Find and Hire Food Influencers

A food influencer is a content creator who shares recipes, cooking tips, dining experiences, and culinary reviews through platforms like Instagram, TikTok, YouTube, and blogs. Their content often includes step-by-step recipes, restaurant recommendations, food photography, product reviews, and collaborations with food and beverage brands.

Food influencer campaigns give brands the chance to connect with highly engaged audiences who trust creators for authentic recommendations, recipes, and dining inspiration. Whether you are promoting a restaurant, launching a food product, or showcasing kitchenware, food influencers offer credibility and storytelling that traditional advertising often cannot match.

Hypefy is an AI-powered influencer marketing platform that automates every step of your campaign: Campaign Setup, AI-Generated Brief, Influencer Discovery, Outreach & Coordination, Content Review, and Performance Tracking. With features like AI scoring and flexible automation, Hypefy helps you run efficient, scalable influencer campaigns.

Choosing the right food influencers starts with a clear understanding of your brand objectives and the audience you want to reach. Look for creators whose content style, values, and culinary focus match your brand, whether they specialize in gourmet cooking, baking, healthy recipes, street food, or restaurant reviews.

Costs vary based on audience size, engagement rate, content type, and campaign duration. Nano influencers (1K-10K followers): $50-$250/post. Micro influencers (10K-50K): $250-$1,000. Mid-tier (50K-250K): $1,000-$5,000. Macro/celebrity (250K+): $5,000+. Rates can be higher for recipe videos or multi-platform campaigns.