Beiersdorf · 42.3M total reach- 129Campaigns
- 4Markets
- 3 yrsRunning
Across four markets and three years, NIVEA has run 129 campaigns on Hypefy, and it keeps adding more.
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The Shortlist is Where HypeAuditor Stops and Hypefy Starts
HypeAuditor hands you a database and the analytics to vet it, then leaves the campaign to your team.
Hypefy finds the creators, sets fair prices, and manages the campaign from brief to reporting.
250M+creators sourced from Instagram and TikTok
7K+campaigns managed end to end
350+brands and agencies running campaigns
48hfrom brief to live campaign
The Difference is in What You Get
HypeAuditor is good at the data layer, with deep audience analysis and fraud detection to vet creators before you commit. What it doesn't do is run the campaign afterward.
Hypefy uses that kind of data to run campaigns. It also shows you the analysis behind every pick, with fit scores and written reasoning for each creator before you approve the list.
Capability
Free until launchWhat you get
A database and analytics
creator data, audience quality, fraud checks
A finished campaigncreators matched, briefed, and live
Finding creators
You search and shortlist
filter the database yourself
Matched to your briefAI personas and semantic matching by content meaning
Why each creator fits
You interpret the analytics
conclusions are on your team
The why behind every matchbrand, campaign, and safety fit scores
Who does the work
Your team
outreach, contracts, payments, tracking
Hypefythe whole campaign, handled for you
Creator pricing
You negotiate each rate
manual, per creator
Smart Pricing sets rates automaticallyAI-driven, data-based offers
What you pay for
Data access
monthly subscription, creators paid on top
Resultsone budget, fee included, nothing until launch
Pricing model
From ~$299/mo (est.)
subscription, often annual
Pay per campaignno subscription, no lock-in
Best for
Teams vetting creators
in-house analysts and researchers
Brands & agenciesthat want campaigns run for them
Where Your Money Goes
With HypeAuditor, you pay a subscription for the data, then handle the creator budget yourself, setting each rate and tracking each payment by hand.
Hypefy turns one number into the whole campaign.
Pay per campaign$0 until launch
You set one budget for the campaign, and that amount covers the creators, the platform, and the work, with no subscription fees layered on top. Nothing is due until the campaign goes live.
SubscriptionFrom ~$299/mo
A monthly fee for data and tooling, often on an annual plan, with creator payments still to come out of a separate budget you manage yourself. HypeAuditor doesn't fully publish pricing, so this reflects third-party reviews.
Then There's Smart Pricing
Instead of you negotiating a rate with every creator, Hypefy's AI prices every offer from real campaign performance data.
Each one is sized to what a creator delivers, so the same budget spreads across more of the right creators without overpaying for any single name. The result is more creators and more content for the spend you committed.
Alongside the list, you see what that spend is projected to return, including how wide the outreach goes, how many creators are expected to say yes, and the content, reach, and engagement that should follow.
Why Brands Switch from HypeAuditor to Hypefy
HypeAuditor is a strong choice if your job is vetting creators and your team handles everything after. Here's why brands that want the campaign itself done move to Hypefy.
- 01
Matching by Meaning
Creators are matched to your brief by what their content says to your customers, with audience data applied as a filter on top. A creator whose posts speak to your target customer gets found even if their bio never says so.
- 02
No Manual Grind
Hypefy takes finding creators, contacting them, and chasing contracts off your plate, so a brief turns into a campaign that's already underway.
- 03
More for the Same Spend
Because Smart Pricing sets rates on performance, one budget reaches more creators and produces more content than negotiating a handful of deals by hand.
- 04
Less Risk Than One Big Name
A budget spread across the right mix of creators is steadier than one big bet, so a flat post from any one of them doesn't take the campaign down with it.
- 05
Everything in One Place
Messaging, contracts, content, and payments are all inside Hypefy, so the whole campaign is in one place.
What Our Customers Say
Hypefy has proven to be an excellent solution for our influencer campaigns. The platform is user-friendly, and their expert team is always ready to help. Highly recommended!
Andrea JelonjićSocial Media Marketing Specialist @ dm drogerie marktHypefy makes my work easier with a clear overview of influencers, budgets, and results.
Eva BizjakMarketing Assistant @ Atlantic Droga KolinskaHypefy helped us build brand awareness through authentic campaigns with great reach, engagement, and a simple, smooth process.
Martina SmolaMarketing Manager @ TorterieCampaigns We've Run and What They Delivered
A look at what these campaigns delivered across markets and categories.
Beiersdorf · 42.3M total reach
4.6M+ total reach- 21Campaigns
- 14Markets
- 18 moTimeframe
Argeta covered 14 markets in 18 months with no local team, running 21 campaigns that reached 4.6 million people.
1.42M total reach- 5Campaigns
- 5 moTimeframe
Every new menu item gets its own campaign. burgerme ran five launches across Germany, reaching 1.42 million people.
Your Next Campaign, Handled Start to Finish
Bring us a brief, and Hypefy builds the campaign for you, from matching creators to reporting. Most are live within 48 hours, and you're not billed until your campaign launches.
HypeAuditor Alternative FAQs
It depends on the job you're hiring for. If you mainly need creator analytics, audience vetting, and fraud detection, HypeAuditor does that well.
If you'd rather hand over a brief and get a finished campaign back, that's what Hypefy is for. It sources the creators, prices them, and runs the campaign through to reporting.
They charge for different things, so it's not a straight comparison.
HypeAuditor doesn't fully publish pricing, but reviews put its entry plan at around $299 a month for data and tooling, with what you pay creators kept entirely separate.
Hypefy has no subscription at all. You set one campaign budget, the fee is part of it, and Smart Pricing makes that budget reach further, so your money goes to results.
Hypefy runs campaigns. HypeAuditor's job ends at the data. The platform shows you who to work with and how healthy their audience is.
Hypefy uses that kind of data as a starting point, then matches creators to your brief. The fit scores and written reasoning for each creator are surfaced to you as well.
Hypefy prices creators, manages the content and contracts, and pays them, so you get a finished campaign.
The brief is converted into audience personas, and matching runs on the meaning of each creator's content, with audience data applied as a filter afterwards. A creator whose posts revolve around running and training will be found for a sportswear campaign regardless of how their bio is worded.
The supporting analysis stays visible throughout, with written reasoning per creator and scores for brand, campaign, and safety fit. You sign off on the final list, and wishlist additions are carried into the outreach.
Yes. There's no subscription to cover before you start, so you're not paying just to keep access open. You set the budget for each campaign, and Smart Pricing spreads it across the creators that fit, which tends to get more out of a smaller spend than negotiating a few deals by hand.
HypeAuditor charges a recurring fee for access to data, then you pay creators separately. Hypefy flips that.
There's no subscription, you pay per campaign, and the platform fee is already included in the budget you set. You're billed when a campaign goes live, and a quiet month costs nothing.
No. That's one of the main things Hypefy takes off your hands. Smart Pricing sets a fair offer for each creator from real performance data, so there's no back-and-forth on rates, and you're not the one chasing replies or agreeing terms one by one.
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