A hotel on the Adriatic sells into Vienna, Munich, and Warsaw, and that's where its creators need followers. Describe your campaign and Hypefy searches Instagram and TikTok for creators reaching your own source markets.
The shortlist comes back in minutes, and searching costs nothing.
Enter the property or destination and the markets you want to fill. Both go into a live sweep of Instagram and TikTok, and creators who reach those audiences come back. Add an email to open the list.
Finding travel influencers takes three steps.
You can start with a simple description, such as "Family travel creators in Austria and southern Germany for a summer campaign on the Istrian coast." One sentence gives the tool the destination and the source markets at once. The more precise the description, the closer the matches.
The tool assesses which travel creators suit the campaign by reading the kind of travel they cover, who follows them, and which country those followers are in. All of it is visible before you commit.
All you have to do is enter your email and you'll get the shortlist.
Semantic Selection reads both the kind of travel you sell and the markets you sell into out of a single brief. Ask for creators reaching Czech families who take coastal holidays and it filters out the solo backpackers and the luxury reviewers, then returns accounts whose followers are in Czechia.
Travel creators price on aspiration. A polished feed of infinity pools commands a premium that has little to do with how many people it moves to book, and destination brands have historically paid it because the imagery looks like the brochure. Smart Pricing works from the engagement and reach a creator's recent content produced. Since a travel campaign often buys a hosted trip on top of the fee, a grounded fee matters more here than in categories where the post is the only cost.
A sign-up database returns whoever joined it, which in travel means the accounts that market themselves to brands. The creators with real authority in a specific source market, the German family blogger or the Polish city-break account, are frequently not among them. Hypefy searches Instagram and TikTok live at the point of the query, so creators are found in the markets where they're building audiences.
Travel is the one category where the campaign has physical logistics attached. Someone has to travel, on specific dates, to a specific property, with an itinerary agreed in advance. Hypefy handles the brief, the outreach, the rate, the content review, the payment, and the reporting around all of that, with a person available throughout.
Multiply a hosted visit by a dozen creators across four source markets and the coordination becomes the campaign. Running it in one place is what makes a multi-market season workable for a small team.
Searching costs nothing, and you decide when a campaign starts. The budget you set covers the campaign, Hypefy's fee included, so nothing gets added to it later.
Travel works differently from other categories in four ways that change how a campaign is built.
A destination sells to people who don't live there, so the creator's follower geography has to match the markets you draw guests from rather than the place itself. Croatian resort operators run the clear majority of their campaigns in Austria, Germany, Slovenia, Czechia, and Poland rather than at home, and a French tour operator on the platform runs entirely in the United States. Getting this wrong wastes the whole budget, because the content can perform beautifully and still reach nobody who can book.
Summer on the Adriatic is sold between January and April, so the content has to land while the audience is planning rather than while they are packing. That inverts the usual launch logic, and it means the strongest creators in a source market are committed long before the season starts.
Hosted stays, flights, dates, and itineraries all have to be agreed before anything is filmed, which makes travel the slowest category to get from shortlist to published content and the one where coordination failures cost the most. A creator who can't travel on the dates available is no match at all, however well they fit on paper.
A destination post gets saved, revisited, and surfaced again months later when someone starts planning, so saves and shares carry more weight here than immediate engagement does. That long tail is also why sustained presence in a source market outperforms a single burst of content.
Plava Laguna, Valamar, and Arena Hospitality Group have run travel campaigns through Hypefy. Between them, those operators have run campaigns across ten markets, with creators sourced separately in each.
Across those campaigns, a creator with a modest following in the right source market has tended to outperform a larger account whose audience can't realistically make the trip.
PepsiCo, Sony, NIVEA, Philips, Carlsberg, and Doritos also run campaigns on Hypefy.
Describe the destination and the markets you want to fill, then see travel creators whose followers are in a position to book.
Prefer to plan the season with someone? Reach our team here.
Decide which source markets the campaign needs to reach before you look at any creator, since that constraint eliminates most candidates immediately. Then judge the remainder on the kind of travel they cover and whether their followers are in those markets.
The tool above takes both at once. Give it the destination and the markets, and matched travel creators come back from Instagram and TikTok within a couple of minutes.
State the market in the brief. Searches run live against Instagram and TikTok, so creators with followings in that country appear, including smaller accounts that have never pitched themselves to a brand.
For hotels and destinations this is usually the first filter that matters, ahead of follower count and ahead of content style.
The best results come from creators whose own travel matches the trip you're selling. A family resort, a city-break hotel, and an adventure operator need three different creators, and audiences notice when the fit is approximate.
Credibility in a source market matters more than overall size. A creator followed by twenty thousand people in the country you draw guests from is worth more than one with ten times that spread across the world.
Instagram still carries most travel work, and it suits the format well, since destination content gets saved and returned to when someone begins planning.
TikTok is where discovery is growing, particularly for younger travelers and for city breaks. Most destination campaigns now run on both, with Instagram weighted toward the planning audience.
Fees vary widely and are often quoted alongside a hosted stay, which makes the true cost of a travel collaboration harder to read than in other categories.
Smart Pricing sets the fee from the engagement and reach a creator's recent posts delivered, so the paid element reflects performance rather than the quality of their photography. Searching is free.
Smart Pricing derives each rate from what that creator's recent content returned.
On a campaign where the hosted trip is a real cost on top of the fee, having the fee itself anchored to measured delivery keeps the total defensible.
Hypefy finds travel influencers live on Instagram and TikTok, at the moment a brief goes in.
Since no closed roster is involved, creators holding strong followings inside a single source market turn up in the results.
No. Once creators are chosen, Hypefy carries the brief, the outreach and negotiation, content review, payment, and the closing report.
Travel benefits from this more than most categories, because hosted stays, travel dates, and itineraries all have to be settled per creator before filming, and that coordination multiplies with every market added.
They cover different ground. An agency supplies the campaign idea and people to run it. Hypefy supplies the system, so a destination marketing team can keep the work in-house with matching, outreach, rates, payment, and reporting in one place.
For operators selling into several source markets each season, in-house tends to cost less, because another market doesn't mean another retainer. Agencies working with travel clients also run campaigns on Hypefy.
The shortlist arrives in minutes, but travel is the slowest category to reach published content, because dates and hosted stays have to be agreed before anyone films.
Plan well ahead of the season rather than into it. For a summer campaign, the source-market creators worth having are usually committed by early spring.
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