Construction influencers on Instagram are redefining how the industry shares expertise, showcases craftsmanship, and connects with a broader audience. From general contractors and tradespeople to architects and renovation specialists, these creators bring real-world building knowledge to one of the world’s most visual platforms.
For brands in construction, tools, design, or home improvement, following the right influencers offers a direct view into what’s trending, what audiences care about, and where potential partnerships can grow.
Top 10 Construction Influencers on Instagram
These creators aren’t just building homes and structures, they’re building communities and influencing product choices across the construction industry. From tool reviews to luxury builds, here are ten standout influencers brands should keep on their radar.
If you’re looking to find influencers in specific construction niches, our Influencer Discovery Tool can help you filter by audience, engagement, and content type.
1. Matt Risinger
Profile: @risingerbuild
Specialty: High-performance building and craftsmanship
Why Follow: Matt shares advanced construction practices with a focus on durability, energy efficiency, and precision. His detailed videos are ideal for professionals and brands promoting premium building solutions.
Followers: 324K
2. Omar Madani
Profile: @justaconstructionguy
Specialty: Day-in-the-life content of a construction worker
Why Follow: Omar makes construction content fun and relatable while giving real insight into jobsite life. His approachable style is a strong fit for brands targeting working professionals.
Followers: 305K
3. Sarah Listi
Profile: @toolgirlsgarage
Specialty: Tool reviews, woodworking, and DIY projects
Why Follow: Sarah combines deep product knowledge with hands-on demonstrations, making her a go-to for tool brands and those supporting women in skilled trades.
Followers: 169K
4. Brad Leavitt
Profile: @aft_construction
Specialty: Luxury residential and commercial construction
Why Follow: Brad offers a behind-the-scenes look at upscale building projects, along with insights into managing teams and client expectations. His content blends design, leadership, and craftsmanship.
Followers: 263K
5. Dan and Emily Clark
Profile: @clarkandcohomes
Specialty: Custom home building with a focus on design
Why Follow: This duo combines thoughtful architecture and interior design with a solid understanding of construction workflows, offering inspiration for both builders and creative teams.
Followers: 42.6K
6. Murray Kruger
Profile: @krugerconstruction
Specialty: Daily construction work, tools, and techniques
Why Follow: With a large and loyal following, Murray shares tool reviews, process videos, and jobsite experiences that resonate with both professionals and tool-focused brands.
Followers: 2.9 million
7. Mykhaylo Panchishak
Profile: @winni.designs
Specialty: Tools, materials, and design in construction
Why Follow: Mykhaylo provides technical, well-structured content that highlights the use and performance of specific tools and materials, ideal for brands seeking informed content partnerships.
Followers: 1.3 million
8. Danny Wang
Profile: @dannywang
Specialty: Home design and build projects
Why Follow: Danny merges high-end design with clear construction planning, offering engaging content for audiences who care about both form and function.
Followers: 1.1 million
9. Julia Schäfer
Profile: @tschulique
Specialty: Masonry and concrete work
Why Follow: Julia showcases the beauty and precision of masonry in her day-to-day work. Her feed is both educational and inspiring for those in structural trades.
Followers: 1 million
10. Aaron Witt
Profile: @aaronwitt
Specialty: Heavy civil construction and earthmoving
Why Follow: Aaron documents large-scale projects, highlighting the importance of infrastructure and the heavy equipment behind it. His content is valuable for brands in construction tech and machinery.
Followers: 905K
How Construction Influencers on Instagram Help Brands Build Visibility and Trust
Instagram is more than a visual portfolio for builders, it’s a strategic platform for influence. Construction professionals are using the platform to share real-world product demonstrations, highlight craftsmanship, and engage niche communities with content that blends technical credibility and storytelling. This presents a high-impact opportunity to connect with skilled audiences through trusted voices.
To understand how these creators fit into broader campaign strategies, read our overview of how influencer marketing works.
Why Instagram Matters for Construction Marketing?
Instagram’s format, rich in video, visual tutorials, and interactive features, aligns naturally with the construction industry’s hands-on nature. Influencers on the platform are not only showcasing tools and materials but shaping how professionals discover, evaluate, and adopt new products.
Construction influencers use Instagram to:
- Demonstrate Craftsmanship: High-quality visuals and video walkthroughs highlight product utility and precision work in real jobsite scenarios.
- Document Project Journeys: Time-lapse builds, transformation videos, and behind-the-scenes content build transparency and trust.
- Educate and Engage: Carousel tutorials, Q&A sessions, and live streams simplify complex processes and create two-way dialogue with followers.
This interactive, peer-driven format helps brands move beyond traditional advertising. Influencer content fosters credibility and drives product consideration through practical, in-context demonstrations.
Strategic Benefits of Partnering With Construction Influencers
Construction influencers deliver value that extends beyond reach. Their niche audiences trust their recommendations and follow them to stay current with tools, materials, and building techniques. For brands, this creates an efficient pathway to:
1. Launch Products with Credibility
Influencers are often early adopters and first testers. Through authentic product integrations, such as tool reviews or build demonstrations, they help introduce new offerings to the market in a relatable, educational way.
2. Gain Competitive Market Intelligence
These creators are positioned at the intersection of innovation and fieldwork. Their content highlights emerging techniques, materials, and equipment trends before they reach the mainstream, giving brands early visibility into market shifts.
3. Access Niche Professional Communities
Construction influencers attract highly targeted audiences: contractors, tradespeople, engineers, and designers. A well-placed collaboration offers direct access to decision-makers and product users within these groups.
To simplify contracts, communication, and campaign setup, the Influencer Hiring Platform streamlines the process of managing creator relationships from start to finish.
Turning Engagement Into Performance
The construction influencer economy is not just about impressions, it’s a performance channel. Here’s how influencers monetize their platforms and how brands can structure meaningful collaborations:
- Sponsored Content: Campaigns focused on tutorials, jobsite reviews, or long-form build series provide natural placement opportunities.
- Affiliate Programs: Influencers who already use your products can drive sales through trackable links and codes.
- Co-Branded Digital Products: Partnering on project plans, e-books, or toolkits offers a value-driven alternative to one-off promotions.
- Paid Reels and Bonuses: Leverage Instagram’s built-in monetization features to co-produce high-reach campaigns.
Future Trends: What Brands Should Prepare For
The world of construction influencers is quickly evolving, becoming more specialized, analytics-driven, and technology-forward. As the industry adopts smarter tools and more digital workflows, influencer content is following suit.
This shift presents new opportunities to collaborate with creators who are not only showcasing craftsmanship but also leading conversations around innovation, efficiency, and sustainable building practices.
Key Trends to Watch in Construction Influencer Marketing
- Niche Trade Experts Are Gaining Ground – Creators are focusing on specific areas like smart home installs, green building, or historic restoration. These influencers attract highly targeted audiences who care about specialized topics, great for brands offering technical or innovative products.
- Drone and 360° Video Content – More influencers are using drones and 360° cameras to film job sites. This gives followers a full view of projects and makes it easier for brands to showcase equipment, materials, or layouts in a dynamic, engaging way.
- BIM and Digital Planning Tools – Some creators are incorporating Building Information Modeling (BIM) or digital planning tools into their content. It’s a way to show how projects come together step by step, and a great opportunity for brands to highlight software, systems, or products used during planning and execution.
- Sustainable Building Practices – Topics like waste reduction, energy efficiency, and eco-friendly materials are becoming more prominent. Influencers who champion sustainable construction help brands align with values that matter to modern contractors and clients.
- Data-Backed Content and Product Comparisons – Instead of just showing how something works, influencers are beginning to test products and share performance results, like durability, cost savings, or ease of use. This helps followers make informed decisions and gives brands a platform to highlight real-world value.
- AR Previews and Virtual Installations – Augmented reality tools are being used to preview builds, test layouts, or visualize how a product fits into a space. This creates interactive experiences that make content more engaging and product benefits easier to understand.
These changes reflect wider shifts across the industry. See more in our breakdown of influencer marketing trends for 2025.
Hashtags That Help Boost Construction Content Visibility
When working with influencers, the right hashtags can increase exposure and discoverability. Here are the top-performing tags in the construction niche:
- #ConstructionLife
- #BuildersOfInstagram
- #JobsiteViews
- #ToolReview
- #ModernBuilds
- #ConstructionInspiration
- #TradeswomenOfInstagram
Encourage your partners to blend trending hashtags with project-specific or location-based ones to maximize reach and relevance.
Conclusion: Building the Future with Construction Influencers
Construction influencers offer more than audience access, they offer insight, trust, and a direct line to skilled communities. For brands, these creators represent a new kind of marketing partner: part ambassador, part educator, and part feedback loop.
If you’re exploring how to launch influencer-driven construction campaigns, Hypefy offers both the tools and expertise to support you. Use our Influencer Discovery Tool to access a list of verified creators by specialty, or connect with our Influencer Marketing Agency for fully managed campaigns tailored to your product goals.
