Find and Hire Food Influencers
Looking to partner with food influencers who can showcase your brand to engaged food lovers? Hypefy helps you find the right creators, connect with them directly, and manage your campaign in one simple platform.
The Smarter Way to Do Influencer Marketing
Hypefy brings all the tools you need into one platform, from finding the right food influencers to managing campaigns and tracking performance. Built for speed, efficiency, and control, it supports brands of all sizes running influencer marketing in the food and beverage space.
You can launch and grow food influencer campaigns faster and more effectively, with the flexibility to manage the entire process in-house.
The Process
Behind It
Hypefy uses advanced technology and real-time insights to make food influencer marketing simple. From discovering the right creators and automating outreach to managing content and tracking results, everything can be handled in one easy-to-use platform.
AI Campaigns
Automated AI Campaigns – Launch data-driven campaigns with smart automation for targeting, timing, and performance.
Influencer Marketplace
Access our network or connect with any influencer - no platform limits, no restrictions.
Influencer Discovery
Find creators that match your brand using filters, insights, and AI suggestions.
Influencer Outreach
Personalized outreach and follow-ups are fully automated and handled by the platform.
Influencer Hiring
Proposals, terms, and approvals are streamlined - the platform manages negotiations for you.
Influencer Payment
Payments, contracts, and compliance are processed automatically and securely within the system.
Onboard Now. Launch Today.
In just 30 minutes, see how AI and our expert team deliver unmatched reach, ROI, and ease – trusted by top brands. You’ll walk away with:
- A live product demo
- A customized campaign brief
- A clear plan to scale your next big win
Who It's For
Whether you are promoting a new restaurant, launching a food product, or scaling culinary campaigns, Hypefy makes the influencer marketing process simple. From finding trusted food influencers to managing content, payments, and performance tracking, every step is streamlined so you can focus on creating memorable brand experiences.
Built for speed, transparency, and measurable impact, Hypefy works for solo marketers, growing food brands, and large industry teams. If you want a smarter way to reach food lovers through authentic influencer partnerships, Hypefy is your complete solution.
Here’s who gets the most value from our platform:
DTC Brands
For direct-to-consumer companies ready to scale, our platform simplifies influencer marketing and drives measurable growth.
Marketing Professionals
Ideal for brand marketers and teams who need a faster, smarter way to manage influencer campaigns end to end.
Agencies
Give your clients better results with less effort - streamline influencer discovery, outreach, and reporting in one place.
Trusted By Leading Brands Worldwide
Frequently Asked Questions About Running Food Influencer Marketing Campaigns
Whether you’re new to influencer marketing or looking to scale your current efforts, it’s normal to have questions. Below, we’ve answered some of the most common queries to help you plan, execute, and optimize campaigns with the efficiency of a top-tier agency.
What is a food influencer?
A food influencer is a content creator who shares recipes, cooking tips, dining experiences, and culinary reviews through platforms like Instagram, TikTok, YouTube, and blogs. Their content often includes step-by-step recipes, restaurant recommendations, food photography, product reviews, and collaborations with food and beverage brands, inspiring their audience to try new dishes and explore different cuisines.
Food influencers build loyal communities through authenticity, creativity, and a passion for food, making them valuable partners for restaurants, food brands, kitchenware companies, and hospitality businesses. Whether they focus on gourmet cooking, street food, healthy eating, or baking, these creators can generate meaningful awareness and engagement through well-planned influencer campaigns.
Why should you run food influencer campaigns?
Food influencer campaigns give brands the chance to connect with highly engaged audiences who trust creators for authentic recommendations, recipes, and dining inspiration. Whether you are promoting a restaurant, launching a food product, or showcasing kitchenware, food influencers offer credibility and storytelling that traditional advertising often cannot match.
By collaborating with the right creators, you can boost brand visibility, drive sales, and build long-term recognition. Food-related content also performs strongly on platforms like Instagram, TikTok, and YouTube, delivering visual and engaging storytelling that captures attention and encourages audiences to take action.
How Does Hypefy Work?
Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign. Here’s how it works:
Campaign Setup – Enter your campaign goals, target market, and budget.
AI-Generated Brief – Hypefy creates a tailored campaign brief based on your inputs.
Influencer Discovery – The platform finds relevant influencers directly from Instagram and TikTok.
Outreach & Coordination – Hypefy handles communication, follow-ups, and creator onboarding.
Content Review – You approve content before it goes live, ensuring brand alignment.
Performance Tracking – Monitor reach, engagement, and ROI in real-time through a smart dashboard.
With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.
How to choose and hire food influencers
Choosing the right food influencers starts with a clear understanding of your brand objectives and the audience you want to reach. Look for creators whose content style, values, and culinary focus match your brand, whether they specialize in gourmet cooking, baking, healthy recipes, street food, or restaurant reviews.
With Hypefy, finding the right match is quick and simple. The platform lets you discover vetted food influencers, review audience insights and performance metrics, and manage outreach, contracts, and campaign tracking in one place. Whether you are launching a new product, promoting a restaurant, or building long-term partnerships, Hypefy gives you the tools to make confident, data-driven decisions.
How Hypefy enables collaboration with influencers?
Brands and agencies can leverage Hypefy, a platform packed with AI-powered tools to streamline influencer discovery, centralize campaign management, hiring, payments, and simplify performance tracking, all in one place, to boost efficiency and collaboration. By integrating Hypefy into your existing workflows, your team can quickly filter and identify the best-fit creators, automate routine outreach and briefing, and keep all campaign assets and approvals in a shared dashboard. With real-time analytics and automated reporting, Hypefy helps agencies optimize budgets, demonstrate clear ROI to clients, and free up time to focus on creative strategy and relationship building.
How much does it cost to hire food influencers?
The cost to hire food influencers varies depending on audience size, engagement rate, content type, and campaign duration. Here is a general breakdown:
- Nano influencers (1K to 10K followers): $50 to $250 per post
- Micro influencers (10K to 50K followers): $250 to $1,000 per post
- Mid-tier influencers (50K to 250K followers): $1,000 to $5,000 per post
- Macro and celebrity influencers (250K+ followers): $5,000 and above
Rates can be higher for recipe videos, multi-platform campaigns, exclusive usage rights, or large-scale promotional projects.
With Hypefy, you can filter food influencers by budget, view estimated pricing, and manage collaborations from start to finish in one platform, making it easier to run efficient and cost-effective campaigns.