Find and Hire Beauty Influencers
Looking to collaborate with beauty influencers who truly match your brand’s style and audience? Hypefy helps you discover top creators in the beauty space, connect with them directly, and manage your entire campaign in one simple, efficient platform.
The Smarter Way to Do Influencer Marketing
Hypefy brings all the tools you need into one platform, from finding the right beauty influencers to managing campaigns and tracking results. Built for speed, efficiency, and control, it supports brands of all sizes running influencer marketing in the beauty and cosmetics industry.
You can launch and grow beauty influencer campaigns faster and more effectively, while keeping full control of the entire process in-house.
The Process
Behind It
Hypefy uses advanced technology and real-time insights to make beauty influencer marketing simple. From discovering the right creators and automating outreach to managing content and tracking results, everything can be handled in one easy-to-use platform.
AI Campaigns
Automated AI Campaigns – Launch data-driven campaigns with smart automation for targeting, timing, and performance.
Influencer Marketplace
Access our network or connect with any influencer - no platform limits, no restrictions.
Influencer Discovery
Find creators that match your brand using filters, insights, and AI suggestions.
Influencer Outreach
Personalized outreach and follow-ups are fully automated and handled by the platform.
Influencer Hiring
Proposals, terms, and approvals are streamlined - the platform manages negotiations for you.
Influencer Payment
Payments, contracts, and compliance are processed automatically and securely within the system.
Onboard Now. Launch Today.
In just 30 minutes, see how AI and our expert team deliver unmatched reach, ROI, and ease – trusted by top brands. You’ll walk away with:
- A live product demo
- A customized campaign brief
- A clear plan to scale your next big win
Who It's For
Whether you are promoting a new beauty product, launching a skincare line, or scaling global cosmetics campaigns, Hypefy makes the influencer marketing process simple. From discovering trusted beauty influencers to managing content, payments, and performance tracking, we streamline every step so you can focus on building strong brand connections.
Built for speed, transparency, and measurable results, Hypefy works for solo marketers, growing beauty brands, and established industry leaders. If you want a smarter way to reach beauty enthusiasts through authentic influencer partnerships, Hypefy is your complete solution.
Here’s who gets the most value from our platform:
DTC Brands
For direct-to-consumer companies ready to scale, our platform simplifies influencer marketing and drives measurable growth.
Marketing Professionals
Ideal for brand marketers and teams who need a faster, smarter way to manage influencer campaigns end to end.
Agencies
Give your clients better results with less effort - streamline influencer discovery, outreach, and reporting in one place.
Trusted By Leading Brands Worldwide
Frequently Asked Questions About Running Beauty Influencer Marketing Campaigns
Whether you’re new to influencer marketing or looking to scale your current efforts, it’s normal to have questions. Below, we’ve answered some of the most common queries to help you plan, execute, and optimize campaigns with the efficiency of a top-tier agency.
What is a beauty influencer?
A beauty influencer is a content creator who shares tips, reviews, and tutorials related to makeup, skincare, haircare, and overall beauty trends across platforms like Instagram, TikTok, YouTube, and blogs. Their content often includes product reviews, step-by-step tutorials, brand collaborations, and beauty transformations that inspire and guide their audience in their personal care routines.
Beauty influencers build loyal communities through authenticity, expertise, and relatable experiences, making them valuable partners for cosmetic brands, skincare companies, salons, and beauty retailers. Whether they focus on luxury cosmetics, affordable beauty solutions, natural skincare, or professional techniques, these creators can drive strong awareness and engagement through well-executed influencer campaigns.
Why should you run beauty influencer campaigns?
Beauty influencer campaigns give brands the opportunity to reach highly engaged audiences who trust creators for product recommendations, tutorials, and beauty inspiration. Whether you are promoting a new makeup line, skincare range, haircare product, or beauty tool, beauty influencers provide credibility and authentic storytelling that traditional advertising often cannot match.
By collaborating with the right creators, you can boost brand visibility, drive sales, and build long-term loyalty. Beauty content also performs exceptionally well on platforms like Instagram, TikTok, and YouTube, delivering visual, engaging, and relatable storytelling that captures attention and encourages action.
How Does Hypefy Work?
Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign. Here’s how it works:
Campaign Setup – Enter your campaign goals, target market, and budget.
AI-Generated Brief – Hypefy creates a tailored campaign brief based on your inputs.
Influencer Discovery – The platform finds relevant influencers directly from Instagram and TikTok.
Outreach & Coordination – Hypefy handles communication, follow-ups, and creator onboarding.
Content Review – You approve content before it goes live, ensuring brand alignment.
Performance Tracking – Monitor reach, engagement, and ROI in real-time through a smart dashboard.
With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.
How to choose and hire beauty influencers
Choosing the right beauty influencers starts with a clear understanding of your campaign goals and the audience you want to reach. Look for creators whose content style, values, and beauty expertise align with your brand, whether they focus on makeup tutorials, skincare routines, haircare tips, or product reviews.
With Hypefy, finding the ideal match is quick and straightforward. The platform allows you to discover vetted beauty influencers, review audience insights and engagement metrics, and manage outreach, contracts, and campaign performance in one place. Whether you are launching a new product, promoting a seasonal collection, or building long-term brand partnerships, Hypefy gives you the tools to make confident, data-driven decisions.
How Hypefy enables collaboration with influencers?
Brands and agencies can leverage Hypefy, a platform packed with AI-powered tools to streamline influencer discovery, centralize campaign management, hiring, payments, and simplify performance tracking, all in one place, to boost efficiency and collaboration. By integrating Hypefy into your existing workflows, your team can quickly filter and identify the best-fit creators, automate routine outreach and briefing, and keep all campaign assets and approvals in a shared dashboard. With real-time analytics and automated reporting, Hypefy helps agencies optimize budgets, demonstrate clear ROI to clients, and free up time to focus on creative strategy and relationship building.
How much does it cost to hire beauty influencers?
The cost to hire beauty influencers varies based on factors such as audience size, engagement rate, content format, and campaign length. Here is a general guide:
- Nano influencers (1K to 10K followers): $50 to $250 per post
- Micro influencers (10K to 50K followers): $250 to $1,000 per post
- Mid-tier influencers (50K to 250K followers): $1,000 to $5,000 per post
- Macro and celebrity influencers (250K+ followers): $5,000 and above
Rates may be higher for video tutorials, multi-platform packages, exclusive usage rights, or international campaigns.
With Hypefy, you can filter beauty influencers by budget, view estimated pricing, and manage collaborations from start to finish in one platform, making it easier to run efficient and cost-effective campaigns.