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Semantic Selection Is Now Live and Your Brief Is the Search
The way you find influencers on Hypefy has changed.
Starting today, Semantic Selection builds your influencer list directly from your campaign brief.
You describe what you’re promoting, who it’s for, and what you want to happen, and Hypefy returns a matched list in which each influencer includes an explanation of why they fit, a short summary of what they post, and scores for brand fit, audience fit, and safety.
Until now, your list arrived ready-made, and the reasoning behind each pick stayed on our side. Now you see why every name is there, and you shape the list yourself.
Your Brief Is the Search
You write the brief the way you always have. The difference is what happens next.
Hypefy’s AI reads your brief, identifies who your campaign is for, and then analyzes what creators publish. It looks at their posts, captions, and the themes they keep returning to, and decides the fit from that.
This matters because most influencer platforms solve the easy part. They can surface ten thousand profiles in seconds, but deciding which of them belongs in your campaign has always remained your problem.
That translation step, the hours spent turning a brief into filters and shortlists, is the part we automated.
Someone who never writes “cooking” in their profile can still surface for a cooking brief if their feed is full of home-cooked family dinners. The bio is one signal among many, and what a creator posts tells the real story.
The more detail your brief carries, the sharper your list. You can target niches as specific as runners who are also coffee lovers, or gamers who review tech gadgets.
You Stay in Control of the List
After you publish your brief, you choose how many influencers you want, switch persona types on or off, and add a custom persona if there’s a specific type of creator you’re after.
Under advanced options, you can set a minimum engagement rate, the share of audience in your target country, profile size, and more.
When the matches come back, profiles arrive grouped by persona.
Every card shows the creator’s recent content, follower count, a short overview of what they focus on, and their individual scores. You can accept or reject influencers one by one, or handle an entire persona at once.
If the first round isn’t quite there, adjust your setup and run it again. Everything you’ve already accepted or rejected stays as you left it, and fresh profiles are added for review.
Know Your Numbers Before You Launch
As you build your roster, the Estimated Results panel updates with every change.
You’ll see how many influencers we’ll reach out to, how many are likely to accept, and the projected content, impressions, and engagement rate, alongside your budget.
We deliberately show you more profiles than your target, because not every creator you approve will accept the campaign. Approving generously is how you hit your goal, and the panel makes that concrete as you go.
Bring Your Own Creators
If you already have names in mind, add them to your wish list by name or handle.
We’ll include them in the outreach and do our best to bring them on board.
Decide as a Team
You can invite colleagues into the campaign to review the list together.
Anyone on the campaign can mark favorites, and they appear for the whole team.
When you need to share the list outside the platform, export a persona-grouped PDF with profile links, or pull the full data into Excel to sort and analyze.
Live in Your Business Portal Today
Semantic Selection is now live for all Hypefy clients.
Open your business portal, write your next brief, and see the list it builds.
If you’d like a walkthrough first, your account lead will be happy to take you through it.
Book a demo today and see how Semantic Selection works.
