Write your brief.
A sentence or two is enough. "Skincare creators in Germany with an audience of women 25-40" works. You can also insert a full campaign description.
Find the Right Influencers for Your Brand in Minutes
You could spend a week scrolling Instagram and still miss the creators your audience listens to. Or you could describe your campaign in a sentence and let Hypefy’s matching do the work.
Discovery Tool
Tell us what you’re planning or which creators you have in mind. The tool searches Instagram and TikTok and returns a shortlist matched to your brief. Enter your email to unlock it.
How the Influencer Search Works
Three steps, none of them hard.
Get your matches.
The tool reads what you wrote and finds creators whose content and audience fit it. The more precise your brief, the better the matches.
Unlock your list.
Enter your email and the shortlist is yours.
That's the whole process.
What normally takes days of manual searching takes a few minutes with the tool.
The matches are built on your brief rather than on whoever has the biggest following.
Why Hypefy Finds Better Matches Than a Manual Search
A fair question. How does it know these are the right creators?
Three reasons.
It reads meaning.
The tool uses semantic selection, which means it understands what your brief is about. Ask for "creators who make cooking feel doable for beginners" and it matches on that idea instead of just accounts with "food" in the bio. Manual searches and filter-based tools can't do this, because they match words, while Semantic Selection matches intent.
It isn't limited to a signup list.
Matches come live from Instagram and TikTok. We don’t use a closed list of creators who signed up somewhere.
Rates are grounded in data.
When you go on to work with creators, Smart Pricing sets their rates from real engagement and reach on recent posts. You pay what the performance is worth.
Hypefy creator matching in action
From Finding Creators to Running the Whole Campaign
The shortlist is step one. Hypefy can take it from there.
Briefing, outreach, rate agreements, content review, creator payments, and reporting all happen in one place, with a real person supporting you throughout.
The same matching that built your shortlist powers the full campaign.
Find creators for free. Run the campaign when you’re ready.
Find Influencers by Niche
Who you should work with depends on your niche.
Each page below covers how to find influencers in that niche.: who the strong creators are, what content performs, and what to look for.
Find Influencers by Size
Budget and goals usually decide how big your creators' audiences should be.
Smaller creators tend to bring stronger engagement at lower cost, while larger ones bring reach. Most good campaigns mix tiers.
Find nano influencers
(1K-10K followers).
Nano influencers tend to bring the highest engagement rates and the most trusted recommendations.
Find micro influencers
(10K-100K).
This is usually the sweet spot of engagement, cost, and reach for most brands.
Find macro influencers
(100K+).
Macro influencers generally have the widest reach, best for brand awareness campaigns.
Find Influencers by Country
Creators, pricing, and audiences all change from one market to the next, so if your campaign has a home, start there.
How to Find the Right Influencers for Your Brand
If you’re figuring out how to find influencers on social media, the fundamentals are the same whether you use a tool or search by hand.
Here's what matters.
Start with the goal. Before you look at a single profile, know what the campaign is for, e.g., if you want to drive awareness, increase sales, or produce content you can reuse. And know who you’re trying to reach. A creator can be brilliant and still be wrong for your audience.
Audience fit beats follower count. A creator with 15,000 followers whose audience matches your customer profile will ususally outperform one with a million who don't. When brands search for influencers on social media, the instinct is to sort by size. Resist it. Size tells you how many people might see the post but fit tells you whether any of them will care.
Check the match before you commit. Four things are worth a look.
- Engagement quality: are the comments real conversations or rows of emoji?
- Audience: does their following resemble your customers in location, age, and interests?
- Content relevance: would your product feel natural in their feed, or bolted on?
- Brand safety: scroll back a few months and make sure nothing there would embarrass you.
Manual search vs. a tool. Searching by hand means hashtags, competitor tags, and hours of scrolling, and you'll only ever cover a sliver of what's out there. A search tool does the sweep for you. The difference with Hypefy is that it matches on the meaning of your brief rather than on filters, so the shortlist reflects what you asked for.
Doing it yourself vs. a platform. Finding influencers for your brand is the visible part of the work. The invisible part is outreach, negotiation, contracts, content review, payments, and reporting, multiplied by every creator you sign. If you have one or two partnerships, you can manage it yourself. At five or more, a platform pays for itself in time alone.
Find Your Influencers Now
Describe your campaign. Get matched with creators who fit it. Skip the manual search entirely.
Try the free search tool
Prefer to talk it through first? Reach our team here.
Find Influencers FAQs
Start by defining your goal and audience, then look for creators whose content and following fit both.
The fastest route is a search tool. Describe what you need in Hypefy's tool above and it returns a matched shortlist from Instagram and TikTok in minutes.
The best way to find influencers is the one that matches on fit rather than follower count.
Manual searching works but takes days and covers a fraction of the creator pool.
Hypefy’s semantic selection tool reads your brief and matches creators on what their content and audience are about.
Hypefy uses semantic search to understand the meaning of your brief, then matches it against creators on Instagram and TikTok.
Matches are based on content and audience fit instead of just keywords or size.
Yes, the influencer search tool is free to use.
Describe your campaign and unlock your matched shortlist with your email. There's no cost to search.
Hypefy's Smart Pricing sets rates from real engagement and reach data on each creator's recent posts. You pay based on measured performance rather than on the number a creator quotes.
You can find as many influencers as your campaigns need.
Creators are sourced live from the open creator pool on Instagram and TikTok rather than a fixed database.
No, you don’t have to manage your influencer marketing campaign yourself.
You can let Hypefy handle the full campaign, including outreach, rates, content review, payments, and reporting.
Instagram and TikTok, with creators sourced live from both.
They solve different problems.
An agency brings strategy and hands-on management.
Hypefy brings the infrastructure, including creator matching, outreach, rates, content review, payments, and reporting in one place.
Brands use it to run campaigns directly, and agencies use it to run campaigns for their clients in multiple markets faster.
