Beiersdorf · 42.3M total reach- 129Campaigns
- 4Markets
- 3 yrsRunning
Across four markets and three years, NIVEA has run 129 campaigns on Hypefy, and it keeps adding more.
vs
Kolsquare Licenses the Software. Hypefy Delivers the Campaign
Kolsquare is a European platform your team operates, licensed per seat, with prices shared only after a demo.
Hypefy runs the campaign for you, from matching creators to paying them, and you pay nothing until it launches.
250M+creators sourced from Instagram and TikTok
350+brands and agencies running campaigns
48hfrom brief to live campaign
$0to start, until your campaign launches
A Platform Your Team Runs vs. A Campaign Run for You
Kolsquare is a capable all-in-one platform, with creator search across 180 countries, audience credibility scores, social listening and detailed reporting. It is built for teams that already run influencer campaigns and want to scale them.
In its own words, Kolsquare is a Software as a Service, not an agency. Hypefy takes the campaign off your team's plate.
Capability
Free until launchModel
Software your team runs
your team runs every step
Automated campaign platformbrief in, campaign out
Creator coverage
Creators with 5,000+ followers
Instagram, TikTok, YouTube, Facebook, Snapchat
Nano to macro250M+ creators on Instagram and TikTok
Finding creators
You search and shortlist
100+ filters, semantic and AI search
Matched to your briefAI personas and semantic matching by content meaning
Why each creator fits
You read the analytics
credibility, demographics, engagement, overlap
The why behind every matchbrand, campaign, and safety fit scores
Outreach and contracts
Your team, from its own email
Gmail and Outlook, built-in CRM
Handled for youAI outreach, contracts signed in the platform
Creator pricing
You negotiate each rate
a free calculator estimates Instagram rates
Smart Pricing sets rates automaticallyAI-driven, data-based offers
Creator payments
Enterprise plan only
via a third-party payment partner
Included in every campaignone invoice, creators paid in local currency
Social listening
Listening plan
competitor benchmarking across up to 11 brands
Campaign reportingperformance per campaign, not brand monitoring
Pricing model
Per seat, on request
prices shared only after a demo
Pay per campaignno subscription, no per-seat charge
Best for
In-house teams
scaling programs they already run
Brands & agenciesthat want campaigns run for them
$0 Until You Launch vs. A License for Every Seat
Kolsquare doesn't publish prices. Its Discovery, Listening and Enterprise plans are quoted after a demo and licensed per user, and its own demo page talks about payback before your first annual renewal.
Hypefy works the other way around.
Pay per campaign$0 until launch
You set one budget for the campaign, and that amount covers the creators, the platform, and the work. There's no subscription and no per-seat charge, and nothing is due until the campaign goes live.
Per-seat licenseQuote after a demo
Plans are quoted after a demo and priced per user, with an annual renewal in view. Kolsquare doesn't publish prices. Creator payments sit in the Enterprise plan.
Then There's Smart Pricing
Instead of your team negotiating a rate with every creator, Hypefy's AI sets each offer from real campaign performance data rather than follower count.
Every offer is sized to a creator's results, so a single fixed budget reaches more of the right creators without overpaying for any one of them.
Before you sign off on the list, Hypefy pairs that budget with launch projections, such as outreach volume, likely acceptances, expected content, impressions, and engagement. You get that forecasting without a platform license sitting behind it.
Why Brands Choose Hypefy Over Kolsquare
Kolsquare earns its place with teams that run influencer marketing in-house and want data, listening and reporting to scale it. Here's where Hypefy fits a brand that wants the campaign itself done.
- 01
No seats to license
There's no subscription and no per-seat charge. You pay per campaign, and only the budget you set, fee included.
- 02
The campaign is handled for you
Hypefy matches, briefs, prices, and manages every creator, and handles payments, so your team approves the work instead of doing it.
- 03
Nano creators included
Hypefy spans the whole creator spectrum, from macro names down to the nano tier, where engagement and audience trust tend to run highest.
- 04
Payments in every campaign
Creators are paid in their local currency inside the platform, with EU VAT handled and one invoice for finance, in every campaign rather than a top-tier plan.
- 05
Campaigns live in 48 hours
There's no setup or onboarding to sit through first. Most campaigns are live within 48 hours of the brief landing with us.
What Our Customers Say
As someone managing campaigns across multiple markets, Hypefy makes my work easier with a clear overview of influencers, budgets, and results.
Eva BizjakMarketing Assistant @ Argeta, Atlantic GrupaThe selection of influencers perfectly matches the brand, and the end result is excellent content and exceeded KPIs.
Mina GradićBrand Manager @ Jaffa CrvenkaThrough Hypefy, we can reach creators we didn't know about, people who wouldn't have occurred to us, and they turn out to be a great match for our campaigns.
Campaigns We've Run and What They Delivered
A look at what these campaigns delivered across markets and categories.
Beiersdorf · 42.3M total reach
4.6M+ total reach- 21Campaigns
- 14Markets
- 18 moTimeframe
Argeta covered 14 markets in 18 months with no local team, running 21 campaigns that reached 4.6 million people.
1.42M total reach- 5Campaigns
- 5 moTimeframe
Every new menu item gets its own campaign. burgerme ran five launches across Germany, reaching 1.42 million people.
One Budget, One Campaign, No Seat License
Bring us a brief, and we'll handle the campaign for you. Most go live within 48 hours, with no subscription and no bill until your campaign is live.
Kolsquare Alternative FAQs
It depends on who you want doing the work. Kolsquare suits teams that already run influencer campaigns in-house and want search, listening and reporting in one platform.
If you'd rather hand over a brief and get a finished campaign back, Hypefy is built for that. It matches creators, prices them, and manages and pays them, and you don't pay until you launch.
Kolsquare doesn't publish prices. Its plans are quoted after a demo and licensed per user, with payback before the first annual renewal in view.
Hypefy has no subscription and no per-seat charge. You set a campaign budget, it's invoiced once when the campaign goes live, and it already covers the creators and the work.
No. Kolsquare describes itself as a Software as a Service, not an agency. Your team handles the outreach, agrees each rate and manages the relationship with every creator.
Hypefy does that work. Its AI writes to creators, Smart Pricing sets each offer from real performance data, and contracts are signed inside the platform.
Kolsquare searches creators with 5,000 or more followers on Instagram, TikTok, YouTube, Facebook and Snapchat, across 180 countries.
Hypefy sources from 250M+ creators on Instagram and TikTok, from nano to macro, so smaller creators with highly engaged audiences are in scope too. If YouTube or Facebook is central to your plan, Kolsquare covers more networks.
In its Enterprise plan. Kolsquare's payment module pays creators in 65+ currencies with VAT handling, through a third-party payment partner, and the Discovery plan doesn't include it.
Every Hypefy campaign includes payments. Creators are paid in their local currency, EU VAT is handled, and finance gets one invoice for the whole campaign.
Yes. Hypefy handles EU VAT and multiple currencies out of the box and launches campaigns across markets, so European brands can get started without billing workarounds. It works globally too, so a campaign in one country and a campaign in another work the same way.
The brief is converted into audience personas, and matching runs on the meaning of each creator's content, with audience data applied as a filter afterwards. A creator whose posts revolve around running and training will be found for a sportswear campaign regardless of how their bio is worded.
The supporting analysis stays visible throughout, with written reasoning per creator and scores for brand, campaign, and safety fit. You sign off on the final list, and wishlist additions are carried into the outreach.