Hypefy identifies French creators suited to your audience, prices each one by measured performance, and runs the campaign within your budget.
Paris has the biggest share of creators, though Hypefy searches every region of France.
Brands usually hire an influencer marketing agency in France to have someone run the work for them. Hypefy runs it as well, without charging a retainer or marking up creator fees, so a larger part of your spend ends up with creators.
Each row covers a different stage of the work.
Finding the right creators
Setting creator fees
Retainer billed monthly
Agency margin per booking
Anything above budget
First list of matches
Approving creators
Content changes
Handling creator payments
Wrap-up report
Budget left after acceptances
Agency contracts in France vary, so check this against any offer you hold.
You’ll have support from a customer success manager, while the decisions about creators and content are yours to make.
Outline the campaign.
Share your product, the French customers you have in mind, and how success will be measured. We can help you write your brief.
Receive your matches.
Hypefy runs a live search for French creators whose topics and followers fit your brief.
Approve your creators.
Our team checks every name, after which you choose who to keep.
Send the invitations.
Invitations go out together to your approved creators, and those who accept share the budget.
Review each post.
You review every draft on the platform, asking for changes where needed, before a single post goes live.
Close and measure.
Creators get their payments from Hypefy, and you receive one combined invoice. Your report then brings together reach, CPM, audience insights, and the strongest-performing posts.
Searches run live, so the results reflect French Instagram and TikTok today.
Agency amounts are editable industry estimates and don’t describe any named agency. Hypefy’s amount is what you’d be invoiced for this campaign budget.
French agencies usually bill for the work itself and then add their own margin to each creator’s fee.
That work is charged through a retainer or tied to how much the campaign spends, and none of that money goes to creators.
Hypefy doesn’t charge a retainer. Its fee comes from inside the campaign budget.
There’s no charge before launch, and you get back any budget creators don’t use.
When you want creative direction handled by an outside team, a social media influencer marketing agency would be the natural choice.
Hypefy suits teams who care most about results. It reads each creator’s content and audience before suggesting them, ties fees to what their posts achieve, and puts the list in your hands before outreach begins.
Help from your customer success manager is available whenever needed, and the time between campaigns costs nothing.
Software and beauty brands have already run campaigns with French creators on Hypefy.
Across all markets, the count is past 2,000 campaigns, and the case studies for Argeta, NIVEA, ABOUT YOU, and burgerme show how they ran.
Hypefy’s data includes over 42,000 French creators past 1,000 followers. Among those whose city is recorded, about 46% are in Paris, while Lyon and Marseille each account for under 5%.
About 16% are past 100,000 followers, a larger share than in most markets Hypefy covers, and roughly three in ten are on TikTok with over a thousand followers.
Paris’s dominance tempts brands to keep booking the same well-known faces.
Semantic Selection judges creators on the themes they cover and the people following them, which helps the shortlist reflect your customers wherever they are.
Sign up free and enter a brief, and you’ll get a list of French creators who fit. For guidance first, schedule a demo.
France’s influencer law of June 2023 requires sponsored content to be labeled “publicité” or “collaboration commerciale” and calls for written contracts between brands and creators.
You approve each post before it goes live, so you can check each one carries the right label, and Hypefy handles the agreement with each creator.
Hypefy ties what you pay to what a creator’s posts achieve.
Follower counts can be misleading, while reach and engagement show how much attention a creator really gets.
No. Several of the brands running French campaigns on Hypefy are based in other countries, and the whole process, from brief to payment, happens online in Hypefy.
Matches arrive in minutes, and creators can receive offers once you approve them, often the same day.
The full campaign usually takes about three weeks, since creators work on their own schedules.