Brief Hypefy and it goes straight to Instagram and TikTok to find New Zealand creators in tune with your audience, with no retainer attached.
Creators in Auckland, Wellington, Christchurch, and the regions beyond are all in scope.
An influencer marketing agency in New Zealand is usually hired to find creators and run the campaign. Hypefy does both, with neither retainer nor markup, while every creator gets your approval first.
Both options cover the same ground, and the differences are in how and at what cost.
Sourcing creators
How creator pay is set
Retainer regardless of activity
Added percentage per creator
Amount charged above budget
Turnaround to first creators
Creator approval rights
Content feedback trail
Who settles with creators
Results write-up
Budget not taken up
Terms vary by agency, so check them against the quote you have.
Hypefy’s people stay on the campaign the whole way, while you decide on creators and posts.
Brief it.
Set out what you sell, the New Zealand audience you’re after, and the result that counts. Your customer success manager pitches in on the first one.
Meet the matches.
Hypefy searches live across Instagram and TikTok and returns the New Zealand creators that fit your brief, judged on topic and following.
Approve the list.
Our team reviews the matches, then you keep the ones you want.
Offers reach creators.
Your approved list receives offers together, and spots are taken as creators accept.
Review each draft.
Content shows up in Hypefy awaiting your approval, with every comment attached.
Payouts and results.
Hypefy pays all the creators, one consolidated invoice follows, and the report details reach, CPM, the audience, and the posts with the strongest results.
The search isn’t limited to creators Hypefy has worked with, so your list can include people no agency has ever booked.
Agency figures are editable industry estimates and refer to no specific agency. Hypefy’s figure is the invoice you’d receive for the budget entered.
A New Zealand agency usually bills for its own hours and adds a percentage to creator fees.
That portion may be a monthly fixed fee or a set share of the media budget.
Hypefy charges none of those. There’s no retainer, no subscription, and no markup. Its fee forms part of the campaign total, which is also the amount you pay.
There’s no fee to brief or search, and any budget creators turn down isn’t billed.
For brands wanting an outside team to carry strategy, creators, and reporting in full, a social media influencer marketing agency is still the common answer.
Hypefy does the operational part better. It finds creators through their topics and their followers, prices them on results, and keeps you in charge of every approval.
Advice from a customer success manager is included, and no retainer sits in the background.
Hypefy’s completed campaigns number over 2,000 to date, across 45 or more markets.
NIVEA, ABOUT YOU, Argeta, and burgerme each have a published case study.
Hypefy doesn’t rely on a fixed roster of New Zealand creators. Each search is run fresh on both platforms when you brief, so creators are found based on what they post today.
The three biggest cities are the obvious starting points, but a live search picks up creators in smaller centers too, as long as their subjects and their audience line up with yours.
Semantic Selection takes the sense of your brief, which means describing your customers in plain words is enough to find creators who speak to them.
Put in a brief at no charge and see the New Zealand creators that turn up. If talking first suits you better, book a call.
Yes. The ASA’s guidance note says content about free or gifted products is advertising and must be identified as such, and that advertisers, agencies, and influencers all share responsibility for that.
Every post pauses for your approval inside Hypefy, which is the moment to check the labeling.
Not in one campaign.
Hypefy organizes campaigns by country, so Australia and New Zealand would be two campaigns under one account, each with its own creators and budget.
Hypefy finds creators in New Zealand through a search carried out live across Instagram and TikTok at the time of your brief, so the results don’t depend on how many New Zealand campaigns have run before.
Creator matches come through in minutes, outreach starts on your approval, and posts are generally live about three weeks after the brief, depending on how fast creators film the content and you approve it.
