Construction influencers are changing how the industry shares knowledge, showcases expertise, and builds trust with both professionals and wider audiences. Whether they’re on job sites, breaking down new tools, or offering business advice, these creators have become important voices across platforms like Instagram, TikTok, and YouTube.
For brands in construction, tools, materials, or tech, following the right influencers can offer fresh insights, open the door to partnerships, and put products in front of highly engaged, trade-focused communities.
Top 12 Construction Influencers You Should Follow
These creators are shaping how construction is shared, taught, and promoted online. From hands-on tutorials to full-scale home builds, their content blends expertise with strong audience engagement, making them valuable voices for both professionals and brands.
1. Charlie Gee
Platform: Instagram @charlie.gee__
Followers: 1.9M
Bio: A British stonemason specializing in cathedral restorations across Europe. Charlie highlights traditional craftsmanship with educational content that honors the history of stonework.
2. Kate Campbell
Platform: Instagram @katebuilds
Followers: 79K
Bio: Kate is a licensed contractor and advocate for women in trades. She shares jobsite insights, tool tips, and empowering career advice for the next generation of builders.
3. Rachel Metz
Platform: Instagram @rachel_metz
Followers: 225K
Bio: Known for her creative home improvement projects and upcycling ideas, Rachel’s content is highly visual and accessible, making her a great fit for lifestyle and renovation brands.
4. Amber Brown
Platform: TikTok @nashvillecustomhomes
Followers: 441.3K
Bio: Amber documents luxury home builds and behind-the-scenes progress in real time. Her polished visuals and steady growth reflect a strong connection with design-conscious audiences.
5. Just A Construction Guy
Platform: TikTok @justaconstructionguy
Followers: 230.1K
Bio: Known for lighthearted, relatable construction content, this creator offers a casual but authentic view of everyday life on the jobsite, perfect for brands looking to connect with hands-on professionals.
6. MattBangsWood
Platform: YouTube @MattBangsWood
Subscribers: 414K
Bio: Matt shares tool reviews, framing techniques, and contractor tips aimed at younger tradespeople. His honest commentary and consistent uploads have built a loyal subscriber base.
7. Home RenoVision DIY
Platform: YouTube @HomeRenoVisionDIY
Subscribers: 3.59M
Bio: A trusted voice in DIY renovations, this channel simplifies complex home upgrades and reaches a massive audience of homeowners and pros alike.
8. Modern Builds
Platform: YouTube @ModernBuilds
Subscribers: 1.81M
Bio: Mike Montgomery blends modern design with woodworking and renovation skills. His approachable style makes complex builds feel achievable for viewers at any level.
9. Drywall Shorty
Platform: TikTok @drywallshorty
Followers: 359.4K
Bio: Focused on drywall and finishing techniques, Drywall Shorty provides niche expertise through videos that are both educational and visually satisfying.
10. Kyle Stumpenhorst / RR Buildings
Platform: Facebook @ruralrenovators
Followers: 841K
Bio: Kyle showcases large-scale post-frame construction projects with an emphasis on craftsmanship, rural builds, and efficient jobsite practices.
11. April Wilkerson
Platform: YouTube @AprilWilkerson
Subscribers: 1.58M
Bio: A leader in DIY construction, April covers everything from custom furniture to structural builds. Her work appeals to makers, homeowners, and tool brands alike.
12. Perkins Builder Brothers
Platform: Instagram @perkins_builder_brothers
Followers: 103K
Bio: Known for their humor, jobsite walkthroughs, and practical advice, these brothers provide a behind-the-scenes look at building in a fast-paced, entertaining style.
Why Construction Influencers Matter for Brands
Construction influencers are transforming how professionals learn, work, and make purchasing decisions. These creators bring practical experience to digital platforms, offering guidance on tools, techniques, and compliance that resonates with both industry veterans and newcomers.
For brands, their value lies in trust, reach, and relevance. When these voices speak, the right audiences listen.
1. Stay Updated on Industry Trends
The construction world evolves rapidly, with new materials, tools, and regulations emerging constantly. Influencers keep their audiences informed about the latest advancements, ensuring you never miss out on innovations that could improve efficiency and safety.
2. Learn Practical Tips & Tricks
Whether it’s mastering a new tool or optimizing a worksite, influencers share hands-on advice that can save time and money. Their real-world experience provides actionable knowledge that’s often more relatable than traditional training.
3. Get Inspired by Creative Projects
From stunning home renovations to large-scale commercial builds, influencers showcase impressive projects that spark creativity. Their content can help you discover new design ideas or construction methods to apply in your own work.
4. Understand Safety & Compliance
Construction comes with risks, and influencers frequently highlight best practices for workplace safety, OSHA standards, and proper equipment use. Their guidance helps reduce accidents and ensures compliance with industry regulations.
5. Network with Industry Professionals
Many influencers host live Q&As, collaborate with brands, and engage with their followers. Following them opens doors to networking opportunities, partnerships, and even potential job prospects.
6. Accessible Education for All Levels
Whether you’re a seasoned contractor or a DIY beginner, influencers break down complex topics into digestible content. Their platforms offer free education, making construction knowledge more accessible than ever.
How Brands Benefit from Partnering with Construction Influencers
Partnering with a construction influencer allows your product to be seen, tested, and trusted in real-life applications. These creators don’t just mention your product, they demonstrate its performance, making it easier for your audience to understand its value.
What this means for your brand:
- Faster trust-building through third-party validation
- Higher quality engagement from relevant, trade-specific audiences
- Organic product integration into practical, relatable content
- Access to feedback loops via comment sections and influencer insights
Whether you’re launching a new tool or showcasing material durability, a targeted influencer collaboration can shorten your sales cycle and improve ROI.
How Construction Influencers Shape Industry Trends
Construction influencers don’t just reflect what’s happening in the field, they help define where the industry is going. Through consistent content, tool testing, jobsite innovations, and process breakdowns, they introduce new ideas to wide audiences who trust their judgment and often follow their lead.
Tool Adoption Through Real-World Validation
Professionals trust peer recommendations. When an influencer proves a tool’s value under pressure, their audience takes notice, often leading to faster adoption and increased sales.
Creating Informal Standards
Influencers shape job site expectations by popularizing time-saving methods and comparing products in detail. Over time, their techniques have become widely referenced benchmarks.
Elevating Innovation and Sustainability
From smart homes to sustainable materials, influencers are often early adopters. Their transparency, what worked, what didn’t, helps brands test messaging and inspire early traction for emerging categories.
Final Thoughts
Construction influencers have become a core part of how knowledge, products, and practices spread in the industry. Their mix of hands-on credibility and engaging content makes them ideal partners for brands seeking practical, high-trust marketing solutions.
If your team is ready to connect with creators who speak directly to your audience, Hypefy can help.
- Use our Influencer Marketplace to find and vet trade professionals across Instagram, TikTok, and YouTube.
- Or, partner with our Influencer Marketing Agency for fully managed campaigns tailored to your goals.
Influencer marketing in construction isn’t a trend, it’s a strategic advantage. Let’s help you build smarter partnerships that drive measurable results.
