Car influencers are playing a growing role in how vehicles are reviewed, promoted, and talked about online. Whether it’s new model test drives, performance upgrades, motorsport coverage, or behind-the-scenes factory tours, these creators have built dedicated followings around their automotive expertise.
For brands looking to reach engaged, car-loving audiences, these influencers are more than trendsetters, they’re trusted voices in a competitive market. In this blog, we explore the top car influencers to follow in 2025 and how their content is shaping car culture across platforms.
Who Are Car Influencers, and Why Should Brands Care?
Car influencers are content creators who focus on vehicles, driving experiences, car modifications, and industry news. They produce videos, photos, and reviews that reach audiences ranging from everyday drivers to car collectors and motorsport fans.
What sets them apart is their credibility and the level of engagement they build within specific automotive niches. Some focus on luxury performance models, others on electric vehicles, off-road content, or tuning culture. Their influence often shapes how new models are perceived, how car features are understood, and even how brand loyalty develops.
If you’re new to this space, our guide to social media influencers breaks down the different types of creators and how they build influence.
Top Car Influencers to Follow
The automotive content space is thriving on platforms like YouTube, Instagram, and TikTok, each offering a different way for creators to connect with audiences. Some influencers focus on in-depth reviews and test drives, while others highlight tuning culture, car aesthetics, or motorsport experiences.
Below is a curated list of car influencers who have built strong communities and consistently produce content that drives engagement, trust, and visibility for the brands they work with.
a) Best 9 YouTube Car Influencers
1. Supercar Blondie @supercarblondie
- Channel Focus: Showcasing exclusive supercars and luxury vehicles.
- Why They Stand Out: Alex Hirschi offers a relatable perspective on high-end cars, making them accessible to a broad audience.
- Subscriber Count: 21.6 million subscribers.
2. Doug DeMuro @dougdemuro
- Channel Focus: Quirky car reviews with a focus on unique features & “DougScore” ratings.
- Why They Stand Out: Blend of humor, deep dives into obscure cars, and engaging presentation. Known for his detailed and quirky reviews, Doug provides comprehensive insights into various vehicles.
- Subscriber Count: 4.97 million subscribers.
3. Adam LZ @AdamLZ
- Channel Focus: Car builds, drifting, and motorsport adventures.
- Why They Stand Out: Combines technical car builds with engaging storytelling and racing content.
- Subscriber Count: 3.83 million subscribers.
4. Shmee150 @Shmee150
- Channel Focus: Supercar experiences and automotive events.
- Why They Stand Out: Tim Burton offers enthusiastic coverage of exotic cars and global automotive events.
- Subscriber Count: 2.79 million subscribers.
5. Jay Leno’s Garage @jaylenosgarage
- Channel Focus: Classic car collections and automotive history.
- Why They Stand Out: Hosted by comedian Jay Leno, the channel provides a deep dive into vintage and unique vehicles.
- Subscriber Count: 3.84 million subscribers.
6. Throttle House @ThrottleHouse
- Channel Focus: High-energy car comparisons, drag races, and comedic challenges.
- Why They Stand Out: Cinematic production + hilarious chemistry between hosts.
- Subscriber Count: 3.26 million subscribers.
7. TheStradman @TheStradman
- Channel Focus: Luxury & hypercar vlogs, garage tours, and mods.
- Why They Stand Out: Over-the-top car collection (Bugattis, Koenigseggs) + vlog-style storytelling.
- Subscribers: 4.49 million subscribers.
8. Misha Charoudin @mgcharoudin
- Channel Focus: Nürburgring laps, supercar reviews, and insane driving experiences.
- Why They Stand Out: Real-world performance testing by a pro race driver.
- Subscribers: 1.78 million subscribers.
9. Carwow @carwow
- Channel Focus: Drag races, car deals, and head-to-head comparisons.
- Why They Stand Out: Mat Watson’s charismatic hosting + viral race showdowns.
- Subscribers: 10.3 million subscribers.
b) Top 8 Instagram Car Influencers
1. Mark Pugachev @pugachevmark
- Aesthetic & Engagement Style: Luxury car showcases with high-quality visuals.
- Why They Stand Out: Features an impressive collection of exotic vehicles, attracting a vast audience.
- Followers: 22.1 million followers.
2. Lamborghini @lamborghini
- Aesthetic & Engagement Style: Official brand account with sleek car imagery.
Why They Stand Out: Provides followers with the latest models and brand news. - Followers: 37 million followers.
3. Lando Norris @lando
- Aesthetic & Engagement Style: Behind-the-scenes F1 content and personal insights.
- Why They Stand Out: Combines professional racing content with personal lifestyle posts.
- Followers: 9.9 million followers.
4. Car Girls India @cargirlsindia
- Aesthetic & Engagement Style: Dynamic content featuring female car enthusiasts.
- Why They Stand Out: Promotes diversity in the automotive space with engaging reels and stories.
- Followers: 683k followers.
5. Randy Truong @randytruongg
- Aesthetic & Engagement Style: Humorous takes on car culture and events.
- Why They Stand Out: Blends comedy with automotive content, appealing to a younger audience.
- Followers: 337k followers.
6. Alex Hirschi @supercarblondie
- Aesthetic & Style: Glossy supercar reveals, exotic vehicle features, and celeb cameos.
- Why They Stand Out: Access to rare cars (like the Tesla Cybertruck debut).
- Followers: 12.4 million followers.
7. Mr JWW @mrjww
- Aesthetic & Style: High-end hypercars, bespoke mods, and track-day adventures.
- Why They Stand Out: Owns a $5M+ collection (Pagani, Ferrari).
- Followers: 524K followers.
c) Leading 5 TikTok Car Influencers
1. GMK @gmk
- Viral Trends & Short-Form Expertise: Showcases luxury cars with engaging short videos.
- Unique Content Angle: Provides insights into high-end vehicles from Monaco.
- Followers: 3.3 million followers.
2. POG @PogForever
- Viral Trends & Short-Form Expertise: Combines humor with supercar content.
- Unique Content Angle: Known for creative challenges and entertaining car videos.
- Followers: 1.8 million followers.
3. Fred Cars @fredcars38
- Viral Trends & Short-Form Expertise: Humorous car reviews and skits.
- Unique Content Angle: Makes automotive content accessible and fun for a broad audience.
- Followers: 1.5 million followers.
4. Christina Roki @christinaroki
- Viral Trends & Short-Form Expertise: Educational car repair and modification videos.
- Unique Content Angle: Focuses on empowering women in STEM through automotive content.
- Followers: 3.7 million followers.
5. Mat Armstrong @matarmstrongbmx
- Viral Trends & Short-Form Expertise: Car restoration projects and transformations.
- Unique Content Angle: Shares the journey of bringing damaged cars back to life.
- Followers: 800K followers.
The Business Value of Partnering with Car Influencers
For brands in the automotive industry or adjacent verticals: insurance, accessories, tech, partnering with car influencers offers targeted reach and measurable outcomes. Whether you’re promoting a new vehicle model or raising awareness for a specific product line, influencer campaigns can drive qualified engagement across key demographics.
If you’re building a strategy from scratch, our hiring influencers guide offers a step-by-step framework.
Earned Trust from Authentic Content
Car influencers aren’t just content creators, they’re trusted voices. Their reviews, demos, and opinions are seen as genuine, which gives their recommendations more weight than traditional ads. When a creator showcases your product in context, it feels less like promotion and more like peer advice.
Long-Lasting, Scalable Content
Whether it’s a YouTube feature or an Instagram reel, influencer content often continues to generate impressions and engagement long after publishing. These assets can also be repurposed across your brand’s owned media, delivering creative value beyond the initial post.
Cost-Efficient Market Access
Compared to paid media or event sponsorships, influencer collaborations are often more targeted and budget-flexible. Brands can engage specific audience segments, from performance fans to eco-conscious drivers, without overspending.
How Car Influencers Monetize Their Platforms
Understanding how influencers earn helps brands design fair, performance-aligned partnerships.
Sponsorships & Brand Deals
The most common income source for car influencers comes from paid partnerships with brands. This can include sponsored reviews, vehicle features, branded content, or even long-term ambassadorships. These deals are often structured to align with the influencer’s audience and content style, which helps maintain authenticity and performance.
Affiliate Marketing & Merchandise
Many influencers earn commissions through affiliate programs, promoting tools, parts, car care products, or gear their audience might purchase. Others launch their own merchandise, like apparel or digital downloads, to monetize their brand identity. These revenue streams are often community-driven and work best when the influencer has built strong trust with followers.
YouTube Ad Revenue & Exclusive Memberships
For creators active on YouTube, ad revenue from views can be a significant income source, especially for those posting long-form reviews and high-engagement videos. Some also offer paid memberships or Patreon access, giving fans exclusive content, behind-the-scenes updates, or early access to new videos. This model allows influencers to diversify their earnings while maintaining creative control.
The Future of Automotive Influence: What Brands Should Watch
As the automotive industry evolves, so does the content surrounding it. Car influencers are adapting quickly to new technologies, changing consumer interests, and industry shifts. Here are two key trends that will likely shape the next wave of automotive content.
Rise of Electric Vehicle (EV) Influencers
As electric vehicles become more mainstream, a new group of influencers is emerging to focus exclusively on EVs. These creators provide real-world insights on range, charging infrastructure, software features, and ownership costs, topics that are top of mind for both consumers and industry professionals.
For EV manufacturers and adjacent tech brands, working with influencers in this space offers a direct path to informed and curious audiences.
Impact of AI & Virtual Car Reviews
AI is starting to play a bigger role in automotive content. From generating 3D renderings of concept cars to creating voice-driven summaries and interactive reviews, the line between physical test drives and virtual experiences is beginning to blur.
Some influencers are already experimenting with virtual showrooms and AI-powered editing tools, allowing them to create content faster and with more flexibility. As these tools improve, expect more immersive and data-driven content that still feels personal and engaging.
Final Thoughts: Turning Influencer Partnerships into Brand Growth
For companies looking to stay competitive in a crowded market, partnering with the right creators can offer lasting visibility and a more direct connection with potential buyers.
If your brand is exploring influencer collaborations, having the right tools helps streamline the process. With the Influencer Outreach Tool, you can connect with creators who align with your goals.
The Influencer Hiring Platform simplifies communication and agreement management, while the Influencer Payment Platform ensures fast, secure compensation for your partners.
Working with car influencers isn’t just a trend, it’s a practical way to drive brand growth through trusted voices and creative storytelling.
