Find and Hire Gaming Influencers
Looking to find and hire gaming influencers who match your brand’s style and audience? Hypefy helps you discover top creators in the gaming space, connect with them directly, and manage your entire campaign in one simple, efficient platform.
The Smarter Way to Do Influencer Marketing
Hypefy puts all the tools you need in one platform, from discovering the right gaming influencers to managing campaigns and tracking results. Designed for speed, precision, and control, it supports brands of all sizes running influencer marketing in the gaming industry.
This allows you to launch and grow gaming influencer campaigns quickly and effectively, while keeping full control of strategy, communication, and performance in-house.
The Process
Behind It
Hypefy uses advanced technology and real-time insights to make gaming influencer marketing simple. From finding the right creators and automating outreach to managing content and tracking performance, everything can be handled in one easy-to-use platform.
AI Campaigns
Automated AI Campaigns – Launch data-driven campaigns with smart automation for targeting, timing, and performance.
Influencer Marketplace
Access our network or connect with any influencer - no platform limits, no restrictions.
Influencer Discovery
Find creators that match your brand using filters, insights, and AI suggestions.
Influencer Outreach
Personalized outreach and follow-ups are fully automated and handled by the platform.
Influencer Hiring
Proposals, terms, and approvals are streamlined - the platform manages negotiations for you.
Influencer Payment
Payments, contracts, and compliance are processed automatically and securely within the system.
Onboard Now. Launch Today.
In just 30 minutes, see how AI and our expert team deliver unmatched reach, ROI, and ease – trusted by top brands. You’ll walk away with:
- A live product demo
- A customized campaign brief
- A clear plan to scale your next big win
Who It's For
Whether you are promoting a new game release, launching gaming accessories, or scaling esports campaigns, Hypefy makes the entire influencer marketing process simple. From finding trusted gaming influencers to managing content, payments, and performance tracking, we streamline every step so you can focus on building memorable brand experiences.
Built for speed, transparency, and measurable impact, Hypefy works for solo marketers, growing gaming brands, and large industry teams. If you want a smarter way to reach players through authentic influencer partnerships, Hypefy is your complete solution.
Here’s who gets the most value from our platform:
DTC Brands
For direct-to-consumer companies ready to scale, our platform simplifies influencer marketing and drives measurable growth.
Marketing Professionals
Ideal for brand marketers and teams who need a faster, smarter way to manage influencer campaigns end to end.
Agencies
Give your clients better results with less effort - streamline influencer discovery, outreach, and reporting in one place.
Trusted By Leading Brands Worldwide
Frequently Asked Questions About Running Gaming Influencer Marketing Campaigns
Whether you’re new to influencer marketing or looking to scale your current efforts, it’s normal to have questions. Below, we’ve answered some of the most common queries to help you plan, execute, and optimize campaigns with the efficiency of a top-tier agency.
What is a gaming influencer?
A gaming influencer is a content creator who shares gameplay, reviews, tips, and insights related to video games, esports, and the gaming industry across platforms such as YouTube, Twitch, TikTok, and X (formerly Twitter). Their content often includes live streams, game walkthroughs, product reviews, industry news, collaborations with brands, and interactive sessions that engage and entertain their audience.
Gaming influencers build loyal communities through shared interests, consistent engagement, and authentic interaction, making them valuable partners for game developers, hardware brands, streaming platforms, and esports organizations. Whether they focus on competitive gaming, casual play, niche genres, or gaming culture, these creators can drive meaningful awareness, engagement, and conversions through well-crafted influencer campaigns.
Why should you run gaming influencer campaigns?
Gaming influencer campaigns give brands the opportunity to reach highly engaged audiences who look to creators for recommendations, insights, and authentic gaming experiences. Whether you are promoting a new game, gaming accessories, hardware, or an esports event, gaming influencers provide credibility and community-driven storytelling that traditional advertising often cannot deliver.
By working with the right creators, you can increase brand awareness, drive sales, and build long-term loyalty. Gaming content performs especially well on platforms like Twitch, YouTube, and TikTok, offering immersive and interactive experiences that capture attention and inspire players to take action.
How Does Hypefy Work?
Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign. Here’s how it works:
Campaign Setup – Enter your campaign goals, target market, and budget.
AI-Generated Brief – Hypefy creates a tailored campaign brief based on your inputs.
Influencer Discovery – The platform finds relevant influencers directly from Instagram and TikTok.
Outreach & Coordination – Hypefy handles communication, follow-ups, and creator onboarding.
Content Review – You approve content before it goes live, ensuring brand alignment.
Performance Tracking – Monitor reach, engagement, and ROI in real-time through a smart dashboard.
With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.
How to choose and hire gaming influencers
Choosing the right gaming influencers starts with a clear understanding of your campaign goals and the type of audience you want to engage. Look for creators whose content style, personality, and gaming focus align with your brand, whether they specialize in competitive esports, casual playthroughs, niche genres, or game reviews.
With Hypefy, finding the ideal match is quick and straightforward. The platform lets you search for vetted gaming influencers, analyze audience insights and performance metrics, and manage outreach, contracts, and campaign tracking all in one place. Whether you are launching a new title, promoting gaming gear, or building long-term partnerships, Hypefy gives you the tools to make confident, data-driven decisions.
How Hypefy enables collaboration With Influencers?
Brands and agencies can leverage Hypefy, a platform packed with AI-powered tools to streamline influencer discovery, centralize campaign management, hiring, payments, and simplify performance tracking, all in one place, to boost efficiency and collaboration. By integrating Hypefy into your existing workflows, your team can quickly filter and identify the best-fit creators, automate routine outreach and briefing, and keep all campaign assets and approvals in a shared dashboard. With real-time analytics and automated reporting, Hypefy helps agencies optimize budgets, demonstrate clear ROI to clients, and free up time to focus on creative strategy and relationship building.
How much does it cost to hire gaming influencers?
The cost to hire gaming influencers varies depending on factors such as audience size, engagement rate, content type, and campaign duration. Here is a general overview:
- Nano influencers (1K to 10K followers): $50 to $250 per post
- Micro influencers (10K to 50K followers): $250 to $1,000 per post
- Mid-tier influencers (50K to 250K followers): $1,000 to $5,000 per post
- Macro and celebrity influencers (250K+ followers): $5,000 and above
Rates can be higher for gameplay videos, multi-platform campaigns, exclusive usage rights, or large-scale international promotions.
With Hypefy, you can filter gaming influencers by budget, review estimated pricing, and manage the entire collaboration process in one platform, making it easier to run campaigns efficiently and within your target spend.