Gaming comments are merciless toward a creator who clearly hasn't played past the tutorial. Describe the title, the genre, and who should be playing it, and Hypefy returns creators whose viewers are those players. The search is free.
Describe the title, the gear, or the app, and who should be playing it. That query runs against Instagram and TikTok, surfacing creators whose viewers overlap with your players. An email opens the list.
Three steps from brief to shortlist.
A sentence carries it, such as "Mobile puzzle game creators in Poland whose viewers play on commutes." It gives the tool genre, market, and audience together. A more detailed brief works even better for better matching.
The tool assesses which gaming creators suit the campaign from the games they cover, how they play, and who watches them. You see the reasoning attached to each one.
Enter an email and it saves to your account.
Hunting through gameplay hashtags and sound pages to find creators in a specific genre can absorb a full day.
This runs in about the time the brief takes to write.
Gaming is the category where getting the genre wrong wastes the whole budget. A competitive shooter audience and a cozy farming sim audience overlap barely at all, and a creator who is perfect for one is a poor fit for the other. Filters can't see that, because both accounts describe themselves as gaming. Semantic Selection reads genre, platform, and play style out of the brief together. Ask for creators covering roguelikes for players who finish games rather than collect them, and it works from that idea instead of returning everyone tagged under gaming. The shortlist comes back organized around the players you are trying to reach.
Gaming creator rates are set by audience size and production value, neither of which predicts installs or sales. A creator with a large entertainment-first following can command a premium and deliver very little purchase intent, because the audience came to be entertained rather than to shop. Smart Pricing works from the engagement and reach a creator's recent videos produced, so the fee reflects delivery and not the size of the channel. On campaigns judged by installs, that distinction decides whether the numbers work.
Sign-up databases hold whoever registered, which in gaming is a poor guide, because the creators who matter shift with what people are playing. A creator central to a genre this quarter may have been unknown two patches ago. Hypefy searches Instagram and TikTok at the moment a brief goes in, so the shortlist reflects who is posting about the games your audience is playing now.
Everything after the shortlist can run on Hypefy too, from writing the brief and opening outreach to settling rates, checking content before publication, paying each creator, and closing out with a report, with a person reachable throughout.
Gaming launches concentrate everything into a narrow window around a release date, often with review embargoes attached and a dozen creators publishing inside the same few days. Coordinating that by hand is where launches slip.
Searching is free, and nothing is charged until a campaign goes live. From that point the budget you set is the whole cost, covering creator fees, the approvals, the payments, and the reporting, with Hypefy's share drawn from inside it rather than added to it. A launch that grows from six creators to twelve spends the same budget differently instead of costing more.
Hypefy reaches creators on Instagram and TikTok, which covers mobile titles, gameplay clips, reviews, gaming culture and humor, and the short-form content that drives app installs. It doesn't cover Twitch or long-form YouTube, so a campaign built around live streaming needs a different channel.
Gaming behaves unlike the other categories on this site. A few things set it apart.
Gaming communities are practiced at spotting a creator who's clearly been handed a script and has not played past the tutorial, and because comments are part of the content, that reaction becomes public and permanent. A creator with genuine familiarity and a smaller following almost always outperforms a larger one reading from a brief.
Someone who covers competitive shooters will do very little for a casual puzzle game, even with a large audience, because the two player bases are nearly separate populations. This is the single most common reason a gaming campaign underdelivers.
Launches come with dates, embargoes, and a short window where content matters, and the creators worth having in that window are committed well before it opens. Gaming allows less flexibility on scheduling than any other category.
Philips, PepsiCo, SONY, NIVEA, Carlsberg, Doritos, and many more run their influencer campaigns through Hypefy.
Across the platform, campaigns have run in 45 markets with more than 2,500 creators, reaching upward of 700 million people, all matched from written briefs rather than filter panels.
The pattern holds regardless of category. Creators matched to what a campaign needs outperform creators picked for the size of their following.
Describe the game, the gear, or the app, then see creators whose viewers are the players you are after.
Want to scope the launch with someone first? You can also scope the launch with our team.
To find gaming influencers for your brand, pin down the genre and the platform before looking at creators, because that eliminates most of the field straight away. Then judge the remainder on whether they genuinely play what you are promoting and whether their viewers are players rather than spectators.
The tool above covers both steps. Name the title and the players you are after, and the shortlist comes back in a couple of minutes.
No. Hypefy sources creators from Instagram and TikTok, so it covers mobile gaming, gameplay clips, reviews, and gaming culture content well, and it is a strong fit for campaigns aimed at app installs or short-form reach.
A campaign built around live streaming or long-form YouTube coverage needs a different channel. We'd rather say that upfront than have you find out after signing.
Creators who visibly play the genre they cover get the best results. Demonstrated familiarity carries far more weight in gaming than polish does, and audiences are quick to identify a creator who has not got past the opening hours.
Genre fit outranks size. A mid-sized creator embedded in the right genre routinely beats a much larger generalist.
Rates track audience size and production quality, which are weak predictors of installs or sales in this category.
Every fee runs through Smart Pricing, calculated from what that creator's last videos genuinely pulled in. Cost therefore tracks delivery rather than channel size, and there is no charge to search.
Hypefy prices gaming creators through Smart Pricing, which reads what a creator's recent content produced and sets the rate against it.
For campaigns measured on installs, pricing against delivered performance instead of channel size is what keeps the math viable.
Live on Instagram and TikTok whenever a brief is submitted.
No closed roster is involved, which is how creators who built an audience around a recent release show up next to the established accounts.
No, you don't have to run the gaming campaign yourself. Hand it over at the shortlist and Hypefy handles the negotiating, the approvals, the paying, and the final numbers.
That is worth most around a launch, when a dozen creators need to publish inside the same narrow window and embargoes have to hold.
Each solves a different problem. Agencies are hired for campaign concepts and for hands to deliver them. Hypefy is the operating layer beneath that, letting a studio or hardware team run launches themselves while matching, outreach, rates, payment, and reporting stay in one system.
Across a release slate rather than a single launch, keeping it in-house tends to work out cheaper, since each new title does not add another retainer. Several agencies with gaming accounts on their books use Hypefy for exactly this.
Matching is a matter of minutes. What sets the real pace is the release schedule, since embargo dates and build access decide when anything can publish.
Start earlier than feels necessary for a dated release. The creators who fit a genre are booked well ahead of launch week.
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