Write the brief.
A sentence or two does it. "TikTok creators in Serbia making budget cooking videos for students" is plenty, and a fuller campaign brief narrows the matches further.
Find and Hire TikTok Influencers Whose Videos Travel
A TikTok video reaches people who have never heard of the creator who made it, so follower count is a weak way to choose one. Describe the campaign and Hypefy searches TikTok for creators whose content and viewers match it.
A matched shortlist comes back in minutes, for free.
Discovery Tool
Describe your campaign and the tool searches TikTok for creators who suit it. An email unlocks the shortlist.
How the Influencer Search Works
Three steps take you from your brief to shortlist.
See who fits.
The brief goes in and TikTok creators whose videos and viewers match it come back out.
Open the shortlist.
One email address is all it takes to get your shortlist.
Spotting the right creator by scrolling the For You feed and sound pages can absorb a whole day.
The tool takes about as long as writing the brief.
Why Brands Choose Hypefy
Matching beyond hashtags and follower counts.
Sounds, hashtags, and follower totals are what TikTok's own search hands you. None of them reveal whether a creator's viewers look anything like your customer, and on a platform where a single video can outrun the account that posted it, size is an especially unreliable signal. Semantic Selection reads what your brief means and matches creators on the substance of their content and the makeup of their audience. Ask for creators who explain skincare without the science jargon, and it works from that idea instead of returning whoever used the right hashtag. The shortlist reflects the campaign you described instead of the biggest accounts in the category.
Rates set against what posts deliver.
TikTok rates are especially hard to read, because one creator's last video may have reached ten times their follower count and the next one a fraction of it. A quote based on followers can be wildly disconnected from what a post will do. Smart Pricing looks at the engagement and reach a creator's recent videos produced and prices from that. On a platform this volatile, that keeps the fee tied to what the creator has delivered.
Searched on TikTok as you brief it.
The usual tools match you against creators who signed themselves up to a database, which is the same pool every one of their clients sees. TikTok also moves faster than any list can track, since the creators worth working with this quarter may have had a few thousand followers last quarter. Hypefy searches TikTok at the moment you submit a brief, so the shortlist reflects who's posting and growing now.
Carrying the Campaign From There
Everything downstream can run on Hypefy too, from writing the brief and opening outreach through settling rates, reviewing the content, paying each creator, and closing with a report, all held together with a real person available throughout.
Because the same matching drives the live campaign, there is no rebuilding the shortlist in another tool and no handing it to an agency to administer.
Searching is free, and nothing is charged until a campaign goes live. From there, the budget you set is the whole cost, with Hypefy's fee coming out of it rather than sitting on top. A video that travels far past its creator's following costs you no more than one that doesn't.
Brands Already Running Campaigns With Hypefy
SONY, Henkel, Philips, PepsiCo, NIVEA, Carlsberg, and ABOUT YOU have run influencer marketing campaigns through Hypefy.
1,400+
TikTok campaigns run
1,400+
Creators worked with
36
Markets covered
340M+
People reached
A large share of that work runs on TikTok. Across 36 markets, more than 1,400 TikTok campaigns have gone out through Hypefy, involving over 1,400 creators and reaching upward of 340 million people.
Find Your TikTok Influencers Now
Describe your campaign and see TikTok creators matched to it.
Try the free search tool
Rather go through it with someone? You can also go through it with someone first.
What Makes TikTok Influencer Marketing Different
Anyone working out how to find influencers on TikTok should understand how differently the platform behaves, because the usual rules don't carry over.
Videos Regularly Outrun the Following
Across TikTok campaigns run on Hypefy, roughly one post in five reaches more people than the creator has followers, which is twice as often as on Instagram, and the strongest 10% of posts reach nearly double the follower count against roughly parity on Instagram. Follower count still tells you something, but it sets a floor rather than a ceiling, and a mid-sized creator with the right content can outperform a much larger one.
Engagement Runs Far Higher
The typical TikTok post on Hypefy engages at 5.34% of the people it reaches, roughly double what an Instagram Reel manages and several times what a feed post or Story set does. Audiences comment, duet, and reply rather than scrolling past, which is why TikTok suits campaigns that need conversation and not only impressions.
Sharing Does Much of the Distribution
TikTok posts in our campaigns are shared around four times as often as Instagram Reels, and each share puts the content in front of an audience the brand did not pay for. That makes shareability a planning consideration and not a vanity metric.
Everything Is Short-Form Video
So unlike Instagram there is no format mix to price or plan around. What varies is the content itself, and audiences here consistently favor creators who look like they filmed it themselves over work that looks produced. A brief that over-specifies the shot list tends to perform worse than one that gives the creator room.
The Audience Has Widened
TikTok started with teenagers and has widened considerably, so it now reaches well into the thirties and forties in most markets. It remains well suited to reaching people who don't already know your brand.
TikTok vs Instagram for Influencer Marketing
Deciding where to put a campaign is a fair question, so here's an honest comparison.
 |  | |
|---|---|---|
| Content format | Short-form video only, nothing else to plan for | Reels, feed posts, carousels and Stories, each priced and performing differently |
| How people find content | Chiefly the For You feed, so a video can surface to people who do not follow the creator | A combination of the follower feed and the Explore and Reels surfaces |
| Audience profile | Younger on balance, though the range has broadened well beyond teenagers | Spread across age groups and covering more niches |
| Content that works | Unpolished, trend-aware, made to look creator-shot | Both brand-grade production and looser creator work |
| Reach behavior | Frequently exceeds the creator's following, with a high and unpredictable ceiling | More predictable, with Reels doing most of the heavy lifting |
| Where it earns its place | Finding new audiences, building awareness quickly, driving conversation | Considered purchases, content people save for later, broader demographics |
Content format
Short-form video only, nothing else to plan for
Reels, feed posts, carousels and Stories, each priced and performing differently
How people find content
Chiefly the For You feed, so a video can surface to people who do not follow the creator
A combination of the follower feed and the Explore and Reels surfaces
Audience profile
Younger on balance, though the range has broadened well beyond teenagers
Spread across age groups and covering more niches
Content that works
Unpolished, trend-aware, made to look creator-shot
Both brand-grade production and looser creator work
Reach behavior
Frequently exceeds the creator's following, with a high and unpredictable ceiling
More predictable, with Reels doing most of the heavy lifting
Where it earns its place
Finding new audiences, building awareness quickly, driving conversation
Considered purchases, content people save for later, broader demographics
Treating this as a choice is usually a mistake. The two platforms answer different needs, and a large share of creators are publishing on both regardless. TikTok tends to find people who have never encountered the brand, while Instagram is where they go back for a second look.
Running both is the sensible default, and Hypefy covers Instagram and TikTok together, so a single campaign can span them.
Find TikTok Influencers FAQs
Work out what the campaign has to do and who it has to reach, then look for creators whose videos and viewers match that. Resist sorting by follower count, which predicts less on TikTok than on other platforms.
Use the tool above and it happens in minutes. Give it the campaign and TikTok creators matched to it come straight back.
Quotes vary widely and are usually pegged to follower count, which is a poor guide on a platform where reach swings so much from video to video.
Smart Pricing cuts through it by reading what that creator's last videos returned and pricing from there, so the fee tracks delivery rather than audience size.
Name the niche in the brief and let the matching do the narrowing. Semantic Selection works from the substance of your campaign to find creators operating in that space, which brings up specialists no hashtag search would reach.
Specific briefs work better. "TikTok creators reviewing budget tech for students" returns a far more useful shortlist than "tech creators".
They do different jobs. TikTok reaches people outside a creator's following more often and engages at roughly double the rate of an Instagram Reel, which suits discovery and awareness. Instagram offers more formats, a broader age range, and content audiences save and return to.
Most brands run both. Hypefy covers the two platforms from one place, so a campaign doesn't have to be split across separate tools.
Follower count matters less on TikTok than elsewhere, but it isn't irrelevant. In our campaign data, roughly one TikTok post in five reaches more people than the creator has followers, twice the Instagram rate, and the best-performing posts reach close to double the follower count.
The practical implication is that a smaller creator whose content fits the brief can outperform a much larger one, so audience and content fit deserve more weight than size.
Look at who's commenting and whether the conversation sounds like your customer. Check that the content would carry your product naturally and look back a few months for anything that would sit badly with the brand.
Hypefy scores that fit as part of matching, and every audience is screened for doubtful and inactive followers before a creator appears on your shortlist.
Yes. A line or two covering the campaign and its audience is all the tool needs, and matched TikTok creators come back from it.
Rates come out of Smart Pricing, built on what the creator's recent videos returned.
TikTok makes this matter more than most platforms, since one video reaching ten times the last one is routine here rather than remarkable.
Hypefy finds creators on TikTok directly, searched live when a brief is submitted.
Since nothing comes from a sign-up database, creators who have grown recently appear alongside established accounts.
No. Once creators are agreed, the platform covers outreach, rate negotiation, content approval, payment, and the final report, with a team member on hand the whole way.
