Heepsy Is Where You Start. Hypefy Is Where You Stay

It depends on what you've outgrown. If Heepsy served you well for discovery but you're now managing outreach in spreadsheets, briefing creators manually, and piecing together reporting from different tools, Hypefy is built for exactly that next stage.

You get a bigger creator pool and one budget that covers the campaign end to end.

The models are structured differently. Heepsy charges a monthly subscription starting at €69, and that runs whether you launch a campaign or not. More advanced features require higher tiers.

Hypefy charges per campaign, with the fee built into your budget. You don't pay to access the platform. You pay when campaigns go live.

Among the most searched Heepsy competitors, Hypefy stands out for scale.

Heepsy's database contains roughly 11 million influencer profiles. Hypefy live-sources from 250M+ creators on Instagram and TikTok.

The other key difference is freshness. Hypefy pulls data in real time, so you're not working from a static snapshot that may be months out of date.

Your brief is turned into a set of target audience personas, and the platform looks for creators whose content carries the right meaning for each one. A creator posting dog videos gets picked up for a pet-food campaign without "dog" ever appearing in their profile keywords.

Alongside every profile, you get the reasoning for the match plus brand, campaign, and safety scores. The final list only goes live once you approve it, and any creators you add yourself are folded into the outreach.

Yes. Hypefy covers the full spectrum from nano to macro.

Nano creators tend to deliver higher engagement rates and are often more cost-efficient for localized or niche campaigns.

Hypefy's benchmark data shows strong performance at this tier across its European markets.

Hypefy runs the entire campaign for you.

Discovery is the starting point. After that, Hypefy handles creator outreach, contracting, payments, and campaign reporting.

Heepsy gives you the tools to do those steps yourself, while Hypefy does them for you.

Not necessarily. Because Hypefy uses Smart Pricing, your budget activates more creators and content than a manual negotiation approach would. You're not overpaying based on follower counts.

Book a demo and the team can walk you through what a realistic first campaign looks like for your market and goals.

Heepsy is a good fit if you want to explore creators yourself, build lists, and manage outreach in-house.

Hypefy makes more sense if you want to run the entire campaign, especially if you don't have a dedicated influencer marketing team.

Many brands start with a search tool and move to Hypefy once they realize how much work sits after the shortlist.