Beiersdorf · 42.3M total reach- 129Campaigns
- 4Markets
- 3 yrsRunning
Across four markets and three years, NIVEA has run 129 campaigns on Hypefy, and it keeps adding more.
vs
A Campaign When You Need One, Not a 12-Month Contract
Upfluence is software for e-commerce creator programs, quoted after a demo and signed for 12 months at a minimum.
Hypefy runs each campaign for you, from matching creators to paying them, and you pay per campaign with nothing due until launch.
250M+creators sourced from Instagram and TikTok
350+brands and agencies running campaigns
48hfrom brief to live campaign
$0to start, until your campaign launches
A Program You Operate vs. Campaigns Run for You
Upfluence is a broad platform for e-commerce brands. It covers creator search, outreach from your own inbox, product seeding, promo codes and sales tracking, and its AI copilot Jaice drafts outreach and reviews creator content.
Negotiation and creative feedback stay with your team. Hypefy prices every creator with Smart Pricing and runs the campaign end to end.
Capability
Free until launchModel
Software your team runs
with an AI copilot and optional agency services
Automated campaign platformbrief in, campaign out
Creator pool
12M+ indexed creators
Instagram, TikTok, YouTube, Twitch, Pinterest, X
250M+ creatorssourced live from Instagram and TikTok
Finding creators
Search, or describe a brief
Jaice suggests creators from it
Matched to your briefAI personas and semantic matching by content meaning
Why each creator fits
You read the analytics
audience, authenticity and fraud signals
The why behind every matchwritten reasoning plus brand, campaign, and safety scores
Creator pricing
You set and negotiate pay
negotiation stays manual
Smart Pricing sets rates automaticallyAI-driven, data-based offers
E-commerce and affiliates
Built in
Shopify, WooCommerce, Amazon, promo codes, seeding
Campaign reportingreach, engagement, clicks, and conversions
Creator payments
PayPal, or Upfluence Pay
Pay on the top plan only, typically 4-6% in fees
Inside the campaign budgetone invoice, creators paid in local currency
Commitment
12-month minimum contract
plans from Find to Scale to Autopilot
Pay per campaignno subscription, no lock-in
Pricing model
Custom quote after a demo
fixed platform fee, creators paid on top
Nothing until launchfee inside the budget, not on top
Best for
E-commerce brands
running always-on affiliate and seeding programs
Brands & agenciesthat want campaigns run for them
$0 Until You Launch vs. A Year Signed Up Front
Upfluence doesn't publish prices. Each plan, from Find to Scale to Autopilot, is quoted after a demo, and the minimum contract is 12 months.
Hypefy works the other way around.
Pay per campaign$0 until launch
You get invoiced the exact amount of your budget, and you pay per campaign. If you don't launch one in six months, you don't pay anything. The fee sits inside your budget, not on top of it.
12-month contractQuote after a demo
A custom quote for a fixed platform fee, signed for at least a year, with what you pay creators on top. Upfluence doesn't publish pricing. Paying creators through Upfluence Pay typically adds 4-6% in fees.
Then There's Smart Pricing
Smart Pricing sets each creator's rate based on how their recent posts perform. It looks at reach, engagement, and audience quality, then sets a fair-market rate from that data.
You also get budget projections before sign-off, including expected outreach volume, likely acceptances, content pieces, and the impressions and engagement that should follow.
Why Brands Choose Hypefy Over Upfluence
Upfluence suits e-commerce teams building an always-on creator program they run themselves. Here's where Hypefy fits a brand that wants campaigns delivered without a year-long contract.
- 01
Pay nothing until you launch
There are no fixed fees and no annual contract. You pay for a campaign when you run it, and the fee is deducted from the budget you set.
- 02
Rates set for you
Smart Pricing sets every offer from real performance data, so nobody on your team has to negotiate creator by creator.
- 03
The platform does the work
Hypefy takes your brief and runs the whole campaign for you, from finding creators to paying them.
- 04
AI matching you can see into
Matching runs on what creators post about, and each pick arrives with its reasoning and fit scores attached. You approve the list before launch and can slot in your own creators through the wishlist.
- 05
Payments in every campaign
Creators are paid in their local currency inside the platform, with EU VAT handled and one invoice for finance.
Comparing more than two platforms? See our list of the best Upfluence alternatives.
What Our Customers Say
The selection of influencers perfectly matches the brand, and the end result is excellent content and exceeded KPIs.
Mina GradićBrand Manager @ Jaffa CrvenkaThe platform's data-driven approach allowed us to identify and collaborate with influencers who genuinely resonated with our brand and target audience.
Nataša LujanacConsumer Journey Manager @ BeiersdorfHypefy finds suitable influencers for the campaign who just need to be confirmed, and handles the price negotiations. All communication and content approval runs through the platform.
Ronja IrimescuSocial Media Manager @ burgermeCampaigns We've Run and What They Delivered
A look at what these campaigns delivered across markets and categories.
Beiersdorf · 42.3M total reach
4.6M+ total reach- 21Campaigns
- 14Markets
- 18 moTimeframe
Argeta covered 14 markets in 18 months with no local team, running 21 campaigns that reached 4.6 million people.
1.42M total reach- 5Campaigns
- 5 moTimeframe
Every new menu item gets its own campaign. burgerme ran five launches across Germany, reaching 1.42 million people.
Campaigns on Demand, No Contract Required
Bring us a brief, and we'll handle the campaign for you. Most go live within 48 hours, with no annual contract and no bill until your campaign is live.
Upfluence Alternative FAQs
It depends on the program you run. Upfluence is built for e-commerce brands running always-on creator programs, with promo codes, product seeding and store integrations such as Shopify and Amazon.
If you want campaigns run for you without a year-long contract, Hypefy is built for that. It matches creators to your brief, prices and manages them, and you pay per campaign.
Upfluence doesn't publish prices. Its plans are quoted after a demo and the minimum contract is 12 months.
Hypefy has no subscription. You set a campaign budget, it's invoiced when the campaign goes live, and the fee is already inside it, so a quiet month costs nothing.
No. Hypefy works per campaign, with no subscription and no yearly commitment. You run a campaign when you need one and pay for that campaign. If you go a few months without launching, you don't pay anything.
Upfluence's AI copilot, Jaice, drafts outreach, shares your brief and reviews creator drafts, while negotiation and creative feedback stay with your team.
Hypefy's AI writes the first email, replies to questions and keeps the thread going, and Smart Pricing sets every creator's offer from real performance data, so the rate is settled without a negotiation. When a creator says yes, the contract is generated and signed inside the platform.
Upfluence is software your team operates. It also offers agency services, where its services team handles the program for you.
With Hypefy, running the campaign is the product: matching, outreach, pricing, contracts and payments are part of every campaign, inside the budget you set.
The brief is converted into audience personas, and matching runs on the meaning of each creator's content, with audience data applied as a filter afterwards. A creator whose posts revolve around running and training will be found for a sportswear campaign regardless of how their bio is worded.
The supporting analysis stays visible throughout, with written reasoning per creator and scores for brand, campaign, and safety fit. You sign off on the final list, and wishlist additions are carried into the outreach.
Yes. A single campaign is the whole model. You brief it, the platform matches and prices creators, manages the campaign, and you pay for that one campaign. There's no expectation to commit to a year or a series.