Describe what you need.
A line or two is enough, such as "Interior design creators in Austria whose audience is renovating first flats." It gives the tool everything, and a fully detailed brief works even better for a more precise matching.
Find and Hire Instagram Influencers Who Fit Your Brand
Instagram has more creators than any brand could search by hand, and follower counts tell you almost nothing about which ones suit your campaign. Describe the campaign you want to run and Hypefy returns creators whose content and audience match it.
The matched list comes back in minutes, and it costs nothing to look.
Discovery Tool
Write what the campaign needs and the tool searches Instagram for creators who fit it. Add your email to unlock the list.
How the Influencer Search Works
The search takes three steps.
Get matched.
Your brief goes in, and Instagram creators whose content and audience line up with it come back.
Unlock the list.
Enter your email and the shortlist opens.
Why Brands Choose Hypefy
Matching on what the feed is about.
Instagram search gives you hashtags and follower counts. Neither tells you whether a creator's audience resembles your customer, and both reward accounts that have optimized for discovery rather than accounts that have built trust. Semantic Selection reads content and audience for meaning instead, so the shortlist reflects who your customer actually is, not who ranks best in search.
Rates that follow the format.
Instagram pricing is unusually messy because the same creator charges differently for a Reel, a feed post, and a Story set, and those formats deliver very different results. A Story set typically reaches a fraction of what a Reel does while costing more per thousand people reached. Smart Pricing resolves it. Each rate is derived from what that creator's recent posts returned, so you are paying against delivered performance rather than a rate card treating every format as equivalent.
Searched on Instagram in real time.
Most tools match you against creators who registered on their database, so every brand using that tool draws from the same pool. Hypefy searches Instagram itself when you submit a brief, so matches come from the open creator pool.
Where the Campaign Goes Next
Hypefy can carry the campaign the whole way from there, covering the briefing, outreach, rate agreement, content creation and review, payment to every creator, and an end-of-campaign report, held in one place with a person supporting you.
The same matching that built your shortlist runs the live campaign, so you go from a list of names to published content without moving into a second tool or handing the work to an agency.
Searching is free, and nothing is charged until a campaign goes live. The budget you set then covers the whole campaign, with Hypefy's fee taken from inside it.
Brands Already Running Campaigns With Hypefy
NIVEA, Henkel, Carlsberg, Philips, Sony, PepsiCo, ABOUT YOU, and Furla have run campaigns through Hypefy.
1,600+
Instagram campaigns run
2,000+
Creators worked with
45
Markets covered
320M+
People reached
Instagram is where most of that work happens. Brands on the platform have run more than 1,600 Instagram campaigns with over 2,000 creators across 45 markets, reaching upward of 320 million people.
Across that work, audience fit has predicted results better than follower count.
Find Your Instagram Influencers Now
Describe your campaign, get matched with the right Instagram creators, and skip the manual search.
Try the free search tool
Would you rather talk it through first? You can also talk it through with us first.
What Makes Instagram Influencer Marketing Different
If you're working out how to find influencers on Instagram, it helps to understand how the platform behaves, because it does not work like the others.
Formats Do Different Jobs
Across Instagram campaigns run on Hypefy, Reels carry around 90% of all reach, with a typical Reel reaching roughly four times what a Story set reaches and costing less than half as much per thousand people. Feed posts reach fewer people than Reels but draw a noticeably higher engagement rate, and carousels engage higher still. Story sets reach the fewest people at the highest cost per thousand, and they carry no reliable engagement metric, which makes them useful for immediacy and links rather than for anything you intend to measure.
Saves Are the Signal Worth Watching
Instagram audiences bookmark content they intend to come back to, and Reels run on Hypefy have collected over a million saves. A save is closer to purchase intent than a like is, and it's a behavior that barely exists in the same form elsewhere.
Discovery Splits Between Following and Algorithm
Some of a creator's reach comes from people who chose to follow them and some from Explore and the Reels feed, which means a mid-sized account with strong content can travel well beyond its own following. It also means follower count is an increasingly poor proxy for how many people will see a post.
Instagram's Audience Spans a Wide Range
It covers most niches, from beauty and interiors to finance and parenting. It suits polished brand-led content and unpolished creator content equally, which is why it works for both awareness and considered purchases.
Reach Tracks Format, Not Followers
Reach varies by format and by algorithm instead of tracking followers, so the question worth asking is whether this creator's audience resembles your customer.
Instagram vs TikTok for Influencer Marketing
Brands deciding where to run campaigns usually want a straight comparison.
 |  | |
|---|---|---|
| Main format | Reels, feed posts, carousels, Stories | Short-form video |
| How audiences find content | A mix of following and the Explore and Reels feeds | Mostly the algorithmic For You feed, so reach is loosely tied to follower count |
| Typical audience | Broad age range across most niches | Typically a younger audience, though widening |
| What performs | Both polished brand content and creator-led content | Authentic, trend-driven content over polish |
| Reach potential | Strong and fairly predictable, with Reels carrying most of it | Higher ceiling, less predictable, virality can far exceed follower count |
| Best for | Considered purchases, saved content, broad demographic reach | Discovery, rapid awareness, reaching new audiences fast |
Main format
Reels, feed posts, carousels, Stories
Short-form video
How audiences find content
A mix of following and the Explore and Reels feeds
Mostly the algorithmic For You feed, so reach is loosely tied to follower count
Typical audience
Broad age range across most niches
Typically a younger audience, though widening
What performs
Both polished brand content and creator-led content
Authentic, trend-driven content over polish
Reach potential
Strong and fairly predictable, with Reels carrying most of it
Higher ceiling, less predictable, virality can far exceed follower count
Best for
Considered purchases, saved content, broad demographic reach
Discovery, rapid awareness, reaching new audiences fast
For most brands this isn't a choice between the two. The platforms do different jobs, and the creators worth working with are often posting on both anyway. TikTok tends to win on engagement rate and on reaching people who don't already follow you, while Instagram holds the saved content, the format range, and the wider demographic.
The strongest campaigns generally run across both. Hypefy covers Instagram and TikTok from one place, so you can do that without splitting the campaign between two tools.
Find Instagram Influencers FAQs
Start from the campaign itself. Decide what it needs to achieve and who it needs to reach, then look for creators whose content and following match both.
The fastest route is to describe the campaign in the tool above, which returns a matched shortlist of Instagram creators in a couple of minutes.
Rates vary by audience size, niche, and format, and the format difference is larger than most brands expect, since a Reel, a feed post, and a Story set are priced and perform quite differently.
Hypefy's Smart Pricing sets each rate from the engagement and reach that creator's recent posts delivered, so you pay against measured performance rather than a quoted number. Searching is free.
Describe the niche in the brief rather than trying to filter your way to it. Semantic Selection reads what your campaign is about and matches creators whose content and audience genuinely sit in that space, which catches specialists a keyword search would miss.
It is worth being specific. "Skincare creators whose audience has sensitive skin" produces a very different shortlist from "beauty creators".
They do different jobs. TikTok is stronger for discovery and typically posts higher engagement rates, because the For You feed pushes content well beyond a creator's following. Instagram offers a broader demographic, more format options, and content audiences save and return to.
Most brands get the best result running both, and many creators post on both anyway. Hypefy covers the two from one place.
Look past the follower number at who is actually watching. Check whether the comments read as real conversation, whether the audience matches your customer in location, age, and interest, and whether your product would sit naturally in that feed.
Matching through Hypefy does this scoring for you, and every audience is screened for doubtful and inactive followers before a creator reaches your shortlist.
Yes, that is the whole idea. Write a sentence or two about what you are running and who it is for, and the tool returns creators matched to it.
There are no filters or follower ranges to set.
Each rate is calculated by Smart Pricing from the engagement and reach that creator's recent content produced. On Instagram this matters more than usual, since rate cards rarely reflect how differently the formats perform.
On Instagram and TikTok, searched live at the moment you submit a brief. Nothing comes from a closed sign-up list, so you're matched against the open creator pool rather than a fixed sign-up list.
No. Hypefy can run the whole campaign after the match, covering outreach, rates, content review, payments, and the final report, with a person supporting you throughout.
