Find and Hire Gaming Influencers

A gaming influencer is a content creator who shares gameplay, reviews, tips, and insights related to video games, esports, and the gaming industry across platforms such as YouTube, Twitch, TikTok, and X (formerly Twitter). Their content often includes live streams, game walkthroughs, product reviews, and interactive sessions.

Gaming influencer campaigns give brands the opportunity to reach highly engaged audiences who look to creators for recommendations, insights, and authentic gaming experiences. Whether you are promoting a new game, gaming accessories, hardware, or an esports event, gaming influencers provide credibility and community-driven storytelling.

Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign: Campaign Setup, AI-Generated Brief, Influencer Discovery, Outreach & Coordination, Content Review, and Performance Tracking. With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.

Choosing the right gaming influencers starts with a clear understanding of your campaign goals and the type of audience you want to engage. Look for creators whose content style, personality, and gaming focus align with your brand, whether they specialize in competitive esports, casual playthroughs, niche genres, or game reviews.

Costs vary based on audience size, engagement rate, content type, and campaign duration. Nano influencers (1K-10K followers): $50-$250/post. Micro influencers (10K-50K): $250-$1,000. Mid-tier (50K-250K): $1,000-$5,000. Macro/celebrity (250K+): $5,000+. Rates can be higher for gameplay videos or multi-platform campaigns.