Beiersdorf · 42.3M total reach- 129Campaigns
- 4Markets
- 3 yrsRunning
Across four markets and three years, NIVEA has run 129 campaigns on Hypefy, and it keeps adding more.
vs
Modash Is a Tool You Run Yourself. Hypefy Runs the Campaign
Modash gives your team a creator database, an inbox, content tracking and payments, and leaves the campaign work to you.
Hypefy matches creators to your brief, prices every offer, and runs the campaign from outreach to payment, with nothing to pay until it launches.
250M+creators sourced from Instagram and TikTok
350+brands and agencies running campaigns
48hfrom brief to live campaign
$0to start, until your campaign launches
A Toolkit You Operate vs. A Campaign Run for You
Modash is strong at the data layer. It covers every public Instagram, TikTok and YouTube profile with over 1K followers, and adds a CRM, an inbox, automatic content tracking and creator payments, built first for brands on Shopify.
In its own words, Modash is a software tool you use yourself, not an agency, so the campaign work stays with your team. Hypefy is built to do that work for you.
Capability
Free until launchModel
Self-serve software
your team runs every step
Automated campaign platformbrief in, campaign out
Creator coverage
Instagram, TikTok and YouTube
every public profile with 1K+ followers
Instagram and TikTok250M+ creators, sourced live
Finding creators
You search and shortlist
filters, natural-language and image search
Matched to your briefAI personas and semantic matching by content meaning
Why each creator fits
You judge from the profile data
fake-follower checks on Instagram only
The why behind every matchbrand, campaign, and safety fit scores
Outreach
From your own inbox
templates, sequences, daily sending caps
Handled for youAI writes, replies, and keeps the thread going
Creator pricing
You agree each fee
fixed fees set manually per creator
Smart Pricing sets rates automaticallyAI-driven, data-based offers
Content tracking
Automatic
posts, videos and Stories, no creator sign-up
Tracked in real timereach, engagement, clicks, and conversions
Creator payments
Modash Payments
5% fee above a yearly fee-free limit
Inside the campaign budgetone invoice, creators paid in local currency
Pricing model
From $199/mo
billed yearly, or $299 month to month
Pay per campaignno subscription, nothing until launch
Best for
In-house teams on Shopify
running gifting, affiliates, and partnerships
Brands & agenciesthat want campaigns run for them
$0 Until You Launch vs. A Plan That Renews
Modash publishes its pricing. Essentials costs $199 a month billed yearly, or $299 month to month, for 2 team members, 300 opened profiles and 100 tracked creators. Performance costs $499 a month yearly, or $599 monthly. The plan pays for the software; creator fees come on top.
Hypefy turns one number into the whole campaign.
Pay per campaign$0 until launch
You set one budget for the campaign, and that amount covers the creators, the platform, and the work. There's no subscription and no per-seat charge, and nothing is due until the campaign goes live.
SubscriptionFrom $199/mo
Essentials on a yearly plan, or $299 month to month, with seats, opened profiles and tracked creators capped by plan. Creator fees come out of a separate budget, and Modash Payments charges 5% above a yearly fee-free limit.
Then There's Smart Pricing
Instead of you negotiating a rate with every creator, Hypefy's AI prices every offer from real campaign performance data.
Each one is sized to what a creator delivers, so the same budget spreads across more of the right creators without overpaying for any single name. The result is more creators and more content for the spend you committed.
Alongside the list, you see what that spend is projected to return, including how wide the outreach goes, how many creators are expected to say yes, and the content, reach, and engagement that should follow.
Why Brands Switch from Modash to Hypefy
Modash is a solid choice if your team wants to run its own program, especially on Shopify. Here's why brands that want the campaign itself done move to Hypefy.
- 01
Matching by Meaning
Creators are matched to your brief by what their content says to your customers, with audience data applied as a filter on top. A creator whose posts speak to your target customer gets found even if their bio never says so.
- 02
No Manual Grind
Hypefy takes finding creators, contacting them, and chasing contracts off your plate, so a brief turns into a campaign that's already underway.
- 03
Rates Set on Performance
Smart Pricing sets every offer from real performance data, so one budget reaches more creators than agreeing each fee by hand.
- 04
Pay Nothing Until You Launch
There are no fixed fees and no annual contract. You pay for a campaign when you run it, and the fee is deducted from the budget you set.
- 05
Everything in One Place
Messaging, contracts, content, and payments are all inside Hypefy, so the whole campaign is in one place.
Weighing more tools than these two? Read our roundup of Modash alternatives.
What Our Customers Say
Hypefy finds suitable influencers for the campaign who just need to be confirmed, and handles the price negotiations. All communication and content approval runs through the platform.
Ronja IrimescuSocial Media Manager @ burgermeThrough Hypefy, we can reach creators we didn't know about, people who wouldn't have occurred to us, and they turn out to be a great match for our campaigns.
The Hypefy platform is a game changer! We spend less time and effort managing campaigns and still outperform all competition in the market with extraordinary results.
Iva ZunićCreative Account @ Direct MediaCampaigns We've Run and What They Delivered
A look at what these campaigns delivered across markets and categories.
Beiersdorf · 42.3M total reach
4.6M+ total reach- 21Campaigns
- 14Markets
- 18 moTimeframe
Argeta covered 14 markets in 18 months with no local team, running 21 campaigns that reached 4.6 million people.
1.42M total reach- 5Campaigns
- 5 moTimeframe
Every new menu item gets its own campaign. burgerme ran five launches across Germany, reaching 1.42 million people.
Your Next Campaign, Handled Start to Finish
Bring us a brief, and Hypefy builds the campaign for you, from matching creators to reporting. Most are live within 48 hours, and you're not billed until your campaign launches.
Modash Alternative FAQs
It depends on how much of the work you want to keep. If your team wants to search creators, email them from its own inbox and run a Shopify-connected program in-house, Modash does that well.
If you'd rather hand over a brief and get a finished campaign back, that's what Hypefy is for. It matches the creators, prices them, and runs the campaign through to reporting.
They charge for different things, so it's not a straight comparison.
Modash's published plans start at $199 a month billed yearly, or $299 month to month, for the software. What you pay creators comes on top, and Modash Payments charges 5% on payouts above the plan's yearly fee-free limit.
Hypefy has no subscription at all. You set one campaign budget, the fee is part of it, and Smart Pricing makes that budget reach further, so your money goes to results.
No. Modash describes itself as a software tool you use yourself. It is not an agency and doesn't run campaigns for you, so your team does the outreach, agrees each fee and manages every creator.
Hypefy runs the campaign. It matches creators to your brief, sets fair offers with Smart Pricing, handles outreach and contracts, and pays the creators.
Modash covers every public Instagram, TikTok and YouTube profile with over 1K followers, which is more than Hypefy's 250M+ Instagram and TikTok creators. If YouTube is central to your plan, that counts.
For most campaigns the harder part is choosing. Hypefy turns your brief into audience personas, matches creators by what their content means, and shows the reasoning and fit scores behind every pick, so you approve a shortlist instead of building one.
The brief is converted into audience personas, and matching runs on the meaning of each creator's content, with audience data applied as a filter afterwards. A creator whose posts revolve around running and training will be found for a sportswear campaign regardless of how their bio is worded.
The supporting analysis stays visible throughout, with written reasoning per creator and scores for brand, campaign, and safety fit. You sign off on the final list, and wishlist additions are carried into the outreach.
Not with Hypefy. On Modash, fixed fees are set by hand for each creator and agreed over your own email. Hypefy's Smart Pricing sets a fair offer for each creator from real performance data, so there's no back-and-forth on rates, and you're not the one chasing replies or agreeing terms one by one.
No. There's no subscription to cover before you start, so you're not paying just to keep access open. You set the budget for each campaign, you're billed when it goes live, and a quiet month costs nothing.