Write your brief.
One or two sentences will do. "Nano food creators in Croatia who cook for young families" works. A full campaign description works too. The more details you provide in your brief, the better the matching will be.
Find and Hire Nano Influencers in Minutes
Nano creators have small followings and comment sections where people join the conversation. That trust is exactly what nano campaigns run on.
Describe your campaign and get matched with nano influencers whose audiences listen. No manual searching.
Discovery Tool
Tell us what you’re planning or the kind of nano creators you need. The tool sweeps Instagram and TikTok and comes back with a shortlist built around your brief. Your email unlocks it.
How the Influencer Search Works
Three steps, all of them quick.
Get your matches.
The tool reads what you wrote and finds nano creators whose content and audience fit it. The more precise your brief, the better the matches, and at this tier precision matters, since the best nano creators never surface in follower-sorted search results.
Unlock your list.
Enter your email and your nano shortlist is yours.
That's the whole process.
Days of manual searching are now compressed into a few minutes.
The matches are built on your brief rather than on follower counts or filter settings.
Why Brands Choose Hypefy
How Hypefy matches you with the right creators.
The tool runs on Semantic Selection, Hypefy's matching technology, which means it understands what your brief is about. Ask for "nano creators who make home workouts feel doable" and it matches on that idea instead of just accounts with "fitness" in the bio. Filter-based tools match words, while Semantic Selection matches intent. The result is a shortlist of creators who fit the campaign rather than just anyone in the category.
Pricing that's based on real performance.
Knowing what a creator is worth is one of the hardest parts of influencer marketing, and it's hardest at the nano level, where there's no going rate to check against. Smart Pricing fixes that. When you work with creators through Hypefy, their rates are set from real engagement and reach data on their recent posts rather than from whatever they ask for. You're not overpaying and you're not guessing.
Sourced live from the open creator pool.
Most nano influencer platforms match you against creators who registered on the platform. That pool is small, and every brand using the platform is picking from the same recycled list. Hypefy sources creators live from Instagram and TikTok instead. That matters especially for the nano tier: there are more nano creators than any other tier, and the ones who fit your brief best have almost certainly never signed up for a marketing database.
Everything After You Find Them
The shortlist is where it starts. From there, Hypefy can run the whole thing.
Briefing, outreach, agreeing rates, content creation and review, paying each creator, and a closing report, in one place with a real person by your side.
That last part matters at this tier. Nano campaigns usually mean working with many creators at once, and coordinating twenty small partnerships by hand is where campaigns usually stall.
Searching is never billed, and you're charged for a campaign only from the day it launches, against a budget you decide on beforehand. That budget absorbs the creator rates, the coordination, the payments, and the closing report, and Hypefy takes nothing outside it.
BriefingOutreachRate agreementsContent reviewPaymentsClosing report
Brands Already Running Campaigns with Hypefy
Brands including Nivea, ABOUT YOU, McDonald's, Philips, and Eucerin run their influencer campaigns through Hypefy.
500+
Nano creators worked with
800+
Campaigns run
30
Markets covered
2.2%
Typical nano engagement rate per follower
The typical nano post earns an engagement rate per follower of 2.2%, roughly double what micro creators deliver and more than double macro.
The pattern repeats across campaigns. Matching on fit rather than follower count is what moves the numbers.
Find Your Nano Influencers Now
Describe your campaign. Get matched with nano creators whose audiences trust them and skip the manual search entirely.
Try the free search tool
Prefer to talk it through first? Reach our team here.
Why Brands Use Nano Influencers
Nano influencers, commonly defined as creators with 1,000 to 10,000 followers, are the smallest tier, and that's the point.
Engagement and Trust
Nano creators tend to have the highest engagement rates per follower of any tier. Their followers are often friends, neighbors, and people from their actual community, so a recommendation reads as a recommendation rather than an ad.
Cost-Efficiency
Individual rates are the lowest of any tier, which means you can test campaigns, markets, or messages without committing a serious budget to a single post.
Authenticity
Nano creators usually haven't done many brand deals, so their content doesn't have the polished, sponsored look audiences scroll past.
Volume
Because each creator is affordable, brands can work with many at once. Twenty nano creators posting in the same week can generate more genuine conversation than one big name.
Nano is the right tier for local or community-focused campaigns, for products that live on word of mouth, and for brands that want breadth of trusted voices rather than one large megaphone.
Nano vs Micro vs Macro Influencers
| Nano | Micro | Macro | |
|---|---|---|---|
| Followers (commonly defined) | 1K-10K | 10K-100K | 100K+ |
| Engagement rate per follower (Hypefy data, typical post) | 2.2% | 1.2% | 0.9% |
| Reach per creator | Small | Moderate | Large |
| Cost per creator | Lowest | Moderate | High |
| Best for | Trust, community, testing | Balance of engagement and reach | Launches, broad awareness |
Followers (commonly defined)
Nano
1K-10K
Micro
10K-100K
Macro
100K+
Engagement rate per follower
(Hypefy data, typical post)
Nano
2.2%
Micro
1.2%
Macro
0.9%
Reach per creator
Nano
Small
Micro
Moderate
Macro
Large
Cost per creator
Nano
Lowest
Micro
Moderate
Macro
High
Best for
Nano
Trust, community, testing
Micro
Balance of engagement and reach
Macro
Launches, broad awareness
Each tier earns its place. Macro creators are the right call when a launch needs to be seen by everyone at once, and micro is the dependable middle ground.
Nano is the strongest pick when engagement, trust, and cost-efficiency matter more than the reach of a single big name. If your campaign wins by being believed rather than merely seen, start here.
Find Nano Influencers FAQs
A nano influencer is a creator with a small, highly engaged following, commonly defined as 1,000 to 10,000 followers.
They're valued for trust. Their audiences tend to know them personally or follow them for a specific, genuine interest.
The commonly used range is 1,000 to 10,000 followers.
Definitions vary slightly across the industry, but anything from roughly 1,000 to 10,000 followers is generally considered nano.
Rates vary widely, since most nano creators have no set pricing.
Hypefy's Smart Pricing removes the guesswork by setting each creator's rate from real engagement and reach data on their recent posts.
For the right goals, yes. Nano influencers tend to have the highest engagement rates per follower of any tier and cost the least per creator, which makes them strong for trust-driven and community campaigns.
If your goal is mass reach from a single post, a larger tier fits better.
The difference between nano and micro influencers is in size and trade-offs.
Nano creators (1K-10K followers) tend to have higher engagement and lower rates. Micro creators (10K-100K) offer more reach per creator at a still-reasonable cost.
Many campaigns combine both.
To find the right nano influencers for your brand, define your goal and audience first, then look for creators whose content and following fit both.
The fastest route is Hypefy's tool above. Describe your campaign, and it returns a matched shortlist of nano creators from Instagram and TikTok in minutes.
Hypefy's Smart Pricing reads each creator's recent engagement and reach and sets the rate from that.
That matters most at nano, where there's no market rate to check a quote against. You pay for measured performance.
Creators are sourced live from the open creator pool on Instagram and TikTok rather than a fixed database, so you're matched against far more nano creators than any signup list contains.
No, you don't have to manage your influencer marketing campaign yourself.
Hypefy can run the full campaign for you, outreach through reporting.
With nano campaigns, where you're often coordinating many creators at once, that's usually where the platform earns its keep.
It depends on what you need. Agencies bring strategy and hands-on management, while a platform like Hypefy brings the infrastructure, with matching, outreach, rates, payments, and reporting in one place.
For nano campaigns with many creators, a platform typically costs less per campaign. Many agencies use Hypefy themselves to run client campaigns faster.
