool for each.

Creators are sourced and scored per market, contracts and payments run in local currency, and finance gets one consolidated invoice.

Most platforms require workarounds for EU VAT. Hypefy handles it by default.

Hypefy analyzes audience composition, engagement consistency, follower growth patterns, and fraud signals to flag accounts with bot-heavy or low-quality followings.

Creators don't self-report their audience data. Verification runs against platform data directly, so what you see reflects what their audience truly looks like.

The Audience Match Score is based on real, active followers in your target market.

Browsing, shortlisting, and matching are free. There is no subscription, no per-search fee, and also no commission on creator earnings.

You pay when a campaign goes live. The budget you set is what gets invoiced, with the platform fee taken from within it, not added on top. Full pricing is at hypefy.ai/pricing.

Setup takes under ten minutes. A first-pass shortlist is ready within minutes of that.

From brief to signed contracts, most campaigns close in 48 to 72 hours. That covers sourcing, outreach to every creator on your shortlist, and contract generation, without you managing any of the back-and-forth.

Yes. Agencies build separate shortlists per client, run briefs in parallel, and pull client-ready reports from the same dashboard. Contracts and payments are separated by campaign.

Direct Media has run 50+ campaigns through Hypefy for Eucerin alone. The platform handles agency volume, not just individual brand use.

Yes, both happen in-platform. When a creator accepts an offer, Hypefy generates a contract covering deliverables, deadlines, usage rights, and disclosure clauses. Both parties sign without leaving the dashboard.

Payments run in local currency via Stripe or bank transfer, EU VAT included. Finance receives one consolidated invoice per campaign, not a separate transaction for each creator.