Dear Hypefy community,
If you’re reading this, chances are you care about making influencer marketing smarter, less manual, and (let’s be honest) way more enjoyable for both brands and creators. We’ve listened to your biggest pain-points, rolled up our sleeves, and built a new wave of Hypefy features rooted in real feedback.
We’ve prepped four new powerful AI features for you. In addition to that, you can now collaborate with partners on campaigns even if they are not Hypefy users. And let’s not forget: security is important, so we added MFA to business account too:
- AI Campaign Builder (available early October)
- AI Content Review (live)
- AI Report Summaries (available early October)
- Content Ideas (rolled out through October)
- External Collabs (live)
- MFA (live)
Here’s the lowdown—what’s here, why it matters, and exactly how to put it to work.
1. AI Campaign Builder: From “Blank Page” to Brilliant Brief, Faster
Why it matters
Let’s not pretend—writing strong campaign briefs is hard. You want to sound inspiring, cover every detail, and still feel unique. If you’ve ever stared at a blank doc way too long… you’re not alone. That’s why we built the original AI Campaign Builder, and that’s why today, we are making it even smarter.
How it works
- Kick things off by describing your brand, product, or campaign goals. It can be two lines or a whole story—up to you!
- Real-time collaboration: As you type, Hypefy’s AI suggests creative angles, hooks, possible deliverables, and timelines. See something you like? Add it.
- Stuck? Tap a pre-configured prompt (like “launch” or “holiday campaign”), and let Hypefy spark ideas.
- Need examples? Ask the AI directly for sample briefs or directions—it’s always ready to demo.
- Mix and match: Edit sections yourself if you want total control, or let the AI walk you through with smart, context-driven questions (“What’s your must-have messaging?” or “Do you have visual inspiration?”).
- Coming soon: Instantly pull in your product info from your store/website, upload supporting files, or reference previous campaigns—Hypefy learns what matters to you.
Bonus: Prefer the old campaign builder flow? Swap back anytime in one click. Flexibility is the name of the game.
2. Report Summaries: Understand Your Results at a Glance
Why it matters
Too many metrics, too little clarity. Ever finished a campaign, opened the report, and just… closed it again, hoping somehow all those stats and insights get loaded up to your brain while you sleep? We got you. Now you can use the new Report Summary feature whenever you need those quick insights.
How it works
- After your campaign wraps (and all influencer content is live), head to your campaign’s “Report” tab.
- At the very top, see a “Campaign-at-a-Glance” summary:
- What worked: The creative that resonated, the influencers who overdelivered, and the channels that popped
- What surprised us: Unexpected wins, outlier posts, or audiences that engaged
- What to improve: Simple, targeted tips for next time
- Want the full story? Dive into detailed charts, posts, and engagement breakdowns further down.
You instantly get the big picture. No digging, no data-wrangling. Just actionable insight.
3. AI Content Review: Compliance and Feedback, Supercharged
Why it matters
Chasing down drafts, edits, and tiny creative tweaks is exhausting. Brand compliance is mission-critical—but who wants to sift through emails or compare old files all day?
You already have all your campaigns, content and conversations together in one place with Hypefy. What could make it better? What if…we reviewed the content for you and suggested edits before you even take a look at it?
How it works
- When an influencer uploads content to Hypefy, the AI immediately checks it for key points (brand mentions, required hashtags, call-to-action). Does ti comply with your brief, is the hook catchy enough, is the product too-salesy? All that and more is crunched and ends up in your final review.
- In your campaign chat, you’ll see:
- A summary of what’s inside the content (e.g., messaging, visual cues, products shown)
- Highlights and differences if updates are made to a draft—see exactly what changed
- No more hunting: All feedback and approvals live right beside your chat, so you can move fast and keep everyone aligned.
All this is possible by utilizing powerful multimodal AI models that have the knowledge of thousands of campaigns run through Hypefy so far.
You stay in control, without the chase.
4. Content Ideas: Kickstart Creator Inspiration (Coming Soon!)
Why it matters
Even the most talented creators get stuck. “What should I post?” shouldn’t slow a great campaign down.
How it works
- When an influencer is matched to your campaign, we’ll auto-generate a scrollable stack of content ideas.
- Each idea is tailored to your campaign brief, matched with what’s trending (format, style, tone), and super-relevant—no more bland, generic prompts.
- How to use: Creators just swipe through and pick the idea(s) that fire them up, then get started with their own spin.
No more blank page panic—just a flowing pipeline of inspiration.
5. External Collaborations: All the Gigs, No More Tabs
Why it matters
Creators juggle tons of collaborations, not all on Hypefy. Staying organized (and hitting deadlines) shouldn’t need five different tools.
How it works
- For creators:
- Log in, go to your dashboard, and hit the “External collabs” button.
- Add campaign details, upload drafts, set reminders, and invite fellow collaborators.
- Manage deadlines, get notifications for approvals, and track everything—Hypefy or not—side by side.
- For brands or agencies:
- You can now review, track, and approve content for external projects just like you already do with Hypefy campaigns.
- Invite outside partners in a click, and keep feedback, approvals, and files in one place.
It’s your creative HQ, for every partnership.
6. Multi-Factor Authentication (MFA): Easy, Essential Security
Why it matters
Let’s be real—everyone wants more security, but nobody wants it to be a hassle. MFA gives peace of mind to brands managing spend, sensitive briefs, and creator payments.
How it works
Any trouble? “Contact Us” in the app for a real, human response—no ticket limbo.
Head to your profile (bottom-left panel) and check if “2FA Enabled” is switched on.
If not, follow simple instructions to link an authenticator app (Google Authenticator, etc.).
As soon as you set it up, you’ll see a clear badge. You’re instantly better protected!
Ready to Dive In?
Whether you’re planning your next big campaign, scaling across new markets, or just want to make your day run smoother—these tools have your back.
Curious to see it all in action? Start your next campaign, book a demo or talk to our support team—seriously, we’re always happy to help.
