US Influencer Marketing Agency Results Minus the Retainer
We run the campaign for you, nothing is added on top of your budget, and every result is there for you to check.
Built for campaigns with US creators on Instagram and TikTok.
You came here looking for an influencer marketing agency in the USA. Hiring one is still a good way to get campaigns run for you, but it’s no longer the only way.
Hypefy vs a Traditional US Influencer Marketing Agency
Here’s how the two compare on the things brands weigh before they sign anything.
Finding creators
Creator fees set by
Monthly retainer
Markup on creator fees
Fees on top of your budget
Time to a shortlist
Final say on creators
Content revisions
Paying creators
End-of-campaign report
Unspent budget
Agency terms vary from one agency to the next. This column reflects how engagements are commonly structured in published industry pricing guides.
Six Steps From Brief to Final Report
A customer success manager stays on your account the whole way through, and you keep the final say on who’s in and what goes live.
- 01
Share your brief.
A customer success manager works through it with you, so the targeting is right before anything is searched.
- 02
Get your shortlist.
The platform searches creators on Instagram and TikTok and narrows up the results to profiles who match your audience.
- 03
Approve the lineup.
A person checks the list before it reaches you, and you remove anyone you don’t want.
- 04
Offers go out.
Every approved creator gets an offer at the same time, and your budget fills as they accept.
- 05
Review the content.
Creators submit on the platform, you approve before anything goes live, and every revision request is logged with a timestamp.
- 06
Creators paid, results reported.
Hypefy pays every creator and sends you one invoice, and your report arrives automatically with reach, CPM, audience breakdown, and the content that performed best.
Every search runs fresh on current audience data from Instagram and TikTok, so your shortlist never depends on a creator’s own media kit.
How Much Does a US Influencer Marketing Agency Cost?
What it costs
- Campaign budget $10,000
- Management fee or retainer +$1,500
- Markup on creator fees +$1,500
- Campaign budget $10,000
- Fees on top of your budget No
What that spend buys
Campaign budgetAgency total $13,000
Agency figures are illustrative estimates based on publicly published pricing ranges, and they’re yours to adjust. They aren’t a statement about what any specific agency charges. Hypefy figures show how your budget is invoiced, and any campaign estimate is indicative only.
A US influencer marketing agency usually charges in one of two ways, and often both at once:
There’s a monthly retainer that bills whether or not a campaign is running
Or there’s a management fee taken as a percentage of your spend.
On many engagements, a markup sits on each creator fee as well, and all of it comes on top of the money that reaches creators.
There’s no public rate card for any of this, and quotes move with scope, team size, and how much of the work the agency owns.
Hypefy works the other way around.
There’s no subscription and no retainer. You pay per campaign, and the fee is a percentage of your campaign budget, taken out of that budget, so a $10,000 budget is invoiced as $10,000.
Nothing is charged while you write a brief, run a search, or review your shortlist. If some creators decline and the budget doesn’t fill, the unspent part comes back to you.
What Brands Actually Hire an Agency For
Hiring a social media influencer marketing agency makes sense if you run a few campaigns a year and nobody on your team owns the channel. Someone else owns the work, and there’s always a person to call.
You skip the wait for a shortlist, along with the retainer, the management fee, and the markup on each creator fee, so that money can go into your campaign instead.
Most of what brands want from an agency is execution, though, with the right creators, fair fees, content on time, and clear results. Hypefy does that work directly, with a customer success manager on your account.
The US Creator Market and How to Find the Right Fit
US brands are putting serious money behind creators. IAB projected US creator ad spend at $37 billion for 2025, growing about four times faster than media overall.
The choice of creators is huge. Hypefy has already analyzed more than 175,000 US creators with at least 1,000 followers, and nearly nine in ten have fewer than 50,000.
Finding the ones whose audience matches yours takes a long time by hand.
Hypefy’s search reads what each creator posts about and weighs that match well above follower count, so your US shortlist starts from audience fit.
See Which US Creators Fit Your Brand
Your US campaigns can run without an agency, and the fee comes out of your budget rather than landing on top of it.
Start with an estimate of what your budget would do in the US, or book a 30-minute session if you’d like a person to walk you through it.
Influencer Marketing Agency USA FAQs
It depends on how often you run campaigns and who owns them on your side.
If you run a couple a year and nobody on your team owns influencer marketing, handing it to an agency can justify the fee.
If you run campaigns regularly, or you’d rather that fee went into the campaign, a platform that runs the work for you gets you the same output for less.
US agencies don’t publish a standard rate card.
They typically charge a monthly retainer, a management fee taken as a percentage of spend, or both, and many add a markup on each creator fee.
What you pay depends on how many campaigns you run and how much of the work the agency owns. The calculator above lets you enter your budget and the terms you’ve been quoted to see the full cost.
Yes. Creator search, pricing, outreach, contracts, content approval, payments, and reporting all run on Hypefy, with a customer success manager on your account for the judgment calls.
You keep approval over the creator list and the content.
Hypefy searches Instagram and TikTok directly, so a creator doesn’t need a Hypefy account to show up in your results.
The search reads what each creator posts about and weighs that match well above follower count.
Fees are calculated from how a creator’s recent posts performed, mainly reach and engagement, instead of the rate they ask for.
Offers go out to many creators at once, and your budget fills as they accept.
Yes. You see the shortlist before anyone is contacted, and you remove anyone you don’t want.
You can also add a specific creator by hand, exclude creators who’ve worked with a competitor, and upload a list of profiles to keep out of the search entirely.
If some creators decline and the campaign doesn’t fill its budget, the unspent amount comes back to you.
You’re only charged for the part committed to creators who accepted.
Yes. Hypefy has run campaigns with US creators for software and app companies, food and nutrition brands, a travel business, and a nonprofit foundation, as well as for a US advertising agency running campaigns for its own clients.
Our published case studies cover European programs so far, including Argeta across 14 markets and ABOUT YOU across seven.
If you’d like to talk through how a campaign in your category would run in the US, the team can walk you through it in a 30-minute session.
The creator search takes minutes, and a campaign typically goes live within a day of you approving the list.
From brief to published content, plan around three weeks for outreach, negotiation, content production, and approvals. How quickly creators respond to offers is what moves it most.