Describe the campaign.
A line or two is plenty. "Beauty creators on Instagram and TikTok for a spring skincare launch in Germany" gives the tool everything it needs, and a full campaign brief works just as well.
Find and Hire Social Media Influencers in Minutes
A social media influencer can be a nano creator on TikTok or a household name on Instagram. What matters is whether their audience is your audience. Describe the campaign, and Hypefy finds the creators who fit it, across platforms, in minutes.
Describe your campaign and get a shortlist of social media influencers matched to it. No manual searching.
Discovery Tool
Tell the tool what the campaign needs. It searches Instagram and TikTok and returns a shortlist matched to your brief. Enter your email to open it.
How the Influencer Search Works
Three steps, no filters to configure.
Review the shortlist.
The tool reads your brief and returns social media influencers whose content and audience match it, drawn from both major platforms rather than a single one. You see who fits before you commit to anything.
Open it with your email.
One field, and the shortlist is yours to keep.
A search that would take days by hand is done in a few minutes.
The shortlist follows from what you wrote, not from a follower threshold or a platform filter.
Why Brands Choose Hypefy
Matching that reads your brief.
Hypefy runs on Semantic Selection, its own matching technology. Instead of filtering by keyword and follower count, it reads what your brief means and finds creators whose content and audience match its meaning. Ask for "creators who make skincare feel approachable" and it understands the idea, then matches against it on both Instagram and TikTok at once. A keyword search would only ever return accounts with the right word in the bio. The shortlist reflects the campaign you described, whichever platform the best fit happens to be on.
Rates set from real performance.
Social media influencer rates are all over the map, and a quote rarely tells you what a post will do. Two creators the same size on the same platform can deliver completely different results and still ask the same price. Hypefy's Smart Pricing settles it. When you work with a creator through the platform, the rate comes from the engagement and reach their recent posts earned, so you pay for measured performance.
Creators sourced live.
Most tools match you against creators who signed up for their database. A social media campaign that only sees registered creators is missing most of the field, and the same names surface for every brand that searches. Hypefy sources creators live from Instagram and TikTok, so your matches come from the open creator pool on both platforms. For a channel as broad as social media, that difference is the whole point.
From Shortlist to Finished Campaign
Finding creators is the start. Hypefy runs the rest, including briefing, outreach, agreeing rates, content creation and review, paying every creator, and a report at the end, in one place with a real person supporting you.
A social campaign often means creators across tiers and both platforms at once. Coordinating that by email is where campaigns stall. The same matching that built your shortlist runs the live campaign, so nothing gets rebuilt in a second tool.
You can search for creators without being charged, and the first invoice arrives only when a campaign goes live. What you owe then is the budget you set yourself, and it holds however many creators and platforms the campaign ends up spanning. Hypefy earns from inside that budget, so no platform fee, retainer, or markup is added on.
BriefingOutreachRate agreementsContent reviewPaymentsClosing report
Brands Already Running Campaigns With Hypefy
Brands including PepsiCo, Carlsberg, Nivea, McDonald's, Philips, and ABOUT YOU run their social media influencer campaigns through Hypefy.
1,800+
Campaigns run
320+
Brands worked with
46
Markets covered
780M+
People reached
The scale behind that is real. Hypefy has run more than 1,800 campaigns for over 320 brands across 46 markets, working with upward of 1M social media creators and reaching more than 780 million people in total.
The work splits across platforms rather than favoring one. Roughly two-thirds of campaigns run on Instagram, while TikTok reaches comparable audiences on fewer posts, which is why a social media campaign built on both outperforms one tied to a single platform.
Matching on fit rather than platform or follower count is what moves the numbers.
Find Your Social Media Influencers Now
Describe your campaign and get matched with social media influencers who fit it, without the manual search.
Try the free search tool
Prefer to talk it through first? Reach our team here.
Why Brands Use Social Media Influencers
Social media influencers reach audiences that traditional advertising struggles to hold, because the recommendation comes from someone the audience chose to follow. A few reasons brands build campaigns around them.
Trust That Transfers
A creator's audience follows them by choice, so a recommendation reads as a recommendation rather than an interruption. That credibility is what a paid ad has to buy, and a creator already has.
Content That Lives Past the Post
Influencer content is native to the feed it appears in, and most of it can be reused in paid placements, on your own channels, and in email, which stretches a single campaign well beyond the original posts.
Reach Where Attention Sits
Social media is where most discovery now happens, and a campaign that runs across Instagram and TikTok meets audiences on the platforms they already spend their time on.
Measurable Outcomes
Unlike a billboard, a social campaign reports back on reach, engagement, and the traffic or conversions that follow, so you can see which creators earned their place.
Social Media Influencers by Platform
Each platform behaves differently, and the right one depends on the campaign. Most social media campaigns use both.
The default for lifestyle, beauty, fashion, food, and travel, with formats from feed posts to Reels and Stories. Strong for polished visuals and for audiences who follow brands as closely as creators.
TikTok
Built for reach and discovery, where a single video can travel far beyond a creator's own following. Strong for entertainment, demonstrations, and campaigns that want to be found rather than only shown to existing followers.
Social Media Influencers by Size
Audience size changes what a creator is good for. Smaller creators bring higher engagement and lower cost, larger ones bring reach, and most campaigns mix tiers. Each page below goes deeper on finding influencers at that size.
Find nano influencers
(1K to 10K followers)
The tier for the highest engagement per follower and the lowest cost per creator.
Find micro influencers
(10K to 100K followers)
The balance most campaigns build on, with solid reach at a reasonable rate.
Find macro influencers
(100K+ followers)
The tier for reach, launches, and moments the whole market needs to see at once.
How to Hire Social Media Influencers
Whether you use a tool or search by hand, hiring well comes down to a few things.
1
Start from the goal. Decide what the campaign is for, whether that's awareness, sales, or content you can reuse, and who it needs to reach. A brilliant creator can still be wrong for your audience.
2
Judge audience fit before size. A creator whose followers match your customer will outperform a bigger one whose audience doesn't. Follower count tells you how many people might see the post, but the fit tells you whether any of them will care.
3
Check the match. Look at whether the comments are real conversations, if the audience resembles your customers, if your product would sit naturally in their feed, and if anything in their recent posts would embarrass the brand.
4
Weigh doing it yourself against a platform. Hiring is the visible part. The rest is outreach, negotiation, contracts, content review, payments, and reporting, multiplied by every creator you sign. One or two partnerships are manageable by hand, but past a handful, a platform pays for itself in time alone.
Social Media Influencer FAQs
A social media influencer is a creator who has built an engaged audience on a platform like Instagram or TikTok and shares content that audience trusts, from recommendations and reviews to tutorials and entertainment.
Because followers choose to follow them, their endorsements carry weight a brand ad cannot easily buy.
They range from nano creators with a few thousand followers to macro creators with hundreds of thousands. The right size depends on the campaign, which the size pages above cover in detail.
Define your goal and audience, then find creators whose content and following fit both.
The fastest route is a search tool. Describe your campaign in the tool above and it returns a matched shortlist from Instagram and TikTok in minutes, rather than days of manual searching.
Rates vary widely by audience size, platform, content format, and demand, and a quoted rate is often a poor guide to what a post will actually deliver.
Hypefy's Smart Pricing sets each creator's rate from real engagement and reach data on their recent posts, so you pay based on measured performance rather than the number a creator quotes. Searching for creators is free.
You describe the campaign, and Hypefy matches social media influencers from Instagram and TikTok to your brief.
From there, the platform can run the whole campaign, from outreach, rate agreements, and content review to payments and a closing report, all in one place with a person supporting you.
Hypefy covers Instagram and TikTok, with creators sourced live from both rather than from a fixed database.
Most social media campaigns run across the two, and matches are drawn from both at once.
Through Semantic Selection, which reads the meaning of your brief and matches creators on what their content and audience are about, rather than on keywords or follower ranges.
Creators are sourced live from Instagram and TikTok, so matches reflect who fits the campaign now instead of who signed up for a database.
No. Hypefy can take a campaign from outreach all the way to the final report.
Social campaigns often span several creators across both platforms, and keeping briefs, approvals, and payments straight across all of them is exactly what the platform handles.
The two answer different needs. An agency sells strategy and a team to run the work for you.
Hypefy gives you the system to run campaigns yourself, with matching, outreach, rates, payments, and reporting in one place, at a lower cost for most brands running campaigns directly.
A good share of agencies run their own client work on Hypefy for the same reason.
