Write your prompt.
One or two sentences will do, e.g., "Micro travel creators in Italy whose audience plans city breaks" works. Pasting a full campaign description works just as well. The more precise you are, the better the matching will be.
Find and Hire Micro Influencers in Minutes
Micro creators are big enough that people outside their circle see them, and small enough that people still believe them. That balance is why most campaigns start here.
Describe your campaign and get matched with micro influencers who fit it. No manual searching.
Discovery Tool
Tell us about the campaign or the micro creators you're after. The tool searches Instagram and TikTok and builds a shortlist around your brief. Enter your email and it's yours.
How the Micro Influencer Search Works
The micro influencer search takes three steps.
Get your matches.
The tool reads what you wrote and finds micro creators whose content and audience fit it. That's a real advantage at this tier, because the micro range is enormous, and a follower filter set to 10K-100K tells you nothing about who belongs in your campaign.
Unlock your list.
Enter your email and your micro shortlist is yours.
That's the entire process.
A search that would eat a week of scrolling takes minutes.
You get the shortlist that fully reflects your brief.
Why Brands Choose Hypefy
Matching that understands your brief.
The tool is built on Semantic Selection, Hypefy's matching technology. It reads your brief for meaning, the way a person would. Ask for "micro creators who review budget tech without the jargon" and it finds creators whose content is about that rather than just listing accounts with "tech" in the bio. The result is a shortlist of creators who truly fit the campaign.
Pricing that's based on real performance.
Micro creators quote rates, but the quotes rarely mean much. Two creators with 40,000 followers can deliver completely different results and still name the same price, because rates at this tier are usually benchmarked to follower count rather than performance. Smart Pricing corrects that. Each creator's rate comes from the engagement and reach their recent posts earned. The creator who moves your audience is the one who commands the rate.
Sourced live from the open creator pool.
Micro is the tier that signup databases are fullest of, which sounds like an advantage until you realize what it means. Every brand using those micro influencer platforms is pitching the same pool of creators, and their feeds show it. Hypefy skips the database and sources creators live from Instagram and TikTok. That means fresher creators, audiences that haven't been pitched to death, and endorsements that still land.
After the Shortlist We Run the Campaign
A shortlist is the start. Hypefy can carry it through and run your whole influencer marketing campaign, from briefing, outreach, and rates, to content review, payment, and the final report, all in one place with a person you can reach.
Micro campaigns sit in an awkward middle. Too many creators to manage over email and too much money per creator to leave to chance. Hypefy handles the coordination, so the campaign doesn't live in your inbox.
Searching carries no cost, and the charge arrives once a campaign goes live. At launch you commit a budget, and the creator fees, the approvals, the payments, and the reporting all come out of that single number, with nothing charged per creator on top.
BriefingOutreachRatesContent reviewPaymentFinal report
Brands Already Running Campaigns with Hypefy
Brands including PepsiCo, dm, Nivea, ABOUT YOU, Philips, and McDonald's run their influencer campaigns through Hypefy.
800+
Campaigns run
30
Markets covered
1.2%
Typical micro engagement rate per follower
Micro creators do a lot of the heavy lifting in that work. Across 800+ campaigns in 30 markets, the typical micro post earns an engagement rate per follower of 1.2%, a third higher than macro, with nearly four times the reach per post of a nano creator.
It holds across markets and categories. When the match is right, the numbers follow.
Find Your Micro Influencers Now
Describe your campaign. Get matched with micro creators who fit it and skip the manual search entirely.
Try the free search tool
Prefer to talk it through first? Reach our team here.
Why Brands Use Micro Influencers
Micro influencers, commonly defined as creators with 10,000 to 100,000 followers, are the tier most campaigns are built on, and for practical reasons.
Reach with Credibility
Micro creators are large enough to put your campaign in front of a meaningful audience, but small enough that followers still talk to them, and they still answer.
Niche Authority
Many micro creators got to this size by owning one subject, such as trail running, a skincare routine, or a city's food scene. When they recommend something inside that subject, it carries the weight of expertise rather than just familiarity.
Reliability
Most micro creators have done brand work before. They know what a brief is, hit deadlines, and deliver usable content, which matters when a campaign has a launch date attached.
Sensible Economics
Rates are a fraction of macro prices, so a single budget can fund several micro creators instead of one big name, spreading both the reach and the risk.
Micro is the right tier for product campaigns that need both audience and believability, for brands moving past their first influencer tests, and for campaigns where content quality matters as much as the posting itself.
Nano vs Micro vs Macro Influencers
| Nano | Micro | Macro | |
|---|---|---|---|
| Followers (commonly defined) | 1K-10K | 10K-100K | 100K+ |
| Engagement rate per follower (Hypefy data, typical post) | 2.2% | 1.2% | 0.9% |
| Reach per creator | Small | Moderate | Large |
| Cost per creator | Lowest | Moderate | High |
| Best for | Trust, community, testing | Balance of engagement and reach | Launches, broad awareness |
Followers (commonly defined)
Nano
1K-10K
Micro
10K-100K
Macro
100K+
Engagement rate per follower
(Hypefy data, typical post)
Nano
2.2%
Micro
1.2%
Macro
0.9%
Reach per creator
Nano
Small
Micro
Moderate
Macro
Large
Cost per creator
Nano
Lowest
Micro
Moderate
Macro
High
Best for
Nano
Trust, community, testing
Micro
Balance of engagement and reach
Macro
Launches, broad awareness
There's no wrong tier, only wrong fits. Nano wins on raw engagement and macro wins on raw reach.
Micro is the strongest pick when you need both at once, i.e., enough audience per creator to matter, and enough engagement to convert, at rates most budgets can carry. If you're only going to run one tier, this is usually the one.
Find Micro Influencers FAQs
A micro influencer is a creator with an established but still mid-sized following, commonly defined as 10,000 to 100,000 followers.
They typically combine solid reach with engagement rates a third higher than what macro creators deliver.
For micro influencers, the commonly used range is 10,000 to 100,000 followers.
Definitions shift slightly across the industry, but that range is the standard.
Quotes at this tier vary widely and are usually pegged to follower count, which is a poor guide to what a post will deliver.
Hypefy's Smart Pricing sets each creator's rate from real engagement and reach data on their recent posts, so the price reflects performance rather than the size of the number in their bio.
For most brands, micro is the tier with the best overall return. You get meaningful reach per creator, engagement a third higher than macro, and rates that allow a campaign of several creators rather than a bet on one.
If your goal is maximum trust per post, nano may serve better. For maximum reach from a single post, look at macro.
The difference is in the scale and trade-offs.
Micro creators (10K-100K followers) deliver higher engagement per follower and cost far less per post. Macro creators (100K+) deliver much larger reach per post at higher rates and lower engagement.
Launches often use macro for the announcement and micro to sustain the conversation.
Hypefy's tool above does this from a written brief.
Tell it what you're running, and within minutes you'll have a shortlist of micro creators matched from Instagram and TikTok.
Rates on Hypefy come from Smart Pricing, which looks at what each creator's recent posts delivered in engagement and reach.
At the micro tier, where two similarly sized creators can perform completely differently, that's the difference between paying for followers and paying for results.
Hypefy finds creators directly on Instagram and TikTok, in real time.
There's no fixed database behind the tool, so your matches aren't limited to the micro creators every other platform is already pitching.
No, Hypefy can take care of the full influencer marketing campaign for you, outreach through reporting.
Micro campaigns typically involve a handful to a dozen creators, and keeping briefs, revisions, and payments straight across all of them is exactly what the platform is built for.
A platform and an agency are built for different jobs. An agency sells you strategy and hands-on management.
Hypefy gives you the machinery to run campaigns yourself, from matching and outreach to payments and reporting.
At the micro tier, where a campaign might mean ten creators rather than one, the platform route is usually simpler, and plenty of agencies run their client work through Hypefy for the same reason.
