Find and Hire Beauty Influencers

A beauty influencer is a content creator who shares tips, reviews, and tutorials related to makeup, skincare, haircare, and overall beauty trends across platforms like Instagram, TikTok, YouTube, and blogs. Their content often includes product reviews, step-by-step tutorials, brand collaborations, and beauty transformations.

Beauty influencer campaigns give brands the opportunity to reach highly engaged audiences who trust creators for product recommendations, tutorials, and beauty inspiration. Whether you are promoting a new makeup line, skincare range, haircare product, or beauty tool, beauty influencers provide credibility and authentic storytelling.

Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign: Campaign Setup, AI-Generated Brief, Influencer Discovery, Outreach & Coordination, Content Review, and Performance Tracking. With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.

Choosing the right beauty influencers starts with a clear understanding of your campaign goals and the audience you want to reach. Look for creators whose content style, values, and beauty expertise align with your brand, whether they focus on makeup tutorials, skincare routines, haircare tips, or product reviews.

Costs vary based on audience size, engagement rate, content format, and campaign length. Nano influencers (1K-10K followers): $50-$250/post. Micro influencers (10K-50K): $250-$1,000. Mid-tier (50K-250K): $1,000-$5,000. Macro/celebrity (250K+): $5,000+. Rates may be higher for video tutorials or multi-platform packages.