Pet influencers have become some of the most engaging and effective creators on social media. From dogs with cooking tutorials to cats that headline ad campaigns, animal stars are helping brands reach massive audiences across Instagram, TikTok, and YouTube. Their content feels personal, relatable, and often outperforms traditional influencer marketing in terms of engagement and trust.
In this blog, we’ll introduce 15 of the top pet influencers in 2025. If you’re curious about the journey behind the scenes, learn how many of today’s pet creators got started. (how to become an influencer-link)
You’ll learn who they are, what makes their content so popular, and how your brand can work with them in smart, results-driven ways. Whether you’re promoting pet products, lifestyle goods, or even travel and tech, pet influencers can help you stand out in a crowded space.
Top 15 Pet Influencers to Follow
These pet influencers are more than internet-famous animals. They’re trusted creators with dedicated audiences across Instagram, YouTube, and TikTok. Brands looking to build authentic campaigns will find strong opportunities for reach and engagement through each of these accounts.
1. Manny the Frenchie @manny_the_frenchie
Platform: Instagram
Bio: One of the most iconic French Bulldogs on the internet, Manny shares snapshots from his daily life, often paired with witty captions and charity support.
Why they stand out: Strong visual branding, a playful tone, and involvement in social causes make Manny a great fit for lifestyle and wellness campaigns.
Followers: 989K
2. Hosico @hosico_cat
Platform: YouTube
Bio: A round-faced Scottish cat known for his calm presence and funny, expressive reactions.
Why they stand out: Hosico’s high-quality, relaxing videos work well for brands in home, wellness, and lifestyle sectors.
Subscribers: 427K
3. Maymo @maymothedog
Platform: YouTube
Bio: A lemon beagle known for playful pranks, costumes, and entertaining skits.
Why they stand out: Maymo’s content is funny, family-friendly, and perfect for viral campaigns or brands targeting wide demographics.
Subscribers: 12M
4. Marnie the Dog @marniethedog
Platform: Instagram
Bio: A Shih Tzu rescue with a tilted head and charming personality, Marnie gained popularity through humorous selfies and celebrity cameos.
Why they stand out: Although Marnie passed away, the account remains active as a legacy brand and advocate for senior pet adoption.
Followers: 1.4M
5. Maple the Pup @maple.the.pup
Platform: Instagram
Bio: Maple shares calm, musical content alongside her owner, often paired with acoustic instrumentals.
Why they stand out: Known for soothing and wholesome content, Maple is ideal for wellness, audio, and lifestyle products.
Followers: 280K
6. Cleo the Bengal @firstclassbengals
Platform: TikTok
Bio: A high-energy Bengal cat sharing clips of climbing, zoomies, and breed-specific behaviors.
Why they stand out: Great for educational and high-activity pet content. Works well for brands promoting premium pet products or breed care.
Followers: 256.7K
7. Bunnydayoff @bunnydayoff
Platform: TikTok
Bio: A stylish bunny with aesthetic content featuring daily routines, decor, and product features.
Why they stand out: Combines pet content with design-focused visuals, making Bunny a great match for home goods and lifestyle collaborations.
Followers: 2.3M
8. Lennon The Bunny @LennonTheBunny
Platform: YouTube
Bio: A highly trained rabbit known for educational and entertaining videos around bunny care.
Why they stand out: Lennon is a standout for brands in the small pet niche and educational platforms.
Subscribers: 891K
9. The Dodo @TheDodo
Platform: YouTube
Bio: A media brand focused on feel-good animal stories, rescues, and uplifting pet content.
Why they stand out: Massive reach and high trust value make it ideal for mission-driven partnerships or awareness campaigns.
Subscribers: 17.3M
10. The Pet Collective @petcollective
Platform: YouTube
Bio: A curated video channel featuring funny, heartwarming, and viral pet content.
Why they stand out: Broad content variety and high engagement provide excellent distribution for branded content or sponsorships.
Subscribers: 8.8M
11. Brian Barczyk @BrianBarczyk
Platform: YouTube
Bio: A reptile expert and zoo owner sharing educational content about exotic animals.
Why they stand out: Unique niche for brands in pet care, exotic pet gear, or animal education.
Subscribers: 5.72M
12. The Husky Moon @thehuskymoon_
Platform: TikTok
Bio: A photogenic husky known for expressive reactions, playful howls, and peaceful outdoor clips.
Why they stand out: The Husky Moon blends personality with cinematic visuals, making them a strong fit for lifestyle, outdoor, and pet wellness brands.
Followers: 1.8M
13. Sara & Spice Cats @heyitsgingerandpepper
Platform: TikTok
Bio: A group of expressive cats with strong personalities and coordinated outfits.
Why they stand out: Humor, trends, and cat-centric skits keep engagement high. Perfect for fun, fast-moving campaigns.
Followers: 2M
14. Serena Stadler @thestadlerfam
Platform: TikTok
Bio: A pet-focused family account showcasing dogs in playful, staged content.
Why they stand out: Relatable, trend-driven posts appeal to family brands and lifestyle-focused products.
Followers: 7M
15. Mintee & Amber @mintee_cutiee
Platform: TikTok
Bio: Two bunnies known for soft, calming visuals, pastel settings, and themed content.
Why they stand out: Visually appealing for aesthetic campaigns, pet wellness, or calming product promotions.
Followers: 377K
Why Pet Influencers Are a Marketer’s Secret Weapon
Pet influencers offer more than just heartwarming content. They consistently capture attention, spark high engagement, and create emotional resonance that traditional campaigns often struggle to replicate. These creators present a unique opportunity to connect with audiences in a fun, authentic, and impactful way.
1. High Engagement Through Trust and Relatability
Audiences view pet content as genuine and non-promotional, which leads to stronger engagement metrics. Posts featuring pets tend to receive more shares, comments, and clicks. Whether it’s a dog playfully unboxing a treat or a cat interacting with a product in a cozy setting, the experience feels organic. This natural appeal makes it easier for brands to earn attention without relying on hard-sell tactics.
2. Multi-Platform Visibility
Leading pet influencers are active across platforms, Instagram for polished photography, TikTok for playful trends, and YouTube for narrative-driven content. This flexibility gives brands options for varying campaign goals and content formats, whether short-form and viral or long-form and educational.
If you’re still exploring this space, our influencer marketing guide breaks down how brands can strategically use creators to drive results.
3. Broad Appeal Across Industries
You don’t need to sell pet products to benefit from a partnership. Pet influencers have worked successfully with brands in travel, fashion, wellness, tech, and lifestyle. Their wide appeal allows for creative campaigns that resonate with emotionally engaged audiences, even outside the pet niche.
How Brands Can Collaborate with Pet Influencers
Whether your goal is awareness, conversions, or community engagement, pet influencers bring creative flexibility and authentic storytelling that can elevate your campaign. Here are proven formats and strategies for making partnerships work.
Short-Form Videos for Viral Reach
Platforms like TikTok and Instagram Reels are ideal for quick, high-impact content. Pet creators excel at integrating brands into everyday moments or playful skits that feel natural to their audience.
- Let creators showcase your product in ways that fit their regular content style
- Prioritize authentic moments over heavy scripting
- Use simple, visual messaging to drive recall and engagement
Ambassador Partnerships and Co-Branded Merchandise
Long-term collaborations often lead to deeper brand loyalty and better audience conversion. Pet influencers are ideal for ambassador roles or limited-edition product lines.
- Collaborate on branded merchandise or product bundles featuring the influencer’s pet
- Launch affiliate or promo code campaigns to track performance and incentivize purchases
- Use recurring appearances to reinforce trust and recognition over time
Tailor Campaigns by Platform
Each platform has its own best practices, and your campaign should reflect that.
- Use TikTok and Reels for top-of-funnel reach and trend-based visibility
- Tap into YouTube for detailed content such as reviews, tutorials, or story-driven brand integrations
- Leverage Instagram for branded content, UGC amplification, and conversion-focused visuals
For a complete framework on campaign execution, explore our influencer marketing guide for proven campaign strategies.
Final Thoughts: Turning Pet Influencer Partnerships into Results
Pet influencers have proven they deliver more than just cute content, they offer high engagement, diverse format opportunities, and content that audiences trust. For brands across industries, this makes them powerful allies in driving visibility, brand recall, and even direct sales.
To make collaboration easier, tools like Hypefy’s Influencer Discovery Tool can help you quickly find creators that match your brand’s audience and goals. Once you’ve found the right fit, use our Influencer Outreach Tool to connect and launch campaigns directly from the platform. For brands managing multiple partnerships, the Influencer Hiring Platform simplifies the process with end-to-end campaign management.
Pet content connects with people in a way that’s hard to replicate. With the right tools and strategy, your next influencer campaign can go beyond likes and deliver real business results.
