Since December 2025burgerme
Burger delivery · Germany
- 6Campaigns
- 2.3M+Impressions
burgerme launches a campaign for each new menu item or deal, almost every month.
The Influencer Marketing Platform for Small Businesses
You approve the creators and the posts, and Hypefy takes care of everything in between.
Try a few budgets and see what your first campaign could look like.
Set Your Budget
€2,500€100,000+
What That Budget Delivers
Estimated rangeCreators hired2–7
People reached167K–400K
Impressions278K–556K
Engagements6K–25K
Content pieces2–21
Cost per engagement€0.10–€0.45
That's the full cost, and you pay nothing until your campaign launches.
See how Hypefy pricing works
- 300+brands and agencies
- 2,000+campaigns
- 45+markets
Why Influencer Marketing Is Hard to Do on Your Own
Doing influencer marketing yourself means hours in DMs, guessing what to pay, sending free products that never turn into posts, and finding out too late that the followers were fake.
Task
Doing it yourself
With Hypefy
Finding creators
Doing it yourselfScrolling profiles and sending DMs
With HypefyCreators matched to your customers
Rates
Doing it yourselfGuessing what to pay
With HypefyMatched to what each creator’s posts reach
Free product collabs
Doing it yourselfProducts sent, posts not guaranteed
With HypefyAgreed posts and deadlines in a contract
Fake followers
Doing it yourselfHard to spot
With HypefyBots and fake followers filtered out
Results
Doing it yourselfScreenshots from creators
With HypefyLive results for every post
You set the budget and Hypefy does the rest.
How Your First Campaign Works
- Step 01
Describe Your Business
Tell Hypefy about your business and product, and the AI writes the brief for you.
- Step 02
Pick Creators Who Fit Your Customers
The influencer discovery tool suggests Instagram and TikTok creators who already reach people like your customers. You pick the ones you like.
- Step 03
Leave the Messages and Paperwork to Hypefy
The influencer outreach tool gets in touch with the creators you picked, the influencer hiring platform sorts out the contracts, and Smart Pricing works out each creator’s rate from how their recent posts performed.
You see every post before it goes live and decide if it’s ready.
- Step 04
Watch the Results Come In
Hypefy pays the creators through the influencer payment platform, and you can check how each post is doing whenever you like.
Never run an influencer campaign before? That’s fine. The AI Agent walks you through each step, and an account manager helps you set up the first one.
Spend Your Budget on Creators Who Fit
01
Fair Rates
Smart Pricing pays for what a creator delivers, so your budget goes further.
Without it, a creator with 400K followers might quote €5,000 for a post that reaches 30,000 people.
02
Creators Your Customers Follow
The Audience Match Score rates every creator by how closely their followers match your customers.
03
Real Followers Only
Hypefy checks every creator for bots and fake followers and filters out the ones that don’t pass.
See What Your Campaign Actually Sold
Follow every post live, with reach, engagement, and link clicks as they come in.
Give each creator a personal discount code or link, and you’ll see which posts turned into sales.
Small Businesses Already Running on Hypefy
Since December 2025Since February 2025Leggiero & Torterie Macaron
Gelato and macarons · Croatia
- 49Campaigns
- 10M+Impressions
Small, frequent campaigns keep the shops in front of local customers.
Hood Burger
Burgers · Slovenia
- 1Campaign
- 7Creators
- 680K+Impressions
Their first campaign on Hypefy introduced the Hood Komplet.
What It Costs, Upfront
Your budget covers the creators and Hypefy’s work, with nothing added on top.
There’s no subscription, setup fee, or contract, and if you never launch, you owe nothing. The minimum budget depends on your market.
Read more about Hypefy pricingNot ready for a campaign yet? Start with our free tools, like the Influencer Brief Generator, the Influencer Research Tool, and the Marketing Budget Calculator.
DIY, Marketplace, Agency, or Hypefy
| Compare | Do it yourself | Marketplace | Agency | Hypefy |
|---|---|---|---|---|
| Who finds creators | You | You, from creators who signed up | The agency | Hypefy, matched to your customers |
| How rates are set | You negotiate | Creators set their own | Creator rates, often plus a markup | From each creator’s recent performance |
| Who runs the campaign | You | You | The agency | Hypefy, with your approval |
| Fixed fees | None | Free or €300-€400 a month | €3K-€50K a month retainer | None |
| Minimum spend | None | Varies by platform | The retainer | Depends on your market |
| Results tracking | Screenshots from creators | Varies by platform | Agency reports | Live results for every post |
| Your time per campaign | Hours every week | Hours of searching and messaging | A few check-ins | Setup and approvals |
Who finds creators
Do it yourselfYou
MarketplaceYou, from creators who signed up
AgencyThe agency
Hypefy
Hypefy, matched to your customers
How rates are set
Do it yourselfYou negotiate
MarketplaceCreators set their own
AgencyCreator rates, often plus a markup
Hypefy
From each creator’s recent performance
Who runs the campaign
Do it yourselfYou
MarketplaceYou
AgencyThe agency
Hypefy
Hypefy, with your approval
Fixed fees
Do it yourselfNone
MarketplaceFree or €300-€400 a month
Agency€3K-€50K a month retainer
Hypefy
None
Minimum spend
Do it yourselfNone
MarketplaceVaries by platform
AgencyThe retainer
Hypefy
Depends on your market
Results tracking
Do it yourselfScreenshots from creators
MarketplaceVaries by platform
AgencyAgency reports
Hypefy
Live results for every post
Your time per campaign
Do it yourselfHours every week
MarketplaceHours of searching and messaging
AgencyA few check-ins
Hypefy
Setup and approvals
How Small Businesses Can Start with Influencer Marketing
An influencer marketing platform for small businesses is software that finds creators who fit your customers, handles outreach, contracts, and payments, and tracks the results, so you can run a campaign without a marketing team.
What Drives the Cost of Influencer Marketing?
Mostly the creators, including how many you work with, how big their audiences are, and how many posts you need. Creator rates also differ from country to country.
Why Do Nano and Micro Influencers Fit Small Budgets?
Nano influencers and micro influencers tend to have smaller, more engaged audiences and lower rates, so a small budget can pay for several of them.
More creators means more posts and more chances for one of them to take off.
How Should a Small Business Start?
Pick one goal, one product, and one audience for your first campaign. Keeping it simple makes the results easier to read, and you’ll know what to change next time.
Explore the Platform
Nano Influencers
Creators with small, close-knit audiences.
Micro Influencers
Creators with engaged audiences in a niche.
Influencer Discovery
Instagram and TikTok creators, matched to your customers.
Pricing
The budget you set is what you pay Hypefy.
Free Tools
Plan your first campaign, from the brief to the budget.
Case Studies
How businesses run creator campaigns with Hypefy.
Influencer Marketing Platform for Small Business FAQs
An influencer marketing platform for small businesses is a tool that takes care of the parts of influencer marketing a small team struggles to fit in, like finding creators, agreeing on rates, paying them, and checking the results.
On Hypefy, you set one budget that covers the creators and our work, and you can try different amounts in the calculator at the top of this page.
It depends on where you’re running the campaign.
A quick call is the fastest way to find out the minimum for your market.
No. Hypefy writes the brief, finds the creators, and handles the deals, so your part is deciding what you like.
Setting up a campaign takes under an hour.
After that, your main job is approving creators and posts, and Hypefy handles the rest.
Yes. Say in your brief that you want nano and micro creators, and your shortlist will focus on them.
Hypefy looks at how each creator’s recent posts performed, mainly reach and engagement, and sets the rate from that.
There’s no haggling, so you pay what the posts are worth.
Yes. If a post doesn’t feel right for your business, you can ask the creator to change it before anything is published.
Through personal discount codes or links.
Each creator gets their own, so a sale made with a code or link shows which post it came from.
Yes. You can set the city or region you want to reach in your brief.
A smaller area has fewer creators to choose from, so your list may be shorter.
It can be, when the creators’ followers match your customers.
Start with one focused campaign and track sales through codes or links, and you’ll quickly see whether it works for your business.
Your First Campaign Paid Only When It Launches
There are two ways to get started, so pick whichever suits you.
Start Free of Charge
Describe your business and see the creators we’d match to your customers.
Book a Free 30-Minute Call
Tell us what you sell and who buys it, and we’ll suggest where to start.
Still working out the budget? Try the calculator