Start with a brief.
One or two sentences are enough to start. "Macro beauty creators in Germany for a national product launch" works, and so does pasting in the full campaign description.
Find and Hire Macro Influencers in Minutes
When a launch needs the whole market to see it on the same day, macro creators are how you get there. A single post can put your campaign in front of tens of thousands of people at the moment it matters.
Describe your campaign and get matched with macro influencers who can carry it. No manual searching.
Discovery Tool
Describe your campaign and get matched with macro influencers who best fit the needs of your campaign, without the manual searching.
How the Influencer Search Works
It works in three quick steps.
See your matches.
It reads the brief and pulls macro creators whose content and audience match it. At this tier, that fit is everything. A macro budget usually rides on a handful of creators, so a near-miss costs far more than it would lower down.
Claim your list.
Add your email and the macro shortlist is yours.
What normally takes weeks of research happens in a few minutes.
Every match traces back to what you wrote instead of a follower count or a filter setting.
Why Brands Choose Hypefy
How the matching finds your creators.
Under the tool sits Semantic Selection, Hypefy's matching technology, which reads content meaning instead of keywords. Ask for "macro creators who can front a national launch without it feeling like a TV ad" and it matches on that idea instead of just sorting big accounts by size. Filter-based tools rank followers, while Semantic Selection ranks fit. You get a shortlist that fits the campaign instead of a list of the biggest names in the category.
Rates grounded in real performance.
Macro is where pricing mistakes get expensive. A single macro creator can absorb most of a campaign budget, and quotes at this tier are shaped by profile, reputation, and whoever manages the creator, none of which tells you what a post will deliver. Smart Pricing grounds the number. When you run a creator through Hypefy, the rate comes from the engagement and reach their recent posts earned. The bigger the contract, the more that discipline is worth.
Matched on live numbers.
Macro influencer platforms tend to keep profiles of the big names on file, but a profile on file is not the same as knowing how a creator is performing right now. Hypefy sources creators live from Instagram and TikTok, so matches are made on current content and current numbers. At a tier where audiences shift fast and last year's star can be this year's fatigue, matching on what a creator's account looks like today is the whole game.
From the Shortlist to the Whole Campaign
A shortlist is where the real work usually begins. Hypefy can take that part too.
Outreach, the rate, the brief, content review, payment, and the closing report, run in one place with a person on your side.
Macro campaigns involve fewer creators, but each one carries more of the campaign. When a single post represents most of your spend, the briefing and review around it have to be right, and that's exactly the work the platform structures.
Searching is not charged for, and Hypefy invoices once a campaign goes live and not before. The figure on that invoice is the budget you specified, so a rate that takes most of a macro budget doesn't then attract a percentage on top of it. Hypefy is paid out of the budget rather than beside it, which matters most at the tier where a single contract is the campaign.
OutreachRateBriefContent reviewPaymentClosing report
Brands Already Running Campaigns with Hypefy
McDonald's, Nivea, Philips, ABOUT YOU, and Eucerin run their influencer campaigns on Hypefy.
36K
Average reach per macro post
4.5x
More reach than a typical micro post
Lowest
Cost per person reached of any tier
Macro is where the reach numbers live. Across Hypefy campaigns, the typical macro post reaches around 36,000 people, roughly 4.5 times what a micro post delivers, and macro is by a wide margin the cheapest tier per thousand people reached, at roughly a third of micro's cost per impression.
Reach is what this tier is for, and the data shows it earning that job.
Find Your Macro Influencers Now
Enter your prompt and get macro creators who fit the campaign, without scrolling through creator lists.
Try the free search tool
Want to map the campaign out with someone first? Reach our team here.
Why Brands Use Macro Influencers
Macro influencers, commonly defined as creators with more than 100,000 followers, are the tier brands turn to when the goal is to be seen at scale.
Reach
One macro post puts your campaign in front of tens of thousands of people at once. When a launch has a date and the market needs to know by then, no other tier moves that fast.
Efficiency at Scale
Cost per creator is the highest of any tier, but cost per person reached is the lowest. If the goal is impressions, macro is where the budget goes furthest.
Production Quality
Macro creators run professional operations. The content arrives polished, on brief, and often strong enough to reuse in paid placements.
Borrowed Stature
A recognizable name next to your product signals that the brand plays at a certain level, which matters for launches, market entries, and repositioning.
Macro is the right tier for product launches, brand awareness pushes, and market entries, and for campaigns where one big, visible moment does more than many small ones.
Nano vs Micro vs Macro Influencers
| Nano | Micro | Macro | |
|---|---|---|---|
| Followers (commonly defined) | 1K-10K | 10K-100K | 100K+ |
| Engagement rate per follower (Hypefy data, typical post) | 2.2% | 1.2% | 0.9% |
| Reach per creator | Small | Moderate | Large |
| Cost per creator | Lowest | Moderate | High |
| Best for | Trust, community, testing | Balance of engagement and reach | Launches, broad awareness |
Followers (commonly defined)
Nano
1K-10K
Micro
10K-100K
Macro
100K+
Engagement rate per follower
(Hypefy data, typical post)
Nano
2.2%
Micro
1.2%
Macro
0.9%
Reach per creator
Nano
Small
Micro
Moderate
Macro
Large
Cost per creator
Nano
Lowest
Micro
Moderate
Macro
High
Best for
Nano
Trust, community, testing
Micro
Balance of engagement and reach
Macro
Launches, broad awareness
Each tier has its place. Nano wins on engagement and trust, and micro balances the two for most everyday campaigns.
Macro is the strongest pick when reach is the goal: launches, awareness pushes, and moments when the whole market needs to see the same thing at the same time. When being seen is what the campaign needs first, this is the tier to start with.
Find Macro Influencers FAQs
A macro influencer is a creator with a large following, commonly defined as more than 100,000 followers.
They're valued for reach. A single macro post can put a campaign in front of tens of thousands of people at once.
The commonly used threshold is 100,000 followers and up.
Some definitions cap macro at 1 million and call anything above that mega, so the exact boundaries shift depending on who you ask.
Where definitions split them, macro usually covers 100,000 to 1 million followers and mega covers creators above 1 million, often celebrities.
In practice they play the same role in a campaign, which is reach, with mega adding celebrity recognition at a much higher price.
More than any other tier, and with the widest spread. Quotes are shaped by profile and reputation as much as by performance, which makes it easy to overpay.
Hypefy's Smart Pricing prices each creator from the engagement and reach their recent posts delivered, so the biggest line item in the campaign rests on evidence rather than reputation.
When reach is the goal, yes. Macro delivers the largest audience per post and the lowest cost per person reached of any tier, even though each creator costs the most up front.
If your goal is trust and conversation rather than visibility, a smaller tier fits better.
Scale and trade-offs. Macro creators (100K+ followers) deliver much larger reach per post at higher rates and lower engagement per follower. Micro creators (10K-100K) cost less per post and engage a larger share of their audience.
A common pattern is macro for the launch moment and micro to keep the conversation going after.
Decide what the campaign has to achieve and who it has to reach, then judge macro creators on audience fit and recent performance rather than on name recognition.
The tool at the top of this page works straight from a written brief. Describe the campaign, and a matched macro shortlist comes back from Instagram and TikTok within minutes.
Smart Pricing sets each rate from the engagement and reach a creator's recent posts delivered.
At the macro tier, where a single rate can be most of the budget, that keeps the price tied to performance instead of reputation.
Hypefy searches for creators live on Instagram and TikTok instead of going through a fixed database, so every match reflects how a macro creator is performing today rather than a profile saved months ago.
No.
Hypefy can take the campaign from outreach through the final report.
Macro campaigns concentrate the stakes in a few high-value contracts, and the structured briefing, review, and payment flow is what keeps those on track.
The two solve different problems. An agency sells strategy and a team to run the campaign on your behalf.
Hypefy gives you the system to run it yourself, with matching, outreach, rates, payments, and reporting in one place.
On a macro campaign, where a few contracts hold most of the budget, keeping that spend somewhere you control tends to cost less than routing it through an agency.
A good share of agencies run their own client campaigns on Hypefy for exactly that reason.
