Repost on Your Own Channels
You share the post on your own Instagram or TikTok, with credit to the creator. It’s the simplest use and usually the first one brands ask for.
Keep Using Your Best Creator Content After the Campaign
Brands can now buy usage rights to approved posts inside their Hypefy campaign. You set a buyout budget in the brief, pick the posts once they’re approved, and your campaign manager agrees the deal with the creator.
Brands such as Sony, Eucerin, Henkel, Johnson & Johnson, Carlsberg, Lay’s, McDonald’s, and PepsiCo run their influencer campaigns on Hypefy.
Creator Content Stops Working When the Campaign Ends
A brand only finds out which post is worth keeping after it goes live. By then the campaign budget is spent, the invoice is closed, and the creator has moved on to the next job.
Paid usage rights get agreed late, in a hurry, and usually as a separate project with its own paperwork. A buyout budget set aside in the brief is ready the moment the right post shows up.
How Content Buyouts Work
A buyout takes three steps, the same three you’ll see in the app:
- 01
Add a Buyout Budget to Your Brief
When you create a brief, tick content buyout and enter an amount.
The budget sits next to your campaign budget at checkout, is billed as its own line, and is kept aside for buyouts only.
- 02
Request Usage Rights on Approved Posts
Once a post is approved, pick it in your Collabs tab and describe how you plan to use it, in your own words.
You can change or withdraw the request until a deal is agreed.
- 03
Your Campaign Manager Agrees the Deal
Your campaign manager takes the request to the creator and agrees the price and the terms with them.
The Buyout column in your Collabs tab shows where things stand, and your campaign manager comes back to you whether the creator says yes or no.
When a boost is part of the deal, the TikTok Spark Ads code or the Instagram partnership ad code shows up in the same table.
Buyouts Used to Be a Second Campaign
We’ve handled influencer usage rights for years. What’s changed is where the work lives.
The old wayThe Hypefy way
Where the buyout livesThe old wayA second campaign, set up after the first oneThe Hypefy wayOn the original campaign
InvoiceThe old wayA separate invoiceThe Hypefy wayOne invoice, with the buyout budget as its own line
BudgetThe old wayAgreed after the content is liveThe Hypefy waySet aside in the brief, before any content exists
StatusThe old wayAn email threadThe Hypefy wayThe Buyout column in your Collabs tab
Ad codesThe old waySent by emailThe Hypefy wayShown in your Collabs tab
What Brands Do With Bought-Out Content
Most buyouts come down to one of three uses. You describe yours in the request, and your campaign manager agrees it with the creator.
Our guide to influencer content usage rights covers each one in more detail.
Boost the Creator’s Post With Spark Ads or Partnership Ads
You put ad spend behind the post exactly as it looks on the creator’s profile, through partnership ads on Instagram or Spark Ads on TikTok. People often call this influencer whitelisting.
The creator gives a code for the post, and the code shows up in your Collabs tab, ready to paste into your ads manager.
Use the File in Your Own Ads
You use the video or image in ads under your own name or on your own website.
This is the widest use, so creators look at it most carefully before they agree.
What to Expect From a Buyout
Creators can say no, and your campaign manager tells you either way.
Your buyout budget is spent only on deals the creator agrees to.
The creator keeps ownership of their content, and you get permission to use it the way you agreed.
Buyouts Are Part of Every Hypefy Campaign
- 01
Discover
Creators are scored against your audience before they reach your shortlist.
Influencer hiring - 03
Approve Content
Briefs and posts are reviewed in one queue before anything goes live.
- 04
Buy Out Content
Request usage rights to any approved post, and your campaign manager agrees the deal with the creator.
- 05
Pay Creators
Payments cover Stripe, bank transfer, multiple currencies, and EU VAT.
Influencer payments - 06
Report ROI
A live dashboard covers reach, engagement, CPM, CPE, and CPR, with PDF export.
From the Brands Using Hypefy
How NIVEA Scales with Hypefy: 43M+ Total Reach, 129 Campaigns, Four Markets
43M+Total reach129Campaigns
Turns out, fish & meat pâtés work great with influencers.
4.6M+People reached14Markets
No Burger Left Behind: 1.4M People Reached, 5 Campaigns, and One Platform Doing the Work
1.4M+People reached5Campaigns
Explore the Platform
- Influencer OutreachAn AI agent that closes creator deals.
- Influencer MarketplaceCreators sourced across 100+ markets.
- Find InfluencersBrand-fit influencers in minutes.
- PricingThe budget you set is what you pay Hypefy.
- BrandsManage influencer campaigns end to end.
- Influencer Content Usage RightsWhat usage rights cover, what they cost, and why the budget belongs in the brief.
Start a Brief With a Buyout Budget
Add a buyout budget to your next brief, and the posts worth keeping will have the money waiting for them.
If you’d rather talk it through first, book a strategy session and we’ll size it for your campaign.
Content Buyout FAQs
A content buyout means paying a creator for the right to use their content beyond the original campaign post, for example in your own ads or boosted from their account.
On Hypefy, you request it on an approved post inside your campaign, and your campaign manager agrees the deal with the creator.
The creator owns the content after a buyout.
A buyout gives you permission to use the content in the ways you agreed with the creator through your campaign manager.
There’s no fixed price.
The price depends on the creator and on how you plan to use the content, and it’s paid from the buyout budget you set in your brief.
Add a buyout budget the next time you create a brief.
Once a post is approved, the Request buyout option appears in your Collabs tab.
If you have a campaign running now and want to talk about buyouts, your customer success manager is the person to ask.
Yes. Creators weigh the fee and how the content will be used, so a clear description of the use helps.
Your campaign manager tells you either way.
Yes, until a deal is agreed.
You can change or withdraw the request from your Collabs tab.
One line is your campaign budget and the other is your buyout budget.
The buyout budget is kept aside for buyouts only.
Yes, when a boost is part of the deal.
The creator gives a code for the post, the code shows up in your Collabs tab, and you paste it into TikTok Ads Manager or Meta Ads Manager.
Content buyouts cover Instagram and TikTok, the two platforms Hypefy runs campaigns on.