Beiersdorf · 42.3M total reach- 129Campaigns
- 4Markets
- 3 yrsRunning
Across four markets and three years, NIVEA has run 129 campaigns on Hypefy, and it keeps adding more.
vs
The Same Creator Pool as Modash With Hypefy Handling the Campaign for You
Same creators, same live data, but Hypefy briefs, matches, prices, and manages every creator for you, with no monthly caps, no fee until you launch, and an explanation for every creator on your list.
Modash is software your team uses to find creators and manage outreach in-house.
Hypefy takes your brief and runs the whole campaign, from matching creators to paying them. You pay nothing until it launches.
250M+creators on Instagram and TikTok
350+brands and agencies
48hfrom brief to live campaign
2K+finished campaigns
Software You Operate vs. a Campaign We Deliver
Modash and Hypefy pull from the same kind of creator data. The difference is what happens after the search.
With Modash, your team handles the rest through a monthly plan that caps the number of profiles you open and the number of emails you unlock.
With Hypefy, the same data feeds a platform that runs the campaign end-to-end.
Capability
Free until launchModel
Self-serve software
your team runs every step
Automated campaign platformbrief in, campaign out
Creator matching
You search and shortlist
manual filtering
Semantic AI matchingpersonas built from your brief, creators matched by the meaning of their content
Why each creator fits
You judge from raw stats
Written reasoning per creatorbrand, campaign, and safety fit scores
Outreach & booking
You send and track it
manual outreach
Platform handles outreach and bookingno chasing required
Contracts
You draft and manage them
Automated, handled in-platform
Creator pricing
You negotiate each offer
manual, per creator
Smart Pricing sets rates automaticallyAI-driven, data-based offers
Usage limits
Monthly caps
profile opens & email unlocks
No usage capsnothing to ration
Pricing model
Monthly subscription
from $199/mo, whether you launch or not
Pay per campaignfee inside the budget, nothing until launch
Best for
In-house teams
especially Shopify brands
Brands & agenciesthat want campaigns run for them
A Subscription You Pay Monthly or a Fee You Only Pay When You Launch
Modash runs on a monthly subscription with usage caps. The entry plan starts at $199 a month on annual billing and limits you to a set number of profile analyses and email unlocks per month. A single active campaign can burn through those limits fast, and you pay the fee whether or not you launch anything that month.
Hypefy works the other way around. There's no subscription and no caps to count. You pay per campaign, and the fee is included in your budget. Nothing is due until a campaign goes live and a quiet month costs you nothing.
Pay per campaign$0 until launch
There's no subscription and no caps to count. You pay per campaign, the fee is included in your budget, and nothing is due until a campaign goes live.
SubscriptionFrom $199/mo
The entry plan starts at $199 a month on annual billing and limits you to a set number of profile analyses and email unlocks per month. You pay the fee whether or not you launch anything that month.
Then There's Smart Pricing
Smart Pricing is where this goes further. Instead of your team negotiating a rate with every creator, our AI sets fair, data-driven offers from real campaign performance. Each offer is sized to a creator's actual results, so your budget stretches across the right creators without overpaying for any one of them.
Hypefy also shows you what that budget is projected to deliver, including how many creators will be reached, how many are likely to accept, and the content, impressions, and engagement you can expect.
Why Brands Switch from Modash to Hypefy
- 01
You only pay when you launch
You pay per campaign, with no profile or email limits. There's no monthly subscription. The fee sits inside your budget, and nothing is due until a campaign goes live.
- 02
Full visibility into every pick
Every creator on your list comes with a written reason for the fit. You approve, reject, or add your own before a campaign launches.
- 03
The full campaign, run for you
Modash hands you search and tracking, then leaves the campaign to your team. Hypefy handles matching, outreach, contracts, content, and payments for you.
- 04
Run campaigns anywhere
Hypefy handles EU VAT and multiple currencies out of the box, so you can launch in any market without billing workarounds or a local finance setup.
- 05
Export the full list to Excel
Download every matched creator to a spreadsheet, with their fit and audience detail, for client review or internal sign-off before you commit a budget.
What Our Customers Say
Hypefy has proven to be an excellent solution for our influencer campaigns. The platform is user-friendly, and their expert team is always ready to help. Highly recommended!
Andrea JelonjićSocial Media Marketing Specialist @ dm drogerie marktHypefy makes my work easier with a clear overview of influencers, budgets, and results.
Eva BizjakMarketing Assistant @ Atlantic Droga Kolinska (Argeta's parent)Hypefy helped us build brand awareness through authentic campaigns with great reach, engagement, and a simple, smooth process.
Martina SmolaMarketing Manager @ Torterie (Victus Group)Brands We've Worked With
These campaigns ran on Hypefy from brief to reporting
Beiersdorf · 42.3M total reach
4.6M+ total reach- 21Campaigns
- 14Markets
- 18 moTimeframe
Argeta covered 14 markets in 18 months with no local team, running 21 campaigns that reached 4.6 million people.
1.42M total reach- 5Campaigns
- 5 moTimeframe
Every new menu item gets its own campaign. burgerme ran five launches across Germany, reaching 1.42 million people.
Your Next Campaign Starts Here
Bring us a brief, and we'll get to work. Fair pricing on every creator, and most campaigns go live within 48 hours.
Modash Alternative FAQ
It depends on what you need. Modash is a strong fit if you want a tool to operate yourself, with your team running the campaign.
Hypefy is built for brands that would prefer to hand over a brief and have the whole thing done for them.
Modash sits among several discovery and management tools, including HypeAuditor, Upfluence, GRIN, and Influencity. Most of them give your team software to manage campaigns yourselves.
Hypefy takes a different approach, handling the campaign for you at a flat per-campaign price rather than a subscription.
The other key difference is freshness. Hypefy pulls data in real time, so you're not working from a static snapshot that may be months out of date.
The other key difference is the matching layer. Hypefy's profiles carry a semantic layer of meaning, so matching goes beyond the keywords a creator happened to put in their bio.
Hypefy isn't subscription-based. There's no recurring fee to keep an account open. You're charged per campaign, only once it goes live, so the months you don't launch cost nothing.
Hypefy starts by translating your brief into a handful of audience personas. Creators are then matched to each persona based on what their content covers, so a gaming creator surfaces for a gaming campaign even if the word never shows up in their bio.
Each match arrives with a short rationale and fit scores covering brand, campaign, and safety. Nothing launches until you approve the lineup. You can also drop in the handles of creators you want considered, and they join the outreach.
You decide. Set the budget you want for a campaign, and the fee is drawn from it. Run as many campaigns as you like, paying only for the ones that launch.
You stay in control without doing the legwork. You review the suggested creators, drop any you don't want, add names of your own, and sign off on the final list. From there, Hypefy handles the campaign, contracts, content, and payments.
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