Influencer Marketing ROI Calculator
€
0%
0.5%
10%
€
€
Potential Reach
0
Expected Conversions
0
Total Revenue
$0
Expected Return on Investment
0%
How To
- Enter your campaign budget: this is the amount you can put towards marketing your product or service.
- Select your target market: you can select the market where you want to market your product. These numbers are informed from real campaigns that we ran, so the list is not comprehensive. In case you want to target a country that is not listed specifically, select “Other” as this is the median value across all our campaigns.
- Adjust the expected conversion rate to view what your expected ROI could be. Note that conversions depend on a lot of factors such as your audience, offer, website performance. Use estimates from your existing business to inform what your conversation rate could be. If in doubt, use 0.5% as your value as this is a common average result.
- Input the average order value (of the product or service you are advertising): this is the cost of what you are selling, which is necessary to understand you final return on investment.
- Enter the average order cost: this is the cost of production of your product or service. If you enter a value, we’ll take it into account for the calculation; otherwise we’ll consider it to be 0.
- That’s it! You can now use your results to make better informed decisions about your next campaign.