Influencer Marketing Blog

Everything we have written about influencer marketing, in one place. Use the categories below to narrow it down.

Featured Articles

CEE delivers 3.8x more engagement per euro, with bars comparing 303K reach in Western Europe to 1.25 million in CEE for the same €15,000 budget.★ Featured
Kristina Macekovic·Strategy & Campaigns

CEE Delivers 3.8x More Engagement Per Euro. Here Is What That Buys.

September 21, 2026
influencity-alternatives★ Featured
Kristina Macekovic·Comparisons & Alternatives

10 Best Influencity Alternatives for Influencer Marketing

April 21, 2026

All Articles

AllInfluencer Marketing 101Strategy & CampaignsDiscovery & NichesWorking With InfluencersComparisons & AlternativesMeasurement & ResultsSocial Media & ContentNews & Updates
Influencer Marketing 101Strategy & CampaignsDiscovery & NichesWorking With InfluencersComparisons & AlternativesMeasurement & ResultsSocial Media & ContentNews & Updates
Chart showing CEE influencer cost per engagement rising 1.6x from €0.30 in May to €0.48 in November.
Kristina Macekovic·Strategy & Campaigns

Influencer Marketing Costs by Month: May vs. November

September 9, 2026
One point fanning out into scattered dots, illustrating that CEE is many markets rather than one.
Kristina Macekovic·Strategy & Campaigns

CEE Is Not One Market: CPE Benchmarks for the Region

September 8, 2026
Hand selecting a creator profile from a visual comparison of influencer marketing services, campaign assets, budgets, and performance metrics.
Kristina Macekovic·Comparisons & Alternatives

Influencer Marketing Agency vs Platform: Which One Does Your Brand Need?

August 31, 2026
Two social media engagement rate scales for accounts with 42K followers, showing 1.2% engagement by followers and 18.7% by reach.
Kristina Macekovic·Measurement & Results

Social Media Engagement Rate Benchmarks for 2026: Averages by Platform, Industry, and Creator Size

August 28, 2026
3D blue puzzle-piece map of Europe with a coral influencer puzzle piece beside it.
Kristina Macekovic·Comparisons & Alternatives

Best Influencer Marketing Platform in Europe (2026)

August 27, 2026
3D illustration of an e-commerce influencer marketing order with product tracking, attribution, and sales revenue.
Kristina Macekovic·Strategy & Campaigns

Influencer Marketing Tools for E-Commerce Brands: How to Choose the Right One

August 26, 2026
Coral envelope addressed to Sarah surrounded by white envelopes on a blue background.
Kristina Macekovic·Working With Influencers

Influencer Outreach Email Templates: 18 Examples to Copy and Personalize

August 25, 2026
3D illustration showing AI connecting to influencer discovery data through tangled workflows and a streamlined MCP connection, with filters, dashboard, CSV, and creator icons.
Kristina Macekovic·Influencer Marketing 101

AI Influencer Discovery With MCP: The 2026 Guide

August 24, 2026
Influencer discovery platform narrowing a large creator database into a smaller, highly relevant shortlist based on brand fit, audience, and category.
Kristina Macekovic·Comparisons & Alternatives

Best Platform to Find Influencers for Your Brand

August 3, 2026
A lineup of diverse virtual Instagram creators presented with ranking, engagement, and brand partnership indicators.
Kristina Macekovic·Discovery & Niches

Top AI Influencers on Instagram in 2026 Ranked

July 31, 2026
Nano influencer marketing runs at scale, linking many creator profiles to a single campaign dashboard.
Kristina Macekovic·Strategy & Campaigns

Nano Influencer Marketing: Costs, ROI, and How to Run It at Scale

July 31, 2026
Visual representation of creators connected across multiple campaigns, illustrating long-term influencer relationship management.
Kristina Macekovic·Working With Influencers

Influencer Relationship Management: How to Turn One-Off Creators Into Long-Term Partners

July 30, 2026