Is Ireland too small a market for influencer campaigns?
Not at all. Ireland has thousands of creators with established followings, and since fees reflect each creator’s recent results, a modest budget can still cover several of them.
Influencer Marketing Agency in Ireland With Local Creators
Hypefy matches your brand with Irish creators, runs the campaign with a real person guiding it, and invoices the exact amount you chose to spend.
You’ll find Irish creators in Dublin, Cork, Galway, Limerick, and well beyond.
Plenty of brands begin by searching out an influencer marketing agency in Ireland to run campaigns for them. Hypefy does that job one campaign at a time, and your budget stays the full price.
How an Irish Agency and Hypefy Differ
Each row shows one way the two options differ.
Irish agency
Hypefy
Source of creators
Contacts the agency already has
A fresh search of Instagram and TikTok
Basis of creator fees
Asking price
Results from recent posts
Monthly charges
Likely
None
Markup per creator
Likely
None
Spend beyond budget
Yes
No
Shortlist time
A matter of days
A matter of minutes
Final creator choice
Agency-led
Yours
Feedback on drafts
Over email
Logged in Hypefy
Paying the creators
Yours or the agency’s
Hypefy, invoiced once to you
Campaign report
Compiled manually
Automatic
Leftover money
Per contract
Returned
Source of creators
Irish agencyContacts the agency already has
HypefyA fresh search of Instagram and TikTok
Basis of creator fees
Irish agencyAsking price
HypefyResults from recent posts
Monthly charges
Irish agencyLikely
HypefyNone
Markup per creator
Irish agencyLikely
HypefyNone
Spend beyond budget
Irish agencyYes
HypefyNo
Shortlist time
Irish agencyA matter of days
HypefyA matter of minutes
Final creator choice
Irish agencyAgency-led
HypefyYours
Feedback on drafts
Irish agencyOver email
HypefyLogged in Hypefy
Paying the creators
Irish agencyYours or the agency’s
HypefyHypefy, invoiced once to you
Campaign report
Irish agencyCompiled manually
HypefyAutomatic
Leftover money
Irish agencyPer contract
HypefyReturned
Agencies set their own terms, so read this as a broad comparison.
Step-by-Step Through an Irish Campaign
You decide at every point that matters, while your customer success manager keeps things moving.
- 01
Brief us.
Tell us about your product and the people you want to win over. On your first go, your customer success manager drafts it with you.
- 02
Meet your matches.
Hypefy starts looking for Irish creators on both platforms straight away and trims a first batch of hundreds of profiles to those that best match your brief.
- 03
Edit the list.
Every name gets a human review first, and then the list is yours to trim.
- 04
Creators accept.
Your approved creators receive their offers in a single batch, and each spot is confirmed as soon as a creator accepts.
- 05
Sign off posts.
Creators upload drafts to Hypefy, you approve or request changes, and every comment is saved.
- 06
Settle and report.
Creator payments are on us, you receive one invoice, and an automatic summary tells you the reach, CPM, audience age and location, and which posts led the way.
Each search starts from scratch, so the list reflects Irish creators as they are on the day you brief.
Influencer Agency Fees in Ireland Explained
€
Industry estimate, adjust it.
Retainer or management fee15%
Markup on creator fees15%
What it costs
Irish agency€3,900
- Campaign budget €3,000
- Retainer or management fee +€450
- Markup on creator fees +€450
Hypefy€3,000
- Campaign budget €3,000
- Spend beyond budget No
The agency figures are editable industry estimates and don’t represent a specific agency. Hypefy’s figure shows exactly what you’d be invoiced.
An agency’s bill usually has a fee for its people and a markup on the creators it books.
The people fee might be charged monthly or calculated from your spend, and it’s billed separately from the creator budget.
Hypefy keeps things simpler.
You won’t sign up for a subscription, and each campaign has a single price, the amount you set aside. Our fee is already counted in it, so, for example, €10,000 set aside means €10,000 billed.
Nothing is charged until a campaign launches, and any budget accepted creators don’t use is returned.
What You Gain With Hypefy
It’s worth considering a social media influencer marketing agency if you want a creative partner who also handles the day-to-day.
Hypefy is the stronger option when results matter most. It finds creators by what their content is about, pays them according to performance, and puts every decision in front of you, so nothing is chosen without your say.
Your customer success manager is on hand throughout, and the money you’d spend on agency fees can go into more creators.
Hypefy’s Track Record, From Ireland to 45+ Markets
The platform now counts upwards of 2,000 completed campaigns across 45-plus markets, and Ireland is already one of them. See how brands like ABOUT YOU, Argeta, burgerme, and NIVEA used it.
Ireland is already one of them
A Close Look at Ireland’s Creators
Ireland’s creator market is compact, and it’s built on smaller accounts.
Of the nearly 11,000 Irish creators Hypefy has analyzed, all with at least a thousand followers, 90% sit below 50,000, and almost half are nano creators under 10,000.
Dublin is home to just over half of Irish creators who list where they’re based, with Cork next at around 9% and Galway at about 5%. One in seven is also active on TikTok with more than a thousand followers there.
That makes Ireland a good fit for campaigns built on many smaller creators.
Semantic Selection weighs what each creator talks about and who their followers are, so even a niche brief finds the right people.
See Who Hypefy Finds for You in Ireland
Sign up free, describe your campaign, and your Irish matches appear within minutes. Prefer a guided start? Book a demo, and we’ll set it up together.
Influencer Marketing Agency Ireland FAQs
Do nano creators make sense for my brand?
They often do, especially for reaching a specific community or testing a new product.
Nano creators have under 10,000 followers, and their fees track the reach their posts really get, so you’re paying for what they deliver.
Can I run an Irish campaign alongside one in the UK?
Yes. You’d set up one campaign for Ireland and another for the UK, each matched to its own audience, and run both from a single Hypefy account.
Can creators who are new to brand work join a campaign?
Yes. Brand experience isn’t a requirement for showing up in the search, and fees are worked out from recent post performance, so newer creators are priced fairly, too.
What happens once I approve the shortlist?
Everyone you approved receives an offer, and creators claim their places as they accept.
They then submit content for your review, and nothing is posted until you’re happy with it.
How long does a full Irish campaign take?
Expect about three weeks overall. Your shortlist appears within minutes and outreach can begin within a day, but replies and content production take a while.